door mat
Worth a lookShows a sweet-spot price point ($49.23 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$49.23avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$6.79–$114.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good847.93avg incumbent reviews — the moat a new listing must climb
Market size
Okay$257K$257K/yr · 260K searches
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, door mat is a $257K/yr Amazon United Arab Emirates market (260K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
door mat market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $295K–$394K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 20.8%
- Avg brand age
- 39 months
- Avg seller age
- 89 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
79
Top-5 brand share
58%
Top 20: 92%
Top-5 click share
27%
Top 20: 68%
Open market
39%
- DEXI25%
- Royalford20%
- Zeeinx5%
- Barnyard Designs4%
- NICESIR4%
- THMINS3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top door mat search terms
- door mat136K/yr
- door mat for home entrance39K/yr
- doormat20K/yr
- welcome mat12K/yr
- welcome mat for front door16K/yr
- outdoor mat12K/yr
- front door mat10K/yr
- doormat outdoor entrance8K/yr
- door mat outdoor8K/yr
Top door mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Royalford Door Mat Kitchen Home Heavy Duty Non Slip Backing 45x75 CM
Royalford$15.714.5★134 rev
DEXI Door Mat Inside Entrance 43 x 76 cm Ultra Thin Non Slip Rubber Backed Dirt Trapper Low Profile Welcome Doormat Absorbent Easy Clean Entrance Mats for Entryway Patio Beige
DEXI$54.704.5★307 rev
Welcome Doormat Rainbow Floor Mat Semi Round Indoor Floor Mat Non Slip Absorbent Floor Mats for Bedroom Entryway Home Decor 45x90cm Sun
Zeeinx$30.234.2★424 rev
Royalford Welcome Door Mats RF12473 Non Slip Mats for Indoor and Outdoor Washable Floor Rugs Polyester Soft Mats Assorted Colors 38x58cm
Royalford$7.314.2★44 rev
DEXI Front Door Mat Welcome Mats Heavy Duty Durable Low Profile Outside Doormat for Entryway Patio Garage High Traffic Areas 45 x 75 cm Black
DEXI$54.004.2★220 rev
Newest
by launch date
Set of 2 Welcome Door Mats for Front Door Heavy Duty Non Slip Entrance Mat Indoor Outdoor Dust Trapping Door Mat with Premium Plain Door Mat for Patio & Entryway (Brown)
COLORS FURNISHING$23.161 rev
FAH Home Welcome Doormat Evil Eye Doormat Indoor Outdoor Durable Non Slip Rug Indoor Front Door Mat for Shoes
Fah Home$57.4111 rev
DEXI Door Mat for Home Entrance 48.5x75 cm Non Slip Rubber Heavy Duty Floor Mats with Drainage Dirt Trapper Waterproof Welcome Entrance Mat for Front Door Patio Entryway Brown
DEXI$72.581,080 rev
DEXI Door Mat Inside Entrance 43 x 76 cm Ultra Thin Non Slip Rubber Backed Dirt Trapper Low Profile Welcome Doormat Absorbent Easy Clean Entrance Mats for Entryway Patio Beige
DEXI$54.70307 rev
DEXI Front Door Mat Outside Entrance Heavy Duty Rubber Doormat Stain and Fade Resistant Low Profile Easy Clean Patio for Entryway 50 x 80 cm Grey
DEXI$53.87157 rev
Trending
90-day click momentumSet of 2 Welcome Door Mats for Front Door Heavy Duty Non Slip Entrance Mat Indoor Outdoor Dust Trapping Door Mat with Premium Plain Door Mat for Patio & Entryway (Brown)
COLORS FURNISHING$23.161.0★
THMINS Outdoor Doormat Washable Rug Quick Dry Soft Microfiber Durable Rubber Backing Absorbs Water and Moisture Door Mat for Entry (brown 75x45 CM)
THMINS$48.814.4★
DEXI Front Door Mat Outside Entrance Heavy Duty Rubber Doormat Stain and Fade Resistant Low Profile Easy Clean Patio for Entryway 50 x 80 cm Grey
DEXI$53.874.7★
Royalford Welcome Door Mats RF12474 Non Slip Mats for Indoor and Outdoor Washable Floor Rugs Polyester Soft Mats Assorted Colors 60x40cm
Royalford$6.794.2★
DEXI Door Mat for Home Entrance 48.5x75 cm Non Slip Rubber Heavy Duty Floor Mats with Drainage Dirt Trapper Waterproof Welcome Entrance Mat for Front Door Patio Entryway Brown
DEXI$72.584.5★
What buyers say about door mat
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Worth the price”
“easy to clean”
“As per advert”
“its light weight though”
“Sturdy and Effective”
“Easily absorbing”
“easily moves around”
“Good Design and great value for it's price”
“A practical and durable addition to any entryway”
What buyers complain about
“Poor quality”
“its very small”
“Misleading title”
“Horrible flimsy material with the welcome sign”
“It's very thin”
“only buy if you gonna use in a closed porch or indoors”
“This is NOT durable”
“Because the fibers are so dense and deep, it is quite a hassle to wash and takes a long time to dry properly”
“the only real drawback is the cleaning process”
Top return reasons
Common questions
- Is door mat profitable to sell on Amazon United Arab Emirates?
- The niche generates $257K/yr across 59 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the door mat niche?
- 31 brands and 79 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in door mat?
- Top complaints mined from reviews: الجودة الشاملة, الحجم الكلي, المنتج المعلن عنه مقابل المنتج الفعلي. The return rate is 3.3%.
- When does demand for door mat peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the door mat niche?
- Listings span $6.79–$114.23; the average listing price is $49.23 (sweet spot $15–$100). The average incumbent carries 848 reviews — the moat a new listing must climb.