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Halloween Decorations

Fail

The top 5 products take 100% of clicks, so Halloween Decorations is a Fail.

Flapen Score
36
36 / 100
Ranks 203 of 213 Home niches · −15 vs the category median of 51
Market size
$14K/yr203K searches / yr
90-day growth
+75.6%search demand this quarter
Competition
100%top-5 click share · 5 brands · 15 sellers

Flapen Score

Halloween Decorations against its category

The dotted line is the Home average. Past it, Halloween Decorations is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Decorations market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Halloween Decorations 203K times last year and spent an estimated $14K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +75.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
+75.6%
Conversion, latest week
0.3%
Market size, estimated
$14Ka year
Top search term
halloween59K searches a year

02 · Price

A sale here is worth $24.26.

Listings sell for $24.26 on average, from $15.16 to $36.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $24.26 that is $2K to $6K a year per listing.

Average price
$24.26inside the $15 to $100 sweet spot
Price range
$15.16–$36.96
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
4.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 58.3% of listings are out of stock. The average listing ranks #58 within Home. It carries 65 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
58.3%
Average rank
#58in Home
Average rating
4.47 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
65per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Halloween Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$1K$3K$4K$6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Tiokkss37%
  • N/P21%
  • Pomefar15%
  • SaktopDeco13%
  • BrainGiggles13%
  • Open — no brand owns it (0%)

Demand

Halloween Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Spike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 417.3× · 10 of 12 months tracked

Search terms

Top Halloween Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween59K/yr
  • halloween decorations116K/yr
  • halloween decor18K/yr
  • halloween decoration7K/yr
  • halloween supplies and decor3K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Decorations

We read the reviews and the return reasons for every product selling here.

4.0%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Halloween Decorations questions

Answered from the same tracked data.