- Flapen Score
- 49 / 100Ranks 128 of 213 Home niches · −2 vs the category median of 5149
- Market size
- $488K/yr541K searches / yr
- 90-day growth
- -15.9%search demand this quarter
- Competition
- 38%top-5 click share · 26 brands · 84 sellers
Flapen Score
Blanket against its category
The dotted line is the Home average. Past it, Blanket is stronger. Inside it, weaker.
Market
The Blanket market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Blanket 541K times last year and spent an estimated $488K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 541K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $488K a year.
- Searches, last 12 months
- 541K
- Growth, 90 days vs prior 90
- -15.9%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $488Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- blanket216K searches a year
02 · Price
A sale here is worth $58.25.
Listings sell for $58.25 on average, from $22.45 to $211.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $58.25 that is $6K to $15K a year per listing.
- Average price
- $58.25inside the $15 to $100 sweet spot
- Price range
- $22.45–$211.60
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$15K
- Returns
- 3.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #52 within Home. It carries 7,648 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 98%
- Out of stock, average day
- 8.6%
- Average rank
- #52in Home
- Average rating
- 4.37 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 7,648per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GKXLH Luxury Plush Throw Blanket - Super Soft Cozy Fuzzy Blanket Faux Fur Blanket Lightweight Blankets Warm Bed Throws for Couch Bed Sofa (W100 x L160CM White)
- Price
- $61.05
- Rating
- 4.5/5
- Reviews
- 727
- Age
- 2y ago

SKY-TOUCH Twin 150 * 200cm Fleece Blanket : 270GSM Super Soft Lightweight Bed Blanket Plush Fuzzy Cozy Luxury Microfiber Throw Blanket for Home Office Dorm Bed Sofa Chair Couch Travel Camping (Grey)
- Price
- $28.65
- Rating
- 4.4/5
- Reviews
- 281
- Age
- 2y ago

Exclusivo Mezcla Fleece Throw Blanket for Couch Super Soft and Warm Lightweight Checkered Pattern Blankets for All Seasons 50x60 Inches Ivory
- Price
- $30.97
- Rating
- 4.6/5
- Reviews
- 2,374
- Age
- 2y ago

Fabienne Jacquard Sherpa Blanket Single Size Faux Fur Bed Blanket Reversible 160x220cm Flannel Fleece Lamb Blanket - Warm and Plush Throw Blanket for Bed Sofa Travel Couch (Light Coffee)
- Price
- $51.16
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago

inhand Knitted Throw Blankets for Couch and Bed Soft Cozy Knit Blanket with Tassel Off White Lightweight Decorative Blankets and Throws Farmhouse Warm Woven Blanket for Men and Women 50x60
- Price
- $43.00
- Rating
- 4.4/5
- Reviews
- 3,100
- Age
- 2y ago
Trending
90-day click momentum
Exclusivo Mezcla Queen Size Flannel Fleece Blanket Super Soft Striped Jacquard Bed Blanket Lightweight Fuzzy Cozy for All Seasons 90x90 Inches Ivory
- Price
- $49.22
- Rating
- 4.4/5
- Reviews
- 4,437
- Age
- 2y ago

Exclusivo Mezcla Twin Size Flannel Fleece Blanket Super Soft Striped Jacquard Bed Blanket Lightweight Fuzzy Cozy for All Seasons 60x80 Inches Navy Blue
- Price
- $36.74
- Rating
- 4.4/5
- Reviews
- 4,437
- Age
- 2y ago

Exclusivo Mezcla Fleece Throw Blanket for Couch Super Soft and Warm Lightweight Checkered Pattern Blankets for All Seasons 50x60 Inches Ivory
- Price
- $30.97
- Rating
- 4.6/5
- Reviews
- 2,374
- Age
- 2y ago

Exclusivo Mezcla Extra Large Fleece Throw Blanket for Couch Sofa 300GSM Super Soft and Warm Blankets Camel Throw All Season Use Cozy Plush Lightweight 50x70 Inches
- Price
- $32.39
- Rating
- 4.6/5
- Reviews
- 63,108
- Age
- 7y ago

Exclusivo Mezcla Fleece Throw Blanket for Couch Super Soft Striped Jacquard Bed Blanket Lightweight Fuzzy Cozy for All Seasons 50x60 Inches Dark Grey
- Price
- $31.61
- Rating
- 4.4/5
- Reviews
- 4,437
- Age
- 2y ago
Newest
by launch date
Fabienne Jacquard Sherpa Blanket King Size Faux Fur Bed Blanket 220x240cm Reversible Shaggy Weft Knitted Blanket - Warm and Plush Throw Blanket for Bed Sofa Travel Couch (Light Coffee)
- Price
- $68.85
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 1y ago

Fabienne Jacquard Sherpa Blanket Single Size Faux Fur Bed Blanket Reversible 160x220cm Flannel Fleece Lamb Blanket - Warm and Plush Throw Blanket for Bed Sofa Travel Couch (Light Coffee)
- Price
- $51.16
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago

Exclusivo Mezcla Fleece Throw Blanket for Couch Super Soft and Warm Lightweight Checkered Pattern Blankets for All Seasons 50x60 Inches Ivory
- Price
- $30.97
- Rating
- 4.6/5
- Reviews
- 2,374
- Age
- 2y ago

Exclusivo Mezcla Twin Size Flannel Fleece Blanket Super Soft Striped Jacquard Bed Blanket Lightweight Fuzzy Cozy for All Seasons 60x80 Inches Navy Blue
- Price
- $36.74
- Rating
- 4.4/5
- Reviews
- 4,437
- Age
- 2y ago

Exclusivo Mezcla Queen Size Flannel Fleece Blanket Super Soft Striped Jacquard Bed Blanket Lightweight Fuzzy Cozy for All Seasons 90x90 Inches Ivory
- Price
- $49.22
- Rating
- 4.4/5
- Reviews
- 4,437
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
84
Top-5 brand share
72%
Top 20: 96%
Top-5 click share
38%
Top 20: 68%
Open market
22%
- Exclusivo Mezcla30%
- GKXLH13%
- SKY-TOUCH12%
- Fabienne10%
- Hotel Linen Klub7%
- Whale Flotilla6%
Demand
Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blanket216K/yr
- blanket king size63K/yr
- throw blanket40K/yr
- blanket single size36K/yr
- fleece blanket22K/yr
- blanket double size17K/yr
- throw blanket for sofa17K/yr
- blanket queen size21K/yr
- بطانية15K/yr
- throw22K/yr
Reviews and returns
What reviews say buyers love and hate about Blanket
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blanket questions
Answered from the same tracked data.









