Mermaid
MaybeProducts sell for $65.28 on average, inside the sweet spot. But shoppers spend only $41K a year here, so Mermaid is a Maybe.
- Flapen Score
- 53 / 100Top 35% of 213 Home niches · +2 vs the category median of 5153
- Market size
- $41K/yr45K searches / yr
- 90-day growth
- +44.2%search demand this quarter
- Competition
- 36%top-5 click share · 26 brands · 99 sellers
Flapen Score
Mermaid against its category
The dotted line is the Home average. Past it, Mermaid is stronger. Inside it, weaker.
Market
The Mermaid market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Mermaid 45K times last year and spent an estimated $41K. The top 5 brands take 66% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- +44.2%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $41Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- mermaid26K searches a year
02 · Price
A sale here is worth $65.28.
Listings sell for $65.28 on average, from $15.83 to $143.13. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $65.28 that is $0 to $7K a year per listing.
- Average price
- $65.28inside the $15 to $100 sweet spot
- Price range
- $15.83–$143.13
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 1.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #172 within Home. It carries 1,651 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 98%
- Out of stock, average day
- 9.5%
- Average rank
- #172in Home
- Average rating
- 4.54 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,651per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Mermaid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pj Power Joy Leila Flippable Mermaid Multicolor Crb604
- Price
- $28.30
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 5y ago

Barbie Mermaid Doll with Fantasy Hair in Pink with Headband Doll with Starfish Top and Soft Orange Tail HRR05
- Price
- $64.72
- Rating
- 4.8/5
- Reviews
- 1,827
- Age
- 2y ago

Barbie Malibu Mermaid Doll with Color Change Feature Pet Dolphin and Accessories
- Price
- $134.10
- Rating
- 4.7/5
- Reviews
- 2,925
- Age
- 2y ago

NALACAL 4 Pcs Diving Mermaid with Sparkle Tails Swimming Pool Dive Toys for Kids
- Price
- $21.07
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 1y ago

NALACAL Kids Mermaid Tail Blanket Glow in The Dark Flannel Tie Dye Green 2-8 Years Girls
- Price
- $45.92
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 2y ago
Trending
90-day click momentum
Simba Evi Love Mermaid - Moving Doll with Fin that Sparkles When Shake Random Colour 14 cm Age 3+
- Price
- $24.06
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 8mo ago

Mattel Disney Princess Ariel Mermaid Doll & Pool Set with Moldable Sand 3 Sand Molds Beach Towel & 5 Accessories Inspired by The Little Mermaid
- Price
- $122.61
- Rating
- 4.8/5
- Reviews
- 495
- Age
- 2y ago

NALACAL 4 Pcs Diving Mermaid with Sparkle Tails Swimming Pool Dive Toys for Kids
- Price
- $21.07
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 1y ago

Melissa & Doug Puffy Sticker Play Set Mermaid 65+ Reusable Puffy Stickers & Fold-Out Ocean-Themed Background Dress-Up & Scene Creation Toy for Kids Ages 4+ | MD9413
- Price
- $36.68
- Rating
- 4.6/5
- Reviews
- 3,116
- Age
- 12y ago

Imagimake DIY Magnetic Dress-Up Mermaid | Pretend Play Toys for Girls | 30 Magnetic Dresses & Accessories | Interchange & Create Unlimited Outfits | Birthday Gift for Girls Ages 3 4 5 6 7 Multicolour
- Price
- $59.29
- Rating
- 4.5/5
- Reviews
- 1,326
- Age
- 8mo ago
Newest
by launch date
Imagimake DIY Magnetic Dress-Up Mermaid | Pretend Play Toys for Girls | 30 Magnetic Dresses & Accessories | Interchange & Create Unlimited Outfits | Birthday Gift for Girls Ages 3 4 5 6 7 Multicolour
- Price
- $59.29
- Rating
- 4.5/5
- Reviews
- 1,326
- Age
- 8mo ago

Simba Evi Love Mermaid - Moving Doll with Fin that Sparkles When Shake Random Colour 14 cm Age 3+
- Price
- $24.06
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 8mo ago

Beauenty Mermaid Toys for Girls Age 4-10 Mermaid Gift Box Set for Girls New Year Birthday Childrens Day Mermaid Gifts Set with Light Up Star Pillow Diary Plush DIY Water Bottle Kits Toys (style 1)
- Price
- $84.26
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 10mo ago

Masroo Mermaid Toys Toddler Purse Girls Mermaid Play Purse for Little Girls Play Jewelry Birthday for Toddler Age 3 4 5 6 7 8 Years Old
- Price
- $64.11
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

HANNEA Mermaid Hand Bag for Little Girls Purple Dainty Tote Beaded Handle Sequins Shoulder Bag Crossbody Chain Bag 14x5x11cm
- Price
- $28.49
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
99
Top-5 brand share
66%
Top 20: 97%
Top-5 click share
36%
Top 20: 79%
Open market
30%
- Barbie28%
- NALACAL15%
- Mattel9%
- PJ Power Joy9%
- SHAHNARO5%
- Azonee4%
Demand
Mermaid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Mermaid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mermaid26K/yr
- mermaid doll10K/yr
- mermaid toy8K/yr
Reviews and returns
What reviews say buyers love and hate about Mermaid
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mermaid questions
Answered from the same tracked data.









