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Door Mat

Maybe

Products sell for $49.23 on average, inside the sweet spot. But demand is soft, at -12.8% this quarter, so Door Mat is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 213 Home niches · +6 vs the category median of 51
Market size
$257K/yr260K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
27%top-5 click share · 31 brands · 79 sellers

Flapen Score

Door Mat against its category

The dotted line is the Home average. Past it, Door Mat is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Mat market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Door Mat 260K times last year and spent an estimated $257K. The top 5 brands take 58% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
2.0%
Market size, estimated
$257Ka year
Peak month
November1.6× the quietest month
Top search term
door mat136K searches a year

02 · Price

A sale here is worth $49.23.

Listings sell for $49.23 on average, from $6.79 to $114.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $49.23 that is $0 to $5K a year per listing.

Average price
$49.23inside the $15 to $100 sweet spot
Price range
$6.79–$114.23
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #71 within Home. It carries 848 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
20.8%
Average rank
#71in Home
Average rating
4.29 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
848per listing
Listings tracked
59

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Door Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

$0$8K$15K$23K$31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

79

Top-5 brand share

58%

Top 20: 92%

Top-5 click share

27%

Top 20: 68%

Open market

39%

  • DEXI25%
  • Royalford20%
  • Zeeinx5%
  • Barnyard Designs4%
  • NICESIR4%
  • THMINS3%

Demand

Door Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Door Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door mat136K/yr
  • door mat for home entrance39K/yr
  • doormat20K/yr
  • welcome mat12K/yr
  • welcome mat for front door16K/yr
  • outdoor mat12K/yr
  • front door mat10K/yr
  • doormat outdoor entrance8K/yr
  • door mat outdoor8K/yr

Reviews and returns

What reviews say buyers love and hate about Door Mat

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “الجودة الشاملة”
32%of negative reviews mention “الجودة الشاملة”
3.3%of orders come back
“Poor quality”
A buyer, on “الجودة الشاملة”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Door Mat questions

Answered from the same tracked data.