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Kitchen Mat

Maybe

The products selling today average only 4.0★. But demand is soft, at -14.5% this quarter, so Kitchen Mat is a Maybe.

Flapen Score
51
51 / 100
Ranks 95 of 213 Home niches · on the category median
Market size
$234K/yr249K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
43%top-5 click share · 24 brands · 73 sellers

Flapen Score

Kitchen Mat against its category

The dotted line is the Home average. Past it, Kitchen Mat is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Mat market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Kitchen Mat 249K times last year and spent an estimated $234K. The top 5 brands take 62% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
1.7%
Market size, estimated
$234Ka year
Peak month
November1.3× the quietest month
Top search term
kitchen mat117K searches a year

02 · Price

A sale here is worth $57.07.

Listings sell for $57.07 on average, from $11.32 to $139.01. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $57.07 that is $0 to $6K a year per listing.

Average price
$57.07inside the $15 to $100 sweet spot
Price range
$11.32–$139.01
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #26 within Home. It carries 2,829 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
20.7%
Average rank
#26in Home
Average rating
4.05 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,829per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Kitchen Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$19K$28K$37K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 flat

Sellers

73

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

43%

Top 20: 83%

Open market

34%

  • DEXI22%
  • Generic16%
  • MOMENT11%
  • KitchenClouds8%
  • KazyOn5%
  • LQZHBDWZ4%

Demand

Kitchen Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Kitchen Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitchen mat117K/yr
  • kitchen mat floor non slip31K/yr
  • kitchen rug25K/yr
  • kitchen carpet18K/yr
  • kitchen floor mat16K/yr
  • سجادة مطبخ9K/yr
  • kitchen floor mats non slip6K/yr
  • kitchen rugs & mats8K/yr
  • kitchen mats non slip waterproof7K/yr
  • kitchen mats6K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Mat

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “الجودة الشاملة”
17%of negative reviews mention “الجودة الشاملة”
4.2%of orders come back
“poor quality”
A buyer, on “الجودة الشاملة”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kitchen Mat questions

Answered from the same tracked data.