outdoor rug
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,126.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$165.89avg listing price — sweet spot $15–$100
Price range
Bad$52.50–$658.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-41.3%90-day search growth — must beat 0% to launch
Returns
Bad11.5%return rate — above 5% kills the launch gate
Market size
Bad$0$0/yr · 32K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, outdoor rug is a $0/yr Amazon United Arab Emirates market (32K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 30/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
outdoor rug market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $17K–$41K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #231
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 48%
- Out of stock
- 15.8%
- Avg brand age
- 33 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
32
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
46%
Top 20: 95%
Open market
34%
- forubar15%
- LEEVAN12%
- JLYLOL11%
- Eminence Home10%
- Mias Teppiche9%
- CAMILSON8%
Demand
Weekly Amazon search volume, last 29 weeks — -41.3% search growth over the last 90 days.Top outdoor rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Forubar Outdoor Large Area Rugs for Garden Waterproof Reversible Plastic Straw Mats Portable Sand-proof Beach Blanket Camping Picnic Carpet for Patio Backyard Deck RV (120cmx180cm Grey-White)
forubar$69.923.8★20 rev
LEEVAN Black and White Striped Area Rug 3x5 ft Outdoor Patio Rugs Woven Washable Farmhouse Floor Carpet Front Porch Doormat for Bedroom/Courtyard/Laundry Room/Living Room
LEEVAN$112.404.7★1,088 rev
Eminence Home Poly/Cotton Matty Area Rug 90x150cm Natural Durable Washable Soft Long Lasting Outdoor-Indoor Multipurpose Rug
Eminence Home$126.095.0★2 rev
JONATHAN Y SMB104A-3 Malta Bohemian Medallion Textured Weave Indoor Outdoor Area Rug Coastal Traditional Transitional Easy Cleaning Bedroom Kitchen Backyard Patio Non Shedding Red/Taupe 3 X 5
JONATHAN Y$209.824.7★1,841 rev
JLYLOL Reversible Outdoor Rugs for Patio Decor 5x8ft Waterproof Portable Outdoor Carpet Mat Large Plastic Straw Rug Geometric Bohemian Area Rug for Patio Clearance RV Camping Picnic Beach Backyard
JLYLOL$163.594.3★233 rev
Newest
by launch date
CAMILSON Indoor and Outdoor Runner Rug Off-White Herringbone Seagrass Boho Design Easy-Cleaning Non Shedding Fiber Living Room Bedroom Garden Patio and Kitchen Washable Outside Carpet Alfombras (2x7)
CAMILSON$341.01825 rev
Midrodlle Modern Geometric Outdoor Area Rug 152x244 cm Black and White Pattern Weather-Resistant Waterproof Reversible Plastic Straw Camping Rug for Camping Deck Beach Picnic Backyard
Midrodlle$109.464 rev
Waterproof Outdoor Rug- Durable Plastic Straw Patio Mat for Camping RV Picnic Balcony Deck Backyard Beach Waterproof & Easy-Clean Outdoor Carpet for Patio Garden Porch
Excefore$95.173 rev
Eminence Home Poly/Cotton Matty Area Rug 90x150cm Natural Durable Washable Soft Long Lasting Outdoor-Indoor Multipurpose Rug
Eminence Home$126.092 rev
Eminence Home Vento Poly/Cotton Matty Area Rug 60x90cm Durable Washable Soft Long Lasting Outdoor/Indoor Multipurpose Mat Natural Color
Eminence Home$52.502 rev
Trending
90-day click momentumCAMILSON Indoor and Outdoor Runner Rug Off-White Herringbone Seagrass Boho Design Easy-Cleaning Non Shedding Fiber Living Room Bedroom Garden Patio and Kitchen Washable Outside Carpet Alfombras (2x7)
CAMILSON$341.014.3★
Eminence Home Poly/Cotton Matty Area Rug 90x150cm Natural Durable Washable Soft Long Lasting Outdoor-Indoor Multipurpose Rug
Eminence Home$126.095.0★
Waterproof Outdoor Rug- Durable Plastic Straw Patio Mat for Camping RV Picnic Balcony Deck Backyard Beach Waterproof & Easy-Clean Outdoor Carpet for Patio Garden Porch
Excefore$95.175.0★
LEEVAN Black and White Striped Outdoor Rug Runner 2x4.3 Layering Doormat Farmhouse Front Porch Rug Cotton Woven Washable Throw Carpet for Hallway/Front Steps/Bathroom/Kitchen/Home Entrance
LEEVAN$101.624.7★
Lahome Checkered Easy Jute 3x5 Outdoor Patio Rug Washable Rugs for Entryway Diamond Indoor Outdoor Living Room Carpet Farmhouse Neutral Non Slip Black Door Carpet for Backyard Bedroom
Lahome$227.384.4★
What buyers say about outdoor rug
What buyers praise and complain about, mined from review topics.What buyers love
“Exactly what I needed”
“Quality product”
“It fits very well under my garden side door of the villa”
“easy to clean”
“the tile design is very nice, no complaints”
“Its so light”
Top return reasons
Common questions
- Is outdoor rug profitable to sell on Amazon United Arab Emirates?
- The niche generates $0/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -41.3%. Flapen's verdict: Skip it (30/100).
- How competitive is the outdoor rug niche?
- 18 brands and 32 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 59% of demand.
- What does it cost to enter the outdoor rug niche?
- Listings span $52.50–$658.84; the average listing price is $165.89 (sweet spot $15–$100). The average incumbent carries 1,127 reviews — the moat a new listing must climb.