Duvet
MaybeProducts sell for $84.38 on average, inside the sweet spot. But demand is soft, at -10.7% this quarter, so Duvet is a Maybe.
- Flapen Score
- 51 / 100Ranks 95 of 213 Home niches · on the category median51
- Market size
- $368K/yr174K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 35%top-5 click share · 20 brands · 37 sellers
Flapen Score
Duvet against its category
The dotted line is the Home average. Past it, Duvet is stronger. Inside it, weaker.
Market
The Duvet market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Duvet 174K times last year and spent an estimated $368K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $368K a year.
- Searches, last 12 months
- 174K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $368Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- duvet63K searches a year
02 · Price
A sale here is worth $84.38.
Listings sell for $84.38 on average, from $19.64 to $285.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $84.38 that is $0 to $8K a year per listing.
- Average price
- $84.38inside the $15 to $100 sweet spot
- Price range
- $19.64–$285.60
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 3.6%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #19 within Home. It carries 11,094 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 98%
- Out of stock, average day
- 10.5%
- Average rank
- #19in Home
- Average rating
- 4.32 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 11,094per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Duvet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Utopia Bedding Comforter Duvet Insert - Quilted Comforter with Corner Tabs - Box Stitched Down Alternative Comforter (King White)
- Price
- $114.64
- Rating
- 4.6/5
- Reviews
- 128,566
- Age
- 10y ago

Cotton Home Casual Bedding Comforter Duvet Insert White Luxury Microfiber All Seasonal Quilted Comforter/Duvet with Corner Tabs Lightweight Breathable Machine Washable Bedding Essentials (135x220cm)
- Price
- $51.58
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 2y ago

Exclusivo Mezcla Lightweight Reversible Twin size Comforter Set Down Alternative Comforter with 1 Pillow Sham Twin Size Bedding Set for All Seasons Brich Beige/White
- Price
- $57.41
- Rating
- 4.5/5
- Reviews
- 5,026
- Age
- 1y ago

Infinitee Xclusives Luxury 100% Combed Cotton King Duvet Insert (220x240 cm) T200 Percale Hypoallergenic 95 GSM Breathable Machine Washable White Box Stitch Comforter
- Price
- $76.05
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 8mo ago

RISHAHOME Duvet | King Size | Soft White | Microfibre |110 GSM| 220x240 cm
- Price
- $74.74
- Rating
- 4.4/5
- Reviews
- 475
- Age
- 6y ago
Trending
90-day click momentum
Amazon Basics Pinch Pleat Down-Alternative Comforter Bedding Set - Full / Queen Dark Teal
- Price
- $87.32
- Rating
- 4.5/5
- Reviews
- 1,307
- Age
- 6y ago

Infinitee Xclusives Luxury 100% Combed Cotton King Duvet Insert (220x240 cm) T200 Percale Hypoallergenic 95 GSM Breathable Machine Washable White Box Stitch Comforter
- Price
- $76.05
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 8mo ago

Exclusivo Mezcla Lightweight Reversible Queen size Comforter Set Down Alternative Comforter with 2 Pillow Sham Queen Size Bedding Set for All Seasons Grey
- Price
- $72.96
- Rating
- 4.5/5
- Reviews
- 5,026
- Age
- 1y ago

Indulge in ultimate comfort with our luxury 100% cotton 350 GSM down alternative duvet crafted from the finest natural cotton for a soft and refreshing sleep experience (King 220x240)
- Price
- $255.12
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago

Exclusivo Mezcla Lightweight Reversible Twin size Comforter Set Down Alternative Comforter with 1 Pillow Sham Twin Size Bedding Set for All Seasons Brich Beige/White
- Price
- $57.41
- Rating
- 4.5/5
- Reviews
- 5,026
- Age
- 1y ago
Newest
by launch date
Infinitee Xclusives Luxury 100% Combed Cotton King Duvet Insert (220x240 cm) T200 Percale Hypoallergenic 95 GSM Breathable Machine Washable White Box Stitch Comforter
- Price
- $76.05
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 8mo ago

Whale Flotilla Reversible Duvet King Size for All Seasons 7.5 Tog Down Alternative Box Sitiched Duvets Lightweight and Machine Washable Comforter 220x240 cm Grey
- Price
- $89.20
- Rating
- 4.2/5
- Reviews
- 407
- Age
- 1y ago

Whale Flotilla Reversible Duvet Single Size for All Seasons 7.5 Tog Down Alternative Box Sitiched Duvets Lightweight and Machine Washable Comforter 135x200 cm Grey
- Price
- $68.11
- Rating
- 4.2/5
- Reviews
- 407
- Age
- 1y ago

Exclusivo Mezcla Lightweight Reversible Twin size Comforter Set Down Alternative Comforter with 1 Pillow Sham Twin Size Bedding Set for All Seasons Brich Beige/White
- Price
- $57.41
- Rating
- 4.5/5
- Reviews
- 5,026
- Age
- 1y ago

Exclusivo Mezcla Lightweight Reversible Queen size Comforter Set Down Alternative Comforter with 2 Pillow Sham Queen Size Bedding Set for All Seasons Brich Beige/White
- Price
- $73.80
- Rating
- 4.5/5
- Reviews
- 5,026
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
20 rising
Sellers
37
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
35%
Top 20: 75%
Open market
31%
- Exclusivo Mezcla18%
- Utopia Bedding16%
- Cotton Home13%
- RISHAHOME8%
- Golden Home7%
- Infinitee Xclusives6%
Demand
Duvet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Duvet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- duvet63K/yr
- comforter56K/yr
- duvet king size17K/yr
- duvet queen size10K/yr
- single duvet8K/yr
- king size duvet6K/yr
- duvet 220x2405K/yr
- bed comforter4K/yr
- duvet single size4K/yr
Reviews and returns
What reviews say buyers love and hate about Duvet
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Duvet questions
Answered from the same tracked data.









