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Mattress Topper 90x190

Fail

Shoppers spend only $35K a year here, so Mattress Topper 90x190 is a Fail.

Flapen Score
42
42 / 100
Ranks 190 of 213 Home niches · −9 vs the category median of 51
Market size
$35K/yr15K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
48%top-5 click share · 18 brands · 20 sellers

Flapen Score

Mattress Topper 90x190 against its category

The dotted line is the Home average. Past it, Mattress Topper 90x190 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mattress Topper 90x190 market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Mattress Topper 90x190 15K times last year and spent an estimated $35K. The top 5 brands take 64% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
2.2%
Market size, estimated
$35Ka year
Top search term
mattress topper single bed7K searches a year

02 · Price

A sale here is worth $108.59.

Listings sell for $108.59 on average, from $46.31 to $189.65. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $108.59 that is $0 to $11K a year per listing.

Average price
$108.59above the $15 to $100 sweet spot
Price range
$46.31–$189.65
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
5.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #23 within Home. It carries 1,898 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
84%
Out of stock, average day
17.8%
Average rank
#23in Home
Average rating
4.11 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,898per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Mattress Topper 90x190 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

20

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

30%

  • Cotton Home28%
  • Easeliving12%
  • Hotel Linen Klub10%
  • DEEP SLEEP EVERY NIGHT8%
  • SLEEP ZONE7%
  • Home Box5%

Demand

Mattress Topper 90x190 search demand

Weekly searches over the year. Pick a range.

400300Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Reviews and returns

What reviews say buyers love and hate about Mattress Topper 90x190

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “الراحة الشاملة”
50%of negative reviews mention “الإضافات/المرفقات”
5.1%of orders come back
“The attachment bands are of very poor quality”
A buyer, on “الإضافات/المرفقات”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Mattress Topper 90x190 questions

Answered from the same tracked data.