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Duvet

Maybe

Products sell for $84.38 on average, inside the sweet spot. But demand is soft, at -10.7% this quarter, so Duvet is a Maybe.

Flapen Score
51
51 / 100
Ranks 95 of 213 Home niches · on the category median
Market size
$368K/yr174K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
35%top-5 click share · 20 brands · 37 sellers

Flapen Score

Duvet against its category

The dotted line is the Home average. Past it, Duvet is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duvet market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Duvet 174K times last year and spent an estimated $368K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $368K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
2.5%
Market size, estimated
$368Ka year
Peak month
November2.1× the quietest month
Top search term
duvet63K searches a year

02 · Price

A sale here is worth $84.38.

Listings sell for $84.38 on average, from $19.64 to $285.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $84.38 that is $0 to $8K a year per listing.

Average price
$84.38inside the $15 to $100 sweet spot
Price range
$19.64–$285.60
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
3.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #19 within Home. It carries 11,094 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
98%
Out of stock, average day
10.5%
Average rank
#19in Home
Average rating
4.32 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
11,094per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Duvet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$11K$22K$33K$44K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

37

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

35%

Top 20: 75%

Open market

31%

  • Exclusivo Mezcla18%
  • Utopia Bedding16%
  • Cotton Home13%
  • RISHAHOME8%
  • Golden Home7%
  • Infinitee Xclusives6%

Demand

Duvet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Duvet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duvet63K/yr
  • comforter56K/yr
  • duvet king size17K/yr
  • duvet queen size10K/yr
  • single duvet8K/yr
  • king size duvet6K/yr
  • duvet 220x2405K/yr
  • bed comforter4K/yr
  • duvet single size4K/yr

Reviews and returns

What reviews say buyers love and hate about Duvet

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “الجودة الشاملة”
42%of negative reviews mention “الجودة الشاملة”
3.6%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Duvet questions

Answered from the same tracked data.