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Diya

Fail

Shoppers spend only $39K a year here, so Diya is a Fail.

Flapen Score
48
48 / 100
Ranks 141 of 213 Home niches · −3 vs the category median of 51
Market size
$39K/yr38K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
59%top-5 click share · 14 brands · 34 sellers

Flapen Score

Diya against its category

The dotted line is the Home average. Past it, Diya is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diya market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Diya 38K times last year and spent an estimated $39K. The top 5 brands take 68% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
3.1%
Market size, estimated
$39Ka year
Top search term
diya for puja14K searches a year

02 · Price

A sale here is worth $33.49.

Listings sell for $33.49 on average, from $6.39 to $75.31. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $33.49 that is $0 to $3K a year per listing.

Average price
$33.49inside the $15 to $100 sweet spot
Price range
$6.39–$75.31
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #53 within Home. It carries 414 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
88%
Out of stock, average day
19.6%
Average rank
#53in Home
Average rating
4.18 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
414per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Diya products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

34

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

28%

  • KTD Gopala32%
  • Shubhkart14%
  • Heaven Decor8%
  • Exotic Veda8%
  • GreenTree6%
  • Bhimonee Decor4%

Demand

Diya search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Oct · busiest ÷ quietest = 28.9× · 10 of 12 months tracked

Search terms

Top Diya search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diya for puja14K/yr
  • diya17K/yr
  • diwali diya7K/yr

Reviews and returns

What reviews say buyers love and hate about Diya

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “سهولة التنظيف”
100%of negative reviews mention “مانع للتسرب”
4.1%of orders come back
“Leakage”
A buyer, on “مانع للتسرب”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Diya questions

Answered from the same tracked data.