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Diwali Decorations for Home

Fail

The top 5 products take 100% of clicks, so Diwali Decorations for Home is a Fail.

Flapen Score
40
40 / 100
Ranks 196 of 213 Home niches · −11 vs the category median of 51
Market size
$160K/yr168K searches / yr
90-day growth
+70.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 21 sellers

Flapen Score

Diwali Decorations for Home against its category

The dotted line is the Home average. Past it, Diwali Decorations for Home is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diwali Decorations for Home market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Diwali Decorations for Home 168K times last year and spent an estimated $160K. All 2 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +70.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
+70.3%
Conversion, latest week
1.8%
Market size, estimated
$160Ka year
Top search term
diwali decorations items86K searches a year

02 · Price

A sale here is worth $51.45.

Listings sell for $51.45 on average, from $36.83 to $66.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $51.45 that is $0 to $5K a year per listing.

Average price
$51.45inside the $15 to $100 sweet spot
Price range
$36.83–$66.07
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.2% of listings are out of stock. The average listing ranks #12 within Home. It carries 3,430 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
30.2%
Average rank
#12in Home
Average rating
4.25 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,430per listing
Listings tracked
2

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Diwali Decorations for Home products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Divyakosh59%
  • Webelkart41%

Demand

Diwali Decorations for Home search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25Spike '26Prime Day '26OctNovDecJanFebAprMayJunJul

Peak months: Oct · busiest ÷ quietest = 699.7× · 9 of 12 months tracked

Search terms

Top Diwali Decorations for Home search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diwali decorations items86K/yr
  • diwali22K/yr
  • diwali decor11K/yr
  • diwali decorations49K/yr

FAQ

Common Diwali Decorations for Home questions

Answered from the same tracked data.