Door Mat
Door Mat shows a sweet-spot price point ($49.23 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 15% of 213 Home niches · +6 vs the category median of 51
Is Door Mat profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Door Mat is a $257K/yr Amazon United Arab Emirates market (260K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.
Door Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.8% over the last 90 days and 2.0% of searches end in a purchase.
$257K
revenue / yr
Who owns the niche?
The top 5 brands hold 58% of demand, so 42% of the market is open.
42%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 59 products
Top Door Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Royalford Door Mat Kitchen Home Heavy Duty Non Slip Backing 45x75 CM
- Price
- $15.71
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 6y ago
DEXI Door Mat Inside Entrance 43 x 76 cm Ultra Thin Non Slip Rubber Backed Dirt Trapper Low Profile Welcome Doormat Absorbent Easy Clean Entrance Mats for Entryway Patio Beige
- Price
- $54.70
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 1y ago
Welcome Doormat Rainbow Floor Mat Semi Round Indoor Floor Mat Non Slip Absorbent Floor Mats for Bedroom Entryway Home Decor 45x90cm Sun
- Price
- $30.23
- Rating
- 4.2/5
- Reviews
- 424
- Age
- 4y ago
Royalford Welcome Door Mats RF12473 Non Slip Mats for Indoor and Outdoor Washable Floor Rugs Polyester Soft Mats Assorted Colors 38x58cm
- Price
- $7.31
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 2y ago
DEXI Front Door Mat Welcome Mats Heavy Duty Durable Low Profile Outside Doormat for Entryway Patio Garage High Traffic Areas 45 x 75 cm Black
- Price
- $54.00
- Rating
- 4.2/5
- Reviews
- 220
- Age
- 3y ago
Trending
90-day click momentum
Set of 2 Welcome Door Mats for Front Door Heavy Duty Non Slip Entrance Mat Indoor Outdoor Dust Trapping Door Mat with Premium Plain Door Mat for Patio & Entryway (Brown)
- Price
- $23.16
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago
THMINS Outdoor Doormat Washable Rug Quick Dry Soft Microfiber Durable Rubber Backing Absorbs Water and Moisture Door Mat for Entry (brown 75x45 CM)
- Price
- $48.81
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 3y ago
DEXI Front Door Mat Outside Entrance Heavy Duty Rubber Doormat Stain and Fade Resistant Low Profile Easy Clean Patio for Entryway 50 x 80 cm Grey
- Price
- $53.87
- Rating
- 4.7/5
- Reviews
- 157
- Age
- 1y ago
Royalford Welcome Door Mats RF12474 Non Slip Mats for Indoor and Outdoor Washable Floor Rugs Polyester Soft Mats Assorted Colors 60x40cm
- Price
- $6.79
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 2y ago
DEXI Door Mat for Home Entrance 48.5x75 cm Non Slip Rubber Heavy Duty Floor Mats with Drainage Dirt Trapper Waterproof Welcome Entrance Mat for Front Door Patio Entryway Brown
- Price
- $72.58
- Rating
- 4.5/5
- Reviews
- 1,080
- Age
- 11mo ago
Newest
by launch dateSet of 2 Welcome Door Mats for Front Door Heavy Duty Non Slip Entrance Mat Indoor Outdoor Dust Trapping Door Mat with Premium Plain Door Mat for Patio & Entryway (Brown)
- Price
- $23.16
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago
FAH Home Welcome Doormat Evil Eye Doormat Indoor Outdoor Durable Non Slip Rug Indoor Front Door Mat for Shoes
- Price
- $57.41
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 11mo ago
DEXI Door Mat for Home Entrance 48.5x75 cm Non Slip Rubber Heavy Duty Floor Mats with Drainage Dirt Trapper Waterproof Welcome Entrance Mat for Front Door Patio Entryway Brown
- Price
- $72.58
- Rating
- 4.5/5
- Reviews
- 1,080
- Age
- 11mo ago
DEXI Door Mat Inside Entrance 43 x 76 cm Ultra Thin Non Slip Rubber Backed Dirt Trapper Low Profile Welcome Doormat Absorbent Easy Clean Entrance Mats for Entryway Patio Beige
- Price
- $54.70
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 1y ago
DEXI Front Door Mat Outside Entrance Heavy Duty Rubber Doormat Stain and Fade Resistant Low Profile Easy Clean Patio for Entryway 50 x 80 cm Grey
- Price
- $53.87
- Rating
- 4.7/5
- Reviews
- 157
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
Brands
31 falling
Sellers
79
Top-5 brand share
58%
Top 20: 92%
Top-5 click share
27%
Top 20: 68%
Open market
39%
- DEXI25%
- Royalford20%
- Zeeinx5%
- Barnyard Designs4%
- NICESIR4%
- THMINS3%
Door Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.6×
Top Door Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- door mat136K/yr
- door mat for home entrance39K/yr
- doormat20K/yr
- welcome mat12K/yr
- welcome mat for front door16K/yr
- outdoor mat12K/yr
- front door mat10K/yr
- doormat outdoor entrance8K/yr
- door mat outdoor8K/yr
What reviews say buyers love and hate about Door Mat
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good quality”
“Worth the price”
“easy to clean”
“As per advert”
“its light weight though”
What buyers complain about
83% of reviews“Poor quality”
“its very small”
“Misleading title”
“Horrible flimsy material with the welcome sign”
“It's very thin”
Door Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
3.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Door Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
