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Dragon

Fail

Shoppers spend only $10K a year here, so Dragon is a Fail.

Flapen Score
47
47 / 100
Ranks 151 of 213 Home niches · −4 vs the category median of 51
Market size
$10K/yr34K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
45%top-5 click share · 20 brands · 63 sellers

Flapen Score

Dragon against its category

The dotted line is the Home average. Past it, Dragon is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dragon market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Dragon 34K times last year and spent an estimated $10K. The top 5 brands take 71% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
0.6%
Market size, estimated
$10Ka year
Top search term
dragon14K searches a year

02 · Price

A sale here is worth $51.84.

Listings sell for $51.84 on average, from $1.57 to $171.18. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $51.84 that is $0 to $5K a year per listing.

Average price
$51.84inside the $15 to $100 sweet spot
Price range
$1.57–$171.18
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #134 within Home. It carries 819 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
95%
Out of stock, average day
8.1%
Average rank
#134in Home
Average rating
4.37 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
819per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Dragon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

$0$311$622$932$1K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

20 falling

Sellers

63

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

45%

Top 20: 79%

Open market

23%

  • KASTWAVE27%
  • JINH22%
  • YILCER8%
  • Linktour8%
  • Flavery7%
  • Dreamworks Dragons6%

Search terms

Top Dragon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dragon14K/yr
  • 3d printed dragon8K/yr
  • dragon toy7K/yr
  • dragon egg5K/yr

Reviews and returns

What reviews say buyers love and hate about Dragon

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “الجودة الشاملة”
38%of negative reviews mention “السطوع/اللمعان/التوهج”
0.7%of orders come back
“No rainbow glow”
A buyer, on “السطوع/اللمعان/التوهج”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Dragon questions

Answered from the same tracked data.