incense
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$19.41avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$1.16–$75.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,079.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad$98K$98K/yr · 70K searches
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, incense is a $98K/yr Amazon United Arab Emirates market (70K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
incense market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $97K–$116K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 5.2%
- Avg brand age
- 47 months
- Avg seller age
- 87 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
51
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
2%
- Folkulture47%
- Satya22%
- Tulasi11%
- Varna8%
- HEM5%
- Cycle3%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top incense search terms
- incense32K/yr
- incense stic14K/yr
- incense sticks11K/yr
- incense stick7K/yr
- اعواد بخور6K/yr
Top incense products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Folkulture Incense Sticks Set of 6-120 Sticks Palo Santo Sandalwood Lemongrass Rose Geranium Organic Natural and Non Toxic Slow Burning Inscents | Bakhoor Ramadan Gifts Set (A Fresh Start)
Folkulture$29.804.2★1,411 rev
Satya Incense Gift Set Nag Champa Super hit Dragons Blood Sandalwood Patchouli Lavender Positive Vibes 15 g
Satya$22.114.5★36,768 rev
Folkulture Incense Sticks Set of 6-120 Sticks - Rosemary Jasmine Lavender Sage Sleep Incense Sticks Slow Burning Inscents Natural and Non Toxic | Bakhoor Ramadan Gifts Set (Sleep)
Folkulture$29.734.4★1,435 rev
Satya Nag Champa Incense Sticks Variety- Pack (12 Incents 140+ Sticks) | 100% Original Handrolled Masala | Incense BNG | For Stress Relief Meditation Decor Spiritual Decor & Home Fragrance Products
Satya$39.214.6★3,041 rev
Varna Sandal Hexa Incense Sticks
Varna$1.434.0★16 rev
Newest
by launch date
Tulasi Agarbati Navrathri Incense Sticks 9-Pieces
Tulasi$4.934 rev
Tulasi Agarbati Hexagon Large Chandan Incense Sticks Assorted
Tulasi$1.455 rev
Royal Bakhour Arabian Scents Incense Sticks Premium Oud Bakhour Aroma for Home Office & Prayer Room Long Lasting Fragrance Sticks for Relaxation and Luxury Air Freshening 20 sticks - Lahia
Tulasi$5.095 rev
Royal Bakhour Arabian Scents Incense Sticks Premium Oud Bakhour Aroma for Home Office & Prayer Room Long Lasting Fragrance Sticks for Relaxation and Luxury Air Freshening 20 sticks - Bashira
Tulasi$5.492 rev
Varna Sandal Hexa Incense Sticks
Varna$1.4316 rev
Trending
90-day click momentumRoyal Bakhour Arabian Scents Incense Sticks Premium Oud Bakhour Aroma for Home Office & Prayer Room Long Lasting Fragrance Sticks for Relaxation and Luxury Air Freshening 20 sticks - Bashira
Tulasi$5.495.0★
Royal Bakhour Arabian Scents Incense Sticks Premium Oud Bakhour Aroma for Home Office & Prayer Room Long Lasting Fragrance Sticks for Relaxation and Luxury Air Freshening 20 sticks - Lahia
Tulasi$5.093.8★
Tulasi Agarbati Navrathri Incense Sticks 9-Pieces
Tulasi$4.933.4★
Tulasi Agarbati Hexagon Large Chandan Incense Sticks Assorted
Tulasi$1.453.7★
AG TULASI MOGRA 20STK X 36 X12PCS
Tulasi$1.163.1★
What buyers say about incense
What buyers praise and complain about, mined from review topics.What buyers love
“Smells really good”
“Excellent product”
“Excellent product with the price tag”
What buyers complain about
“No smell”
“Inaccurate description”
“Quality is worse now”
“Wish they lasted longer”
“Has a mild. to weak”
“just much shorter”
Top return reasons
Common questions
- Is incense profitable to sell on Amazon United Arab Emirates?
- The niche generates $98K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the incense niche?
- 8 brands and 51 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in incense?
- Top complaints mined from reviews: يشم, المنتج المعلن عنه مقابل المنتج الفعلي, الجودة الشاملة. The return rate is 0.5%.
- When does demand for incense peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the incense niche?
- Listings span $1.16–$75.20; the average listing price is $19.41 (sweet spot $15–$100). The average incumbent carries 3,079 reviews — the moat a new listing must climb.