- Flapen Score
- 48 / 100Ranks 141 of 213 Home niches · −3 vs the category median of 5148
- Market size
- $39K/yr38K searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 59%top-5 click share · 14 brands · 34 sellers
Flapen Score
Diya against its category
The dotted line is the Home average. Past it, Diya is stronger. Inside it, weaker.
Market
The Diya market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Diya 38K times last year and spent an estimated $39K. The top 5 brands take 68% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $39Ka year
- Top search term
- diya for puja14K searches a year
02 · Price
A sale here is worth $33.49.
Listings sell for $33.49 on average, from $6.39 to $75.31. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $33.49 that is $0 to $3K a year per listing.
- Average price
- $33.49inside the $15 to $100 sweet spot
- Price range
- $6.39–$75.31
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #53 within Home. It carries 414 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 88%
- Out of stock, average day
- 19.6%
- Average rank
- #53in Home
- Average rating
- 4.18 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 414per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Diya products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KTD Gopala Brass Kuber Diya 4.7cm Approx
- Price
- $7.86
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 4y ago

Shubhkart Premium Brass Puja Diya Lamp Handmade Indian Deepam/Deepak Ideal for Temple Pooja Room & Home Decor Glossy Finish Easy to Maintain Traditional Design Perfect Festive Gift Option
- Price
- $20.71
- Rating
- 4.1/5
- Reviews
- 985
- Age
- 9y ago

Heaven Decor Brass and Glass akhand deep Diya with Cover for Puja | Deepam Jyot Diya Oil Lamp | Pooja Articles and Pooja Items for Home Temple 4.8 inch
- Price
- $48.87
- Rating
- 4.1/5
- Reviews
- 647
- Age
- 2y ago

Exotic Veda Handcrafted PUJAN Clay Diya Set of 15 - Eco-Friendly Homemade Diya with Premium Cow Ghee Wick for Spiritual Rituals and Religious Ceremonies Meditation.
- Price
- $35.66
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 1y ago

GreenTree Brass Akhand diya
- Price
- $55.97
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 6y ago
Trending
90-day click momentum
TOTA Pure Ghee Diya for Puja 10pcs Handmade Mitti Diya | Ready to Use Unscented Small Clay Diya Ghee Batti for Diwali Puja and Festivals
- Price
- $13.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Esplanade Brass Aarti Diya with Wooden Handle Traditional Deepak for Pooja Temple Diwali Oil Lamp Navratri Diya Dhoop Dani (Swastik)
- Price
- $19.76
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago

KTD Gopala Brass Kuber Diya 4.7cm Approx
- Price
- $7.86
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 4y ago

Heaven Decor Brass and Glass akhand deep Diya with Cover for Puja | Deepam Jyot Diya Oil Lamp | Pooja Articles and Pooja Items for Home Temple 4.8 inch
- Price
- $48.87
- Rating
- 4.1/5
- Reviews
- 647
- Age
- 2y ago

Shubhkart Akhand Copper Crystal Diya Oil Glow Lamp puja Decorative Diya Accessories for Positive Atmosphere | Deepam-Pooja-Jyot | Home Decor |Diwali-Navratri Decoration Gifting
- Price
- $34.98
- Rating
- 4.1/5
- Reviews
- 985
- Age
- 9y ago
Newest
by launch date
TOTA Pure Ghee Diya for Puja 10pcs Handmade Mitti Diya | Ready to Use Unscented Small Clay Diya Ghee Batti for Diwali Puja and Festivals
- Price
- $13.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Esplanade Brass Aarti Diya with Wooden Handle Traditional Deepak for Pooja Temple Diwali Oil Lamp Navratri Diya Dhoop Dani (Swastik)
- Price
- $19.76
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago

Exotic Veda Handcrafted PUJAN Clay Diya Set of 15 - Eco-Friendly Homemade Diya with Premium Cow Ghee Wick for Spiritual Rituals and Religious Ceremonies Meditation.
- Price
- $35.66
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 1y ago

Albert Sign Deepak Pooja Hindu Diya|Terracotta Handmade Earthen Clay/Terracotta Decorative Diya pack of 10
- Price
- $21.92
- Rating
- 3.4/5
- Reviews
- 2
- Age
- 2y ago

Heaven Decor Brass and Glass akhand deep Diya with Cover for Puja | Deepam Jyot Diya Oil Lamp | Pooja Articles and Pooja Items for Home Temple 4.8 inch
- Price
- $48.87
- Rating
- 4.1/5
- Reviews
- 647
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
34
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
28%
- KTD Gopala32%
- Shubhkart14%
- Heaven Decor8%
- Exotic Veda8%
- GreenTree6%
- Bhimonee Decor4%
Demand
Diya search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 28.9× · 10 of 12 months tracked
Search terms
Top Diya search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- diya for puja14K/yr
- diya17K/yr
- diwali diya7K/yr
Reviews and returns
What reviews say buyers love and hate about Diya
We read the reviews and the return reasons for every product selling here.
“Leakage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diya questions
Answered from the same tracked data.









