Emma Mattress
FailPrices span $84.36–$1501.52, mostly outside the sweet spot, so Emma Mattress is a Fail.
- Flapen Score
- 45 / 100Ranks 168 of 213 Home niches · −6 vs the category median of 5145
- Market size
- $84K/yr45K searches / yr
- 90-day growth
- -3.4%search demand this quarter
- Competition
- 29%top-5 click share · 18 brands · 25 sellers
Flapen Score
Emma Mattress against its category
The dotted line is the Home average. Past it, Emma Mattress is stronger. Inside it, weaker.
Market
The Emma Mattress market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Emma Mattress 45K times last year and spent an estimated $84K. The top 5 brands take 64% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -3.4%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $84Ka year
- Top search term
- emma mattress20K searches a year
02 · Price
A sale here is worth $483.93.
Listings sell for $483.93 on average, from $84.36 to $1501.52. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $483.93 that is $0 to $48K a year per listing.
- Average price
- $483.93above the $15 to $100 sweet spot
- Price range
- $84.36–$1501.52
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$48K
- Returns
- 3.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #134 within Home. It carries 432 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 95%
- Out of stock, average day
- 13.2%
- Average rank
- #134in Home
- Average rating
- 4.00 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 432per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 7 of last year's 23 launches as successful.
23 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Emma Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vital Medical Mattress | Comfortable & Durable Bed Mattress for Pressure Relief & Spine Support | Queen - W 160 x L 200 x H 18 cm
- Price
- $286.12
- Rating
- 3.8/5
- Reviews
- 180
- Age
- 1y ago

Vital Ortho Medical Mattress (W 160 cm x L 200 cm (EU -king Size) 14)
- Price
- $236.45
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 1y ago

Emirates Living Medical Mattress | Breathable Foam Bed Mattress | Comfortable Support for Back & Spine | Queen - W 160 x L 200 x H 18 cm
- Price
- $344.11
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 1y ago

Vital Bonnel Spring Mattress | Orthopedic Support Bed Mattress with Breathable Quilted Top | Durable & Comfortable Mattress for Home Bedroom (Queen 200X160X24 CM)
- Price
- $415.39
- Rating
- 4.0/5
- Reviews
- 100
- Age
- 1y ago

Vital Ortho Medical Mattress (W 160 cm x L 200 cm (EU -king Size) 12)
- Price
- $202.47
- Rating
- 3.3/5
- Reviews
- 4
- Age
- 1y ago
Trending
90-day click momentum
Gwydre 200x120 Twin Mattress Memory Foam High Rebound Memory Foam with Removable Non Slipper Cover (200x120x20)
- Price
- $338.59
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 4mo ago

Hybrid Mattress in a Box Gel Memory Foam Independent Pocket Springs High Elasticity and Pressure Relief Design Breathable and Soft Medium Hardnes (150 * 200 * 20)
- Price
- $704.68
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

Zinus 30cm Green Tea Memory Foam Mattress | Queen Size | Medium-Firm Support | Fiberglass-Free | Zoned Pressure Relief | OEKO-TEX | CertiPUR-US Certified | Mattress in a Box | 160W x 200L x 30H cm
- Price
- $931.47
- Rating
- 3.8/5
- Reviews
- 4,311
- Age
- 6mo ago

Zinus 30cm Cloud Memory Foam Mattress | Single Size | Pressure Relieving Design | OEKO-TEX | CertiPUR-US Certified | Mattress in a Box | Off-White | 90W x 200L x 30H CM |
- Price
- $538.80
- Rating
- 4.1/5
- Reviews
- 3,703
- Age
- 6mo ago

Emirates Living Tri-Fold Mattress with Knitted Fabric Cover|Portable & Lightweight Foldable Bed | Medium Firm Support |Guest Travel & Camping Use | Soft & Breathable Foam Mattress (90x180x10cm)|Grey
- Price
- $163.11
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 8mo ago
Newest
by launch date
Gwydre 200x120 Twin Mattress Memory Foam High Rebound Memory Foam with Removable Non Slipper Cover (200x120x20)
- Price
- $338.59
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 4mo ago

Zinus 30cm Cloud Memory Foam Mattress | Single Size | Pressure Relieving Design | OEKO-TEX | CertiPUR-US Certified | Mattress in a Box | Off-White | 90W x 200L x 30H CM |
- Price
- $538.80
- Rating
- 4.1/5
- Reviews
- 3,703
- Age
- 6mo ago

Zinus 30cm Green Tea Memory Foam Mattress | Queen Size | Medium-Firm Support | Fiberglass-Free | Zoned Pressure Relief | OEKO-TEX | CertiPUR-US Certified | Mattress in a Box | 160W x 200L x 30H cm
- Price
- $931.47
- Rating
- 3.8/5
- Reviews
- 4,311
- Age
- 6mo ago

Twolike Spring Mattress 9019020CM Individually Wrapped Coils Innerspring Memory Foam Hybrid Mattress Medium Firm Spring Single Mattress
- Price
- $236.93
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 7mo ago

Emirates Living Tri-Fold Mattress with Knitted Fabric Cover|Portable & Lightweight Foldable Bed | Medium Firm Support |Guest Travel & Camping Use | Soft & Breathable Foam Mattress (90x180x10cm)|Grey
- Price
- $163.11
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
18 flat
Sellers
25
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
29%
Top 20: 68%
Open market
30%
- VITAL29%
- Emirates Living11%
- Danube Home9%
- Zinus8%
- DEEP SLEEP EVERY NIGHT7%
- Easeliving7%
Demand
Emma Mattress search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Emma Mattress
We read the reviews and the return reasons for every product selling here.
“Very bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emma Mattress questions
Answered from the same tracked data.









