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Blanket

Fail

Demand is soft, at -15.9% this quarter, so Blanket is a Fail.

Flapen Score
49
49 / 100
Ranks 128 of 213 Home niches · −2 vs the category median of 51
Market size
$488K/yr541K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
38%top-5 click share · 26 brands · 84 sellers

Flapen Score

Blanket against its category

The dotted line is the Home average. Past it, Blanket is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blanket market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Blanket 541K times last year and spent an estimated $488K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 541K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $488K a year.

Searches, last 12 months
541K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
1.6%
Market size, estimated
$488Ka year
Peak month
December2.2× the quietest month
Top search term
blanket216K searches a year

02 · Price

A sale here is worth $58.25.

Listings sell for $58.25 on average, from $22.45 to $211.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $58.25 that is $6K to $15K a year per listing.

Average price
$58.25inside the $15 to $100 sweet spot
Price range
$22.45–$211.60
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
3.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #52 within Home. It carries 7,648 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
98%
Out of stock, average day
8.6%
Average rank
#52in Home
Average rating
4.37 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
7,648per listing
Listings tracked
56

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$20K$39K$59K$78K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

84

Top-5 brand share

72%

Top 20: 96%

Top-5 click share

38%

Top 20: 68%

Open market

22%

  • Exclusivo Mezcla30%
  • GKXLH13%
  • SKY-TOUCH12%
  • Fabienne10%
  • Hotel Linen Klub7%
  • Whale Flotilla6%

Demand

Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blanket216K/yr
  • blanket king size63K/yr
  • throw blanket40K/yr
  • blanket single size36K/yr
  • fleece blanket22K/yr
  • blanket double size17K/yr
  • throw blanket for sofa17K/yr
  • blanket queen size21K/yr
  • بطانية15K/yr
  • throw22K/yr

Reviews and returns

What reviews say buyers love and hate about Blanket

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “ملمس ناعم”
25%of negative reviews mention “الجودة الشاملة”
3.2%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Blanket questions

Answered from the same tracked data.