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Incense

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 94% of clicks, so Incense is a Maybe.

Flapen Score
51
51 / 100
Ranks 95 of 213 Home niches · on the category median
Market size
$98K/yr70K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
59%top-5 click share · 8 brands · 51 sellers

Flapen Score

Incense against its category

The dotted line is the Home average. Past it, Incense is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Incense market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Incense 70K times last year and spent an estimated $98K. The top 5 brands take 94% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
7.3%
Market size, estimated
$98Ka year
Peak month
February1.4× the quietest month
Top search term
incense32K searches a year

02 · Price

A sale here is worth $19.41.

Listings sell for $19.41 on average, from $1.16 to $75.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $19.41 that is $5K to $10K a year per listing.

Average price
$19.41inside the $15 to $100 sweet spot
Price range
$1.16–$75.20
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #91 within Home. It carries 3,079 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#91in Home
Average rating
4.15 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,079per listing
Listings tracked
21

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Incense products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

51

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

2%

  • Brand 147%
  • Brand 222%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (2 brands, 2%)

Demand

Incense search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Incense search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • incense32K/yr
  • incense stic14K/yr
  • incense sticks11K/yr
  • incense stick7K/yr
  • اعواد بخور6K/yr

Reviews and returns

What reviews say buyers love and hate about Incense

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “يشم”
48%of negative reviews mention “يشم”
0.5%of orders come back
“No smell”
A buyer, on “يشم”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Incense questions

Answered from the same tracked data.