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Emma Mattress

Fail

Prices span $84.36–$1501.52, mostly outside the sweet spot, so Emma Mattress is a Fail.

Flapen Score
45
45 / 100
Ranks 168 of 213 Home niches · −6 vs the category median of 51
Market size
$84K/yr45K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
29%top-5 click share · 18 brands · 25 sellers

Flapen Score

Emma Mattress against its category

The dotted line is the Home average. Past it, Emma Mattress is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emma Mattress market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Emma Mattress 45K times last year and spent an estimated $84K. The top 5 brands take 64% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
0.4%
Market size, estimated
$84Ka year
Top search term
emma mattress20K searches a year

02 · Price

A sale here is worth $483.93.

Listings sell for $483.93 on average, from $84.36 to $1501.52. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $483.93 that is $0 to $48K a year per listing.

Average price
$483.93above the $15 to $100 sweet spot
Price range
$84.36–$1501.52
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$48K
Returns
3.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #134 within Home. It carries 432 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
13.2%
Average rank
#134in Home
Average rating
4.00 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
432per listing
Listings tracked
56

04 · Newcomers

Amazon counts 7 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
7Amazon's first-year sales bar
Average brand age
30 months

Products

Top Emma Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

$0$3K$5K$8K$10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

25

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

29%

Top 20: 68%

Open market

30%

  • VITAL29%
  • Emirates Living11%
  • Danube Home9%
  • Zinus8%
  • DEEP SLEEP EVERY NIGHT7%
  • Easeliving7%

Demand

Emma Mattress search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Emma Mattress

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “الجودة الشاملة”
13%of negative reviews mention “الجودة الشاملة”
3.7%of orders come back
“Very bad quality”
A buyer, on “الجودة الشاملة”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Emma Mattress questions

Answered from the same tracked data.