kitchen mat
Worth a lookShows beatable incumbent ratings (4.0★), but soft demand (-14.5% this quarter) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$57.07avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$11.32–$139.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$234K$234K/yr · 249K searches
Review moat
Okay2,829.45avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, kitchen mat is a $234K/yr Amazon United Arab Emirates market (249K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
kitchen mat market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $285K–$342K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 20.7%
- Avg brand age
- 34 months
- Avg seller age
- 89 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
24 flat
Sellers
73
Top-5 brand share
62%
Top 20: 97%
Top-5 click share
43%
Top 20: 83%
Open market
34%
- DEXI22%
- Generic16%
- MOMENT11%
- KitchenClouds8%
- KazyOn5%
- LQZHBDWZ4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top kitchen mat search terms
- kitchen mat117K/yr
- kitchen mat floor non slip31K/yr
- kitchen rug25K/yr
- kitchen carpet18K/yr
- kitchen floor mat16K/yr
- سجادة مطبخ9K/yr
- kitchen floor mats non slip6K/yr
- kitchen rugs & mats8K/yr
- kitchen mats non slip waterproof7K/yr
- kitchen mats6K/yr
Top kitchen mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![[Set of 2] Premium Kitchen Rugs & Mats High-Grip Anti-Skid Rubber Backing Durable & Washable Oil & Water Resistant Easy to Clean Modern Contemporary Design 120x44 cm + 75x44 cm Camel Color](https://m.media-amazon.com/images/I/518yAny6MdL.jpg)
[Set of 2] Premium Kitchen Rugs & Mats High-Grip Anti-Skid Rubber Backing Durable & Washable Oil & Water Resistant Easy to Clean Modern Contemporary Design 120x44 cm + 75x44 cm Camel Color
Generic$62.124.6★76 rev
DEXI Kitchen Mats and Rugs for Floor 44x75 + 44x150 cm Non Slip Washable Absorbent Thin Woven Runner Rug for Front of Sink Laundry Room Hallway Set of 2 Khaki
DEXI$91.114.2★411 rev
MOMENT 2 PCS Kitchen Floor Mats Anti-Fatigue Kitchen Floor Mat Set Non-Slip Water Absorbent and Quick Drying Kitchen Rugs Non-slip Kitchen Carpets. Assorted 2 Sizes: 40 * 60cm + 40 * 120cm
MOMENT$30.143.0★15 rev
KitchenClouds Kitchen Mat Cushioned Anti Fatigue Rug 17.3x28 Waterproof Non Slip Standing and Comfort Desk/Floor Mats for House Sink Office (Black)
KitchenClouds$42.134.4★21,102 rev
KazyOn Kitchen Floor Mats 2 Piece Set Water Absorbent Quick Drying Non-Slip Kitchen Rugs Light Grey 40x60cm and 40x120cm
KazyOn$33.545.0★1 rev
Newest
by launch dateKazyOn Kitchen Floor Mats 2 Piece Set Water Absorbent Quick Drying Non-Slip Kitchen Rugs Light Grey 40x60cm and 40x120cm
KazyOn$33.541 rev
2Pcs Kitchen Mat Set with Shoes Brush & Gloves Kitchen Mat Floor Non Slip Kitchen Rug with Natural Rubber Backing Water Absorbent Washable Floor Mat(4060cm 40120cm Black) Door Mat for Bathroom
IqusMart$40.964 rev
2Pcs Kitchen Mat Set with Shoes Brush & Gloves Kitchen Mat Floor Non Slip Kitchen Rug with Natural Rubber Backing Water Absorbent Washable Floor Mat(4060cm 40120cm Light Gray) Door Mat for Bathroom
IqusMart$39.474 rev
ZEONA Kitchen Bath Mat Pack of 2 Water Absorption Anti-Slip Backing Soft Comfort Surface Abrasion Resistant & Durable Easy to Clean Bathroom Sink or Shower Non-Slip Rug for Home Safety
ZEONA$37.4012 rev
MOMENT 2 Pcs Set Kitchen Mats and Rugs for Floor 44x75cm+44x120cm Long Washable Non Slip Woven Runner Rug Rubber Grip Kitchen Floor Carpet Mats for Front of Sink Laundry Room Hallway (Khaki)
MOMENT$39.4123 rev
Trending
90-day click momentumKazyOn Kitchen Floor Mats 2 Piece Set Water Absorbent Quick Drying Non-Slip Kitchen Rugs Light Grey 40x60cm and 40x120cm
KazyOn$33.545.0★
Kitchen Mats for Floor 2Pcs Washable Anti Fatigue Mat for Cushioned 15.7x23.6+15.7x47.2 Waterproof Kitchen Rugs Non Slip Comfort Standing Mat for Home Sink Laundry (Retro patterns)
XLOT international$57.483.7★
2Pcs Kitchen Mat Set with Shoes Brush & Gloves Kitchen Mat Floor Non Slip Kitchen Rug with Natural Rubber Backing Water Absorbent Washable Floor Mat(4060cm 40120cm Light Gray) Door Mat for Bathroom
IqusMart$39.474.0★
ZEONA Kitchen Bath Mat Pack of 2 Water Absorption Anti-Slip Backing Soft Comfort Surface Abrasion Resistant & Durable Easy to Clean Bathroom Sink or Shower Non-Slip Rug for Home Safety
ZEONA$37.405.0★
2Pcs Kitchen Mat Set with Shoes Brush & Gloves Kitchen Mat Floor Non Slip Kitchen Rug with Natural Rubber Backing Water Absorbent Washable Floor Mat(4060cm 40120cm Black) Door Mat for Bathroom
IqusMart$40.964.0★
What buyers say about kitchen mat
What buyers praise and complain about, mined from review topics.What buyers love
“Best Quality”
“Ok. Comfortable”
“Design is super cool”
“as described exactly”
“great value for it's price”
“it has a strong grip”
“Perfect size”
“It is cute, good colors,”
“Durable and elegant”
“Don't have to stuff it in the washing machine”
What buyers complain about
“poor quality”
“Too thin”
“Not good for wet floor”
“It just keeps sliding”
“Was a bit worried about the colour”
“Size is a little small than expected”
“The beige colour is completely off”
“it is impossible to keep it clean”
Top return reasons
Common questions
- Is kitchen mat profitable to sell on Amazon United Arab Emirates?
- The niche generates $234K/yr across 38 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the kitchen mat niche?
- 24 brands and 73 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in kitchen mat?
- Top complaints mined from reviews: الجودة الشاملة, رفيع, مقاومة الماء. The return rate is 4.2%.
- When does demand for kitchen mat peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the kitchen mat niche?
- Listings span $11.32–$139.01; the average listing price is $57.07 (sweet spot $15–$100). The average incumbent carries 2,829 reviews — the moat a new listing must climb.