lavender
Worth a lookShows beatable incumbent ratings (4.0★), but weak search conversion (1.1%) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$54.56avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,567.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.59–$250.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 112K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, lavender is a $68K/yr Amazon United Arab Emirates market (112K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lavender market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $68K–$82K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 47%
- Out of stock
- 14.6%
- Avg brand age
- 39 months
- Avg seller age
- 76 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
102
Top-5 brand share
72%
Top 20: 97%
Top-5 click share
25%
Top 20: 63%
Open market
25%
- Generic51%
- Altman Plants7%
- TooGet6%
- MIHUAGE5%
- Timelux3%
- NY City Succulents3%
Demand
Weekly Amazon search volume, last 21 weeks — -1.7% search growth over the last 90 days.Top lavender search terms
- live plants29K/yr
- plants indoor real27K/yr
- live plants indoor13K/yr
- lavender12K/yr
- real plants indoor live6K/yr
- real plants5K/yr
- plants real5K/yr
- lavender plant4K/yr
- plants for sale uae6K/yr
- real plants indoor4K/yr
Top lavender products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Live Jade Plant Air-Purifying Lucky Succulent | Easy-Care Indoor Houseplant for Home & Office | Feng Shui Money Plant for Good Fortune & Prosperity
Generic$54.813.1★14 rev
Areca Palm Live Indoor Plant (140 cm/1.4mtr) Air Purifier Toxic Absorber Ornamental plant
Generic$129.275.0★13 rev
MIHUAGE Dried Lavender Flowers Bundles 100% Natural Real Dry Flower for Home Decorations Home Fragrance 350+ Stems
MIHUAGE$30.864.1★213 rev
Live Indoor Money Plant (Golden Pothos) in Pot Air Purifying Green Plant for Home & Office Décor |Easy Care Indoor Houseplant Fresh Live Plant
Generic$52.375.0★1 rev
Altman Plants Live Succulents Plants Live Houseplants (6PK) Succulents Live Plants Live House Plants Indoors Live Live Cactus Plants Live Cacti Succulent Plants Live Indoor Plants Live Houseplants
Altman Plants$123.384.5★10,735 rev
Newest
by launch date
Philodendron Brasil Live Indoor Plant Variegated Green Leaves Trailing Vine in Pot
Generic$35.091 rev
Live Monstera Adansonii Indoor Plant in Pot Swiss Cheese Plant Natural Home & Office Decorative Plant Easy Care Houseplant
Generic$75.011 rev
Live Snake Plant & Money Plant | Pack of 2 Indoor Air Purifying Plants for Home & Office Decor | Low Maintenance Easy Care Plants
Generic$73.431 rev
Farara Live Snake Plant Indoor | Air Purifying Natural Green Plant in Decorative Pot | Low Maintenance Real Indoor Plant for Home & Office
Generic$61.103 rev
Live Money Plant Real Indoor Green in Pot Natural Air Purifying House Plant for Home & Office Décor | Fresh Small Live Indoor
Generic$54.452 rev
Trending
90-day click momentumPhilodendron Brasil Live Indoor Plant Variegated Green Leaves Trailing Vine in Pot
Generic$35.095.0★
Live Monstera Adansonii Indoor Plant in Pot Swiss Cheese Plant Natural Home & Office Decorative Plant Easy Care Houseplant
Generic$75.015.0★
Altman Plants Live Snake Plant Sansevieria Trifasciata Superba Fully Rooted Indoor House Plant In Pot Mother Law Tongue Potted Succulent Houseplant Potting Soil
Altman Plants$65.334.5★
Live Indoor Money Plant (Golden Pothos) in Pot Air Purifying Green Plant for Home & Office Décor |Easy Care Indoor Houseplant Fresh Live Plant
Generic$52.375.0★
TooGet Culinary Dried Lavender Buds 100% Raw Highland Grow Lavender Flowers Ultra Blue Premium Grade Lavender with Food Grade PET Plastic Bottle (4 OZ)
TooGet$55.004.4★
What buyers say about lavender
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Excellent for plants”
“Smells good”
“Better than expected”
“Worth the money”
“also some colourful ones shownnin picture”
“A true statement piece for any modern home”
“good size”
“soft”
What buyers complain about
“Doesn't Grow”
“Smell is bad”
“Not as it appears”
“Stopped working after 1 month”
“no pipette so very hard to use as it just pouring out of the top”
“Small”
“also such a small plant not worth for money”
Top return reasons
Common questions
- Is lavender profitable to sell on Amazon United Arab Emirates?
- The niche generates $68K/yr across 72 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the lavender niche?
- 29 brands and 102 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in lavender?
- Top complaints mined from reviews: نمو النبات, يشم, المنتج المعلن عنه مقابل المنتج الفعلي. The return rate is 1.4%.
- What does it cost to enter the lavender niche?
- Listings span $5.59–$250.33; the average listing price is $54.56 (sweet spot $15–$100). The average incumbent carries 1,567 reviews — the moat a new listing must climb.