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Lantern

Fail

Demand is soft, at -97.7% this quarter, so Lantern is a Fail.

Flapen Score
45
45 / 100
Ranks 168 of 213 Home niches · −6 vs the category median of 51
Market size
$125K/yr181K searches / yr
90-day growth
-97.7%search demand this quarter
Competition
46%top-5 click share · 15 brands · 43 sellers

Flapen Score

Lantern against its category

The dotted line is the Home average. Past it, Lantern is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lantern market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Lantern 181K times last year and spent an estimated $125K. The top 5 brands take 46% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -97.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-97.7%
Conversion, latest week
1.0%
Market size, estimated
$125Ka year
Top search term
lantern25K searches a year

02 · Price

A sale here is worth $66.26.

Listings sell for $66.26 on average, from $6.85 to $151.04. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $66.26 that is $0 to $7K a year per listing.

Average price
$66.26inside the $15 to $100 sweet spot
Price range
$6.85–$151.04
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
6.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 41.6% of listings are out of stock. The average listing ranks #50 within Home. It carries 200 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
41.6%
Average rank
#50in Home
Average rating
4.32 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
200per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Lantern products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 rising

Sellers

43

Top-5 brand share

46%

Top 20: 100%

Top-5 click share

46%

Top 20: 100%

Open market

47%

  • TERRIFI11%
  • Douzi10%
  • Unifresh8%
  • Generic8%
  • Cunhill8%
  • Souq DESIGNS8%

Demand

Lantern search demand

Weekly searches over the year. Pick a range.

35K25KSpike '26Prime Day '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Lantern search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lantern25K/yr
  • lanterns5K/yr
  • فانوس14K/yr
  • فانوس رمضان45K/yr
  • ramadan lantern23K/yr
  • فوانيس5K/yr
  • فوانيس رمضان20K/yr
  • فوانيس رمضان حجم كبير7K/yr
  • فانوس رمضان للاطفال10K/yr
  • فانوس رمضان زيت6K/yr

Reviews and returns

What reviews say buyers love and hate about Lantern

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “السطوع/اللمعان/التوهج”
50%of negative reviews mention “الحجم الكلي”
6.3%of orders come back
“Small”
A buyer, on “الحجم الكلي”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Lantern questions

Answered from the same tracked data.