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Carpet

Fail

Buyers convert on only 0.4% of searches, so Carpet is a Fail.

Flapen Score
49
49 / 100
Ranks 128 of 213 Home niches · −2 vs the category median of 51
Market size
$438K/yr769K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
21%top-5 click share · 29 brands · 71 sellers

Flapen Score

Carpet against its category

The dotted line is the Home average. Past it, Carpet is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carpet market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Carpet 769K times last year and spent an estimated $438K. The top 5 brands take 62% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 769K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $438K a year.

Searches, last 12 months
769K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
0.4%
Market size, estimated
$438Ka year
Peak month
November1.5× the quietest month
Top search term
carpet229K searches a year

02 · Price

A sale here is worth $135.66.

Listings sell for $135.66 on average, from $33.80 to $543.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $135.66 that is $0 to $14K a year per listing.

Average price
$135.66above the $15 to $100 sweet spot
Price range
$33.80–$543.55
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
9.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #55 within Home. It carries 1,191 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
14.9%
Average rank
#55in Home
Average rating
4.18 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,191per listing
Listings tracked
75

04 · Newcomers

Amazon counts 6 of last year's 33 launches as successful.

33 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
6Amazon's first-year sales bar
Average brand age
36 months

Products

Top Carpet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

$0$13K$26K$39K$53K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

71

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

21%

Top 20: 52%

Open market

34%

  • PureCozy24%
  • Calore12%
  • ASIinnsy10%
  • SKY-TOUCH9%
  • EDIMENS8%
  • AUTOYSUR4%

Demand

Carpet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '24Holiday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Carpet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carpet229K/yr
  • carpet living room127K/yr
  • rug100K/yr
  • rugs for living room61K/yr
  • سجادة غرفة معيشة46K/yr
  • rugs28K/yr
  • سجاد23K/yr
  • rugs for bedroom23K/yr
  • carpet 200x300cm14K/yr
  • carpet bedroom25K/yr

Reviews and returns

What reviews say buyers love and hate about Carpet

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “الجودة الشاملة”
27%of negative reviews mention “لون”
9.2%of orders come back
“not very beige”
A buyer, on “لون”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Carpet questions

Answered from the same tracked data.