Diya
a small market ($39K/yr) — Diya doesn't clear our bar today.
Flapen Score
Ranks 141 of 213 Home niches · −3 vs the category median of 51
Is Diya profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Diya is a $39K/yr Amazon United Arab Emirates market (38K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 48/100.
Diya: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +7.3% over the last 90 days and 3.1% of searches end in a purchase.
$39K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 16 products
Top Diya products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
KTD Gopala Brass Kuber Diya 4.7cm Approx
- Price
- $7.86
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 4y ago
Shubhkart Premium Brass Puja Diya Lamp Handmade Indian Deepam/Deepak Ideal for Temple Pooja Room & Home Decor Glossy Finish Easy to Maintain Traditional Design Perfect Festive Gift Option
- Price
- $20.71
- Rating
- 4.1/5
- Reviews
- 985
- Age
- 9y ago
Heaven Decor Brass and Glass akhand deep Diya with Cover for Puja | Deepam Jyot Diya Oil Lamp | Pooja Articles and Pooja Items for Home Temple 4.8 inch
- Price
- $48.87
- Rating
- 4.1/5
- Reviews
- 647
- Age
- 2y ago
Exotic Veda Handcrafted PUJAN Clay Diya Set of 15 - Eco-Friendly Homemade Diya with Premium Cow Ghee Wick for Spiritual Rituals and Religious Ceremonies Meditation.
- Price
- $35.66
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 1y ago
GreenTree Brass Akhand diya
- Price
- $55.97
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 6y ago
Trending
90-day click momentum
TOTA Pure Ghee Diya for Puja 10pcs Handmade Mitti Diya | Ready to Use Unscented Small Clay Diya Ghee Batti for Diwali Puja and Festivals
- Price
- $13.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Esplanade Brass Aarti Diya with Wooden Handle Traditional Deepak for Pooja Temple Diwali Oil Lamp Navratri Diya Dhoop Dani (Swastik)
- Price
- $19.76
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago
KTD Gopala Brass Kuber Diya 4.7cm Approx
- Price
- $7.86
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 4y ago
Heaven Decor Brass and Glass akhand deep Diya with Cover for Puja | Deepam Jyot Diya Oil Lamp | Pooja Articles and Pooja Items for Home Temple 4.8 inch
- Price
- $48.87
- Rating
- 4.1/5
- Reviews
- 647
- Age
- 2y ago
Shubhkart Akhand Copper Crystal Diya Oil Glow Lamp puja Decorative Diya Accessories for Positive Atmosphere | Deepam-Pooja-Jyot | Home Decor |Diwali-Navratri Decoration Gifting
- Price
- $34.98
- Rating
- 4.1/5
- Reviews
- 985
- Age
- 9y ago
Newest
by launch dateTOTA Pure Ghee Diya for Puja 10pcs Handmade Mitti Diya | Ready to Use Unscented Small Clay Diya Ghee Batti for Diwali Puja and Festivals
- Price
- $13.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Esplanade Brass Aarti Diya with Wooden Handle Traditional Deepak for Pooja Temple Diwali Oil Lamp Navratri Diya Dhoop Dani (Swastik)
- Price
- $19.76
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago
Exotic Veda Handcrafted PUJAN Clay Diya Set of 15 - Eco-Friendly Homemade Diya with Premium Cow Ghee Wick for Spiritual Rituals and Religious Ceremonies Meditation.
- Price
- $35.66
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 1y ago
Albert Sign Deepak Pooja Hindu Diya|Terracotta Handmade Earthen Clay/Terracotta Decorative Diya pack of 10
- Price
- $21.92
- Rating
- 3.4/5
- Reviews
- 2
- Age
- 2y ago
Heaven Decor Brass and Glass akhand deep Diya with Cover for Puja | Deepam Jyot Diya Oil Lamp | Pooja Articles and Pooja Items for Home Temple 4.8 inch
- Price
- $48.87
- Rating
- 4.1/5
- Reviews
- 647
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
34
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
28%
- KTD Gopala32%
- Shubhkart14%
- Heaven Decor8%
- Exotic Veda8%
- GreenTree6%
- Bhimonee Decor4%
Diya demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Diya search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- diya for puja14K/yr
- diya17K/yr
- diwali diya7K/yr
What reviews say buyers love and hate about Diya
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Easy to wash”
“Good product”
What buyers complain about
100% of reviews“Leakage”
Diya return rate & reasons
Why buyers send it back, as a share of all return requests.
4.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Diya questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
