Home Decor
MaybeThe top 5 brands take only 30% of clicks. But buyers convert on only 0.5% of searches, so Home Decor is a Maybe.
- Flapen Score
- 52 / 100Top 39% of 213 Home niches · +1 vs the category median of 5152
- Market size
- $217K/yr971K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 27%top-5 click share · 66 brands · 251 sellers
Flapen Score
Home Decor against its category
The dotted line is the Home average. Past it, Home Decor is stronger. Inside it, weaker.
Market
The Home Decor market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Home Decor 971K times last year and spent an estimated $217K. The top 5 brands take 30% of clicks. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 971K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.
- Searches, last 12 months
- 971K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $217Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- home decor321K searches a year
02 · Price
A sale here is worth $44.60.
Listings sell for $44.60 on average, from $3.28 to $327.68. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $44.60 that is $0 to $4K a year per listing.
- Average price
- $44.60inside the $15 to $100 sweet spot
- Price range
- $3.28–$327.68
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 4.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #29 within Home. It carries 1,990 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 99%
- Out of stock, average day
- 3.0%
- Average rank
- #29in Home
- Average rating
- 4.28 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,990per listing
- Listings tracked
- 80
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Home Decor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FJS Gold Decor Thinker Statue Abstract Art Sculpture Set of 3 Gold
- Price
- $25.24
- Rating
- 4.4/5
- Reviews
- 1,678
- Age
- 5y ago

SKY-TOUCH Natural Dried Pampas Grass Bouquet : Brown White Reed Pampas Floral Arrangements Decorations for Home Room Office Party Decor (60PCS)
- Price
- $18.53
- Rating
- 4.3/5
- Reviews
- 148
- Age
- 2y ago

Hanobe Candle Plate Holder Tray: Round Wooden Decorative Candle Plate Small Farmhouse Table Centerpiece Rustic Wood Tealight Pillar Trays for Christmas Wedding Halloween Home Decor
- Price
- $34.17
- Rating
- 4.5/5
- Reviews
- 2,965
- Age
- 2y ago

AWNR White Ceramic Donut Vase Set of 2 for Modern Home Decor Minimalist Round Vase for Centerpieces Unique Neutral Boho Vase for Living Room TV Stand Dining Room Dinner Table Decoration
- Price
- $40.97
- Rating
- 4.3/5
- Reviews
- 142
- Age
- 3y ago

Angju Macrame Storage Baskets Boho Decor Box Handmade Woven Decorative Countertop Toilet Tank Shelf Cabinet Organizer for Bedroom Nursery Livingroom Home Set of 2
- Price
- $50.94
- Rating
- 4.7/5
- Reviews
- 118
- Age
- 4y ago
Trending
90-day click momentum
AURA BY KYRA Seven Chakra Crystal Tree for Positive Energy & Healing | Feng Shui Home Décor & Gift for Good Luck Prosperity & Chakra Balancing (Multi)
- Price
- $61.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Stuffed Animal Hammock or Net with LED Light -Macrame Handmade Stuffed Animal Holder with Tassels Wall Hanging Toy Storage Net for Stuffed Animals Space Saving Decor for Kids Room & Nursery
- Price
- $28.73
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 1y ago

Bamworld Plant Stand with Grow Light for Indoor Plants Corner 7 Tier Metal Plant Shelf Wood Flower Stand for Home Living Room Decor Patio Decor
- Price
- $139.94
- Rating
- 4.4/5
- Reviews
- 3,113
- Age
- 1y ago

Green Aventurine Crystal Tree Harmony Office Desk Home Decor Vitality Gift with Copper Wire in Ceramic Base
- Price
- $48.52
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 8mo ago

Hanobe Candle Plate Holder Tray: Round Wooden Decorative Candle Plate Small Farmhouse Table Centerpiece Rustic Wood Tealight Pillar Trays for Christmas Wedding Halloween Home Decor
- Price
- $34.17
- Rating
- 4.5/5
- Reviews
- 2,965
- Age
- 2y ago
Newest
by launch date
Green Aventurine Crystal Tree Harmony Office Desk Home Decor Vitality Gift with Copper Wire in Ceramic Base
- Price
- $48.52
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 8mo ago

AURA BY KYRA Seven Chakra Crystal Tree for Positive Energy & Healing | Feng Shui Home Décor & Gift for Good Luck Prosperity & Chakra Balancing (Multi)
- Price
- $61.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Bamworld Plant Stand with Grow Light for Indoor Plants Corner 7 Tier Metal Plant Shelf Wood Flower Stand for Home Living Room Decor Patio Decor
- Price
- $139.94
- Rating
- 4.4/5
- Reviews
- 3,113
- Age
- 1y ago

Romantic Couple Statue Couple Hugging Statue Figurines Ornaments | Sculpture Small Shelf Ornaments Home Decor Items for Living Room Accessories for Couples | Anniversary Valentines Day Wedding Gift
- Price
- $39.11
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 1y ago

Stuffed Animal Hammock or Net with LED Light -Macrame Handmade Stuffed Animal Holder with Tassels Wall Hanging Toy Storage Net for Stuffed Animals Space Saving Decor for Kids Room & Nursery
- Price
- $28.73
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
66 falling
Sellers
251
Top-5 brand share
30%
Top 20: 64%
Top-5 click share
27%
Top 20: 58%
Open market
66%
- SKY-TOUCH9%
- FJS7%
- Hanobe6%
- Angju4%
- AWNR4%
- HYRAINBOW4%
Demand
Home Decor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Home Decor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- home decor321K/yr
- room decor118K/yr
- decor102K/yr
- home decor items for living room78K/yr
- decoration items for living room68K/yr
- decoration32K/yr
- living room decoration items35K/yr
- bedroom decor28K/yr
- ديكورات منزلية23K/yr
- room decoration21K/yr
Reviews and returns
What reviews say buyers love and hate about Home Decor
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Home Decor questions
Answered from the same tracked data.









