Blanket
soft demand (-15.9% this quarter) — Blanket doesn't clear our bar today.
Flapen Score
Ranks 128 of 213 Home niches · −2 vs the category median of 51
Is Blanket profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Blanket is a $488K/yr Amazon United Arab Emirates market (541K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 49/100.
Blanket: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.9% over the last 90 days and 1.6% of searches end in a purchase.
$488K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 56 products
Top Blanket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
GKXLH Luxury Plush Throw Blanket - Super Soft Cozy Fuzzy Blanket Faux Fur Blanket Lightweight Blankets Warm Bed Throws for Couch Bed Sofa (W100 x L160CM White)
- Price
- $61.05
- Rating
- 4.5/5
- Reviews
- 727
- Age
- 2y ago
SKY-TOUCH Twin 150 * 200cm Fleece Blanket : 270GSM Super Soft Lightweight Bed Blanket Plush Fuzzy Cozy Luxury Microfiber Throw Blanket for Home Office Dorm Bed Sofa Chair Couch Travel Camping (Grey)
- Price
- $28.65
- Rating
- 4.4/5
- Reviews
- 281
- Age
- 2y ago
Exclusivo Mezcla Fleece Throw Blanket for Couch Super Soft and Warm Lightweight Checkered Pattern Blankets for All Seasons 50x60 Inches Ivory
- Price
- $30.97
- Rating
- 4.6/5
- Reviews
- 2,374
- Age
- 2y ago
Fabienne Jacquard Sherpa Blanket Single Size Faux Fur Bed Blanket Reversible 160x220cm Flannel Fleece Lamb Blanket - Warm and Plush Throw Blanket for Bed Sofa Travel Couch (Light Coffee)
- Price
- $51.16
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago
inhand Knitted Throw Blankets for Couch and Bed Soft Cozy Knit Blanket with Tassel Off White Lightweight Decorative Blankets and Throws Farmhouse Warm Woven Blanket for Men and Women 50x60
- Price
- $43.00
- Rating
- 4.4/5
- Reviews
- 3,100
- Age
- 2y ago
Trending
90-day click momentum
Exclusivo Mezcla Queen Size Flannel Fleece Blanket Super Soft Striped Jacquard Bed Blanket Lightweight Fuzzy Cozy for All Seasons 90x90 Inches Ivory
- Price
- $49.22
- Rating
- 4.4/5
- Reviews
- 4,437
- Age
- 2y ago
Exclusivo Mezcla Twin Size Flannel Fleece Blanket Super Soft Striped Jacquard Bed Blanket Lightweight Fuzzy Cozy for All Seasons 60x80 Inches Navy Blue
- Price
- $36.74
- Rating
- 4.4/5
- Reviews
- 4,437
- Age
- 2y ago
Exclusivo Mezcla Fleece Throw Blanket for Couch Super Soft and Warm Lightweight Checkered Pattern Blankets for All Seasons 50x60 Inches Ivory
- Price
- $30.97
- Rating
- 4.6/5
- Reviews
- 2,374
- Age
- 2y ago
Exclusivo Mezcla Extra Large Fleece Throw Blanket for Couch Sofa 300GSM Super Soft and Warm Blankets Camel Throw All Season Use Cozy Plush Lightweight 50x70 Inches
- Price
- $32.39
- Rating
- 4.6/5
- Reviews
- 63,108
- Age
- 7y ago
Exclusivo Mezcla Fleece Throw Blanket for Couch Super Soft Striped Jacquard Bed Blanket Lightweight Fuzzy Cozy for All Seasons 50x60 Inches Dark Grey
- Price
- $31.61
- Rating
- 4.4/5
- Reviews
- 4,437
- Age
- 2y ago
Newest
by launch dateFabienne Jacquard Sherpa Blanket King Size Faux Fur Bed Blanket 220x240cm Reversible Shaggy Weft Knitted Blanket - Warm and Plush Throw Blanket for Bed Sofa Travel Couch (Light Coffee)
- Price
- $68.85
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 1y ago
Fabienne Jacquard Sherpa Blanket Single Size Faux Fur Bed Blanket Reversible 160x220cm Flannel Fleece Lamb Blanket - Warm and Plush Throw Blanket for Bed Sofa Travel Couch (Light Coffee)
- Price
- $51.16
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago
Exclusivo Mezcla Fleece Throw Blanket for Couch Super Soft and Warm Lightweight Checkered Pattern Blankets for All Seasons 50x60 Inches Ivory
- Price
- $30.97
- Rating
- 4.6/5
- Reviews
- 2,374
- Age
- 2y ago
Exclusivo Mezcla Twin Size Flannel Fleece Blanket Super Soft Striped Jacquard Bed Blanket Lightweight Fuzzy Cozy for All Seasons 60x80 Inches Navy Blue
- Price
- $36.74
- Rating
- 4.4/5
- Reviews
- 4,437
- Age
- 2y ago
Exclusivo Mezcla Queen Size Flannel Fleece Blanket Super Soft Striped Jacquard Bed Blanket Lightweight Fuzzy Cozy for All Seasons 90x90 Inches Ivory
- Price
- $49.22
- Rating
- 4.4/5
- Reviews
- 4,437
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
26 falling
Sellers
84
Top-5 brand share
72%
Top 20: 96%
Top-5 click share
38%
Top 20: 68%
Open market
22%
- Exclusivo Mezcla30%
- GKXLH13%
- SKY-TOUCH12%
- Fabienne10%
- Hotel Linen Klub7%
- Whale Flotilla6%
Blanket demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×
Top Blanket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blanket216K/yr
- blanket king size63K/yr
- throw blanket40K/yr
- blanket single size36K/yr
- fleece blanket22K/yr
- blanket double size17K/yr
- throw blanket for sofa17K/yr
- blanket queen size21K/yr
- بطانية15K/yr
- throw22K/yr
What reviews say buyers love and hate about Blanket
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Very soft”
“Good product”
“Cozy”
“The color is gorgeous and feels soft”
“Lightweight”
What buyers complain about
89% of reviews“Bad quality”
“Price of money”
“Its very thin”
“Nothing like the photo”
“not warm at all”
Blanket return rate & reasons
Why buyers send it back, as a share of all return requests.
3.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blanket questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
