Kitchen Towels
MaybeReturns run at only 0.2% of orders. But demand is soft, at -7.7% this quarter, so Kitchen Towels is a Maybe.
- Flapen Score
- 64 / 100Top 8% of 371 Health niches · +13 vs the category median of 5164
- Market size
- $3.0M/yr933K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 61%top-5 click share · 14 brands · 72 sellers
Flapen Score
Kitchen Towels against its category
The dotted line is the Health average. Past it, Kitchen Towels is stronger. Inside it, weaker.
Market
The Kitchen Towels market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Kitchen Towels 933K times last year and spent an estimated $3.0M. The top 5 brands take 88% of clicks. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
16.7% of searches ended in a purchase last week.
Shoppers searched for this 933K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.
- Searches, last 12 months
- 933K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 16.7%
- Market size, estimated
- $3.0Ma year
- Top search term
- kitchen roll301K searches a year
02 · Price
A sale here is worth $19.08.
Listings sell for $19.08 on average, from $6.33 to $55.18. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $19.08 that is $191K to $238K a year per listing.
- Average price
- $19.08inside the $15 to $100 sweet spot
- Price range
- $6.33–$55.18
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $191K–$238K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Home Care & Cleaning. It carries 1,307 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #67in Home Care & Cleaning
- Average rating
- 4.32 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,307per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Kitchen Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fine Kitchen Super Towel Pro 12 Rolls 60 Sheets x 3 Ply Paper Tissue
- Price
- $22.75
- Rating
- 4.7/5
- Reviews
- 3,442
- Age
- 5y ago

Fine Kitchen Super Towel Pro 6 Rolls 60 Sheets x 3 Ply Paper Tissue. Packaging may vary
- Price
- $12.39
- Rating
- 4.7/5
- Reviews
- 3,442
- Age
- 5y ago

Fine Kitchen Super Towel Pro 8 Rolls 60 Sheets x 3 Ply Paper Tissue
- Price
- $18.76
- Rating
- 4.7/5
- Reviews
- 3,442
- Age
- 5y ago

Scott Multi Purpose Kitchen Tissue Paper Towel Value Pack 2 PLY 60 Sheets x3 Rolls +1 Roll Free
- Price
- $12.07
- Rating
- 4.5/5
- Reviews
- 292
- Age
- 6y ago

Kleenex Multi Purpose Kitchen Tissue Paper Towel 2 PLY 8 Rolls x 40 Sheets Absorbent Towels for all Surfaces
- Price
- $16.94
- Rating
- 4.2/5
- Reviews
- 993
- Age
- 7y ago
Trending
90-day click momentum
Brandsfinity Maxi Roll - 600 sheets 500g x 2 Ply Highly Absorbent Multi Purpose Kitchen Tissue Paper Towel for all Surfaces
- Price
- $6.95
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 1y ago

Kleenex Calorie Absorb Kitchen Tissue Paper Towel 3 PLY 8 Rolls x 50 Sheets Food-Grade Strong Absorbent Kitchen Tissue
- Price
- $29.63
- Rating
- 4.6/5
- Reviews
- 494
- Age
- 6y ago

Freshia Premium Quality Jumbo Maxi Roll 2-Ply 600 Gram 1000 Count Tissue Kitchen towel Strong & Premium Quality Diamond Embossed
- Price
- $6.33
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 1y ago

Fine Kitchen Super Towel Pro 12 Rolls 60 Sheets x 3 Ply Paper Tissue
- Price
- $22.75
- Rating
- 4.7/5
- Reviews
- 3,442
- Age
- 5y ago

Scott Towels 2 Rolls
- Price
- $6.94
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 7y ago
Newest
by launch date
Brandsfinity Maxi Roll - 600 sheets 500g x 2 Ply Highly Absorbent Multi Purpose Kitchen Tissue Paper Towel for all Surfaces
- Price
- $6.95
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 1y ago

Freshia Premium Quality Jumbo Maxi Roll 2-Ply 600 Gram 1000 Count Tissue Kitchen towel Strong & Premium Quality Diamond Embossed
- Price
- $6.33
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 1y ago

Salwa Maxi Roll Twin Pack of 2 1000+ Sheets 2-Ply Tissue Kitchen towel Strong & Premium Quality Sterilized Embossed 600 Meter 2 Roll مناديل ماكسي رول
- Price
- $10.72
- Rating
- 4.2/5
- Reviews
- 130
- Age
- 1y ago

MOMENT 10 Pack Microfiber Cleaning Cloth Reusable and Washable Rags Kitchen Household Cleaning Towels for Dishes Glass Counters - Multi-Color (30 x 30cm)
- Price
- $12.32
- Rating
- 3.9/5
- Reviews
- 82
- Age
- 1y ago

Brandsfinity Maxi Roll Pack of 6 Rolls 3600 sheets 500g x 2 Ply Highly Absorbent Multi Purpose Kitchen Tissue Paper Towel for all Surfaces
- Price
- $36.22
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
72
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
61%
Top 20: 95%
Open market
9%
- Fine62%
- Kleenex10%
- Scott7%
- BRANDSFINITY6%
- Salwa3%
- Nice Touch3%
- Open — no brand owns it (8 brands, 9%)
Demand
Kitchen Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun, Jul, Oct, Nov, Dec · busiest ÷ quietest = 39.3× · 11 of 12 months tracked
Search terms
Top Kitchen Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitchen roll301K/yr
- kitchen towel205K/yr
- paper towels132K/yr
- kitchen tissue roll64K/yr
- مناديل مطبخ32K/yr
- kitchen tissue24K/yr
- paper towel33K/yr
- kitchen towels25K/yr
- fine kitchen towel20K/yr
- tissue roll kitchen11K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Towels
We read the reviews and the return reasons for every product selling here.
“Awful quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Towels questions
Answered from the same tracked data.









