Kitchen Roll
MaybeReturns run at only 0.2% of orders. But the top 5 brands take 92% of clicks, so Kitchen Roll is a Maybe.
- Flapen Score
- 63 / 100Top 10% of 371 Health niches · +12 vs the category median of 5163
- Market size
- $2.6M/yr902K searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 63%top-5 click share · 10 brands · 45 sellers
Flapen Score
Kitchen Roll against its category
The dotted line is the Health average. Past it, Kitchen Roll is stronger. Inside it, weaker.
Market
The Kitchen Roll market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Kitchen Roll 902K times last year and spent an estimated $2.6M. The top 5 brands take 92% of clicks. Demand peaks in Nov. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
16.8% of searches ended in a purchase last week.
Shoppers searched for this 902K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.
- Searches, last 12 months
- 902K
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 16.8%
- Market size, estimated
- $2.6Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- kitchen roll301K searches a year
02 · Price
A sale here is worth $16.83.
Listings sell for $16.83 on average, from $6.33 to $38.45. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $16.83 that is $168K to $210K a year per listing.
- Average price
- $16.83inside the $15 to $100 sweet spot
- Price range
- $6.33–$38.45
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $168K–$210K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Home Care & Cleaning. It carries 984 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #68in Home Care & Cleaning
- Average rating
- 4.33 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 984per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Kitchen Roll products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fine Kitchen Super Towel Pro 12 Rolls 60 Sheets x 3 Ply Paper Tissue
- Price
- $22.75
- Rating
- 4.7/5
- Reviews
- 3,442
- Age
- 5y ago

Fine Kitchen Super Towel Pro 6 Rolls 60 Sheets x 3 Ply Paper Tissue. Packaging may vary
- Price
- $12.39
- Rating
- 4.7/5
- Reviews
- 3,442
- Age
- 5y ago

Fine Kitchen Super Towel Pro 8 Rolls 60 Sheets x 3 Ply Paper Tissue
- Price
- $18.76
- Rating
- 4.7/5
- Reviews
- 3,442
- Age
- 5y ago

Scott Multi Purpose Kitchen Tissue Paper Towel Value Pack 2 PLY 60 Sheets x3 Rolls +1 Roll Free
- Price
- $12.07
- Rating
- 4.5/5
- Reviews
- 292
- Age
- 6y ago

Kleenex Multi Purpose Kitchen Tissue Paper Towel 2 PLY 8 Rolls x 40 Sheets Absorbent Towels for all Surfaces
- Price
- $16.94
- Rating
- 4.2/5
- Reviews
- 993
- Age
- 7y ago
Trending
90-day click momentum![ECO SOUL [2 Ply 120 Pulls] Tree-Free Kitchen Paper Towel Pack of 2 (60 Pulls Per Pack) Soft & Highly Absorbent Eco Friendly Natural Biodegradable Everyday Kitchen Paper Towel](https://m.media-amazon.com/images/I/41cuoNWsarL.jpg)
ECO SOUL [2 Ply 120 Pulls] Tree-Free Kitchen Paper Towel Pack of 2 (60 Pulls Per Pack) Soft & Highly Absorbent Eco Friendly Natural Biodegradable Everyday Kitchen Paper Towel
- Price
- $7.98
- Rating
- 3.3/5
- Reviews
- 15
- Age
- 2y ago

Brandsfinity Maxi Roll - 600 sheets 500g x 2 Ply Highly Absorbent Multi Purpose Kitchen Tissue Paper Towel for all Surfaces
- Price
- $6.95
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 1y ago

Kleenex Calorie Absorb Kitchen Tissue Paper Towel 3 PLY 8 Rolls x 50 Sheets Food-Grade Strong Absorbent Kitchen Tissue
- Price
- $29.63
- Rating
- 4.6/5
- Reviews
- 494
- Age
- 6y ago

Freshia Premium Quality Jumbo Maxi Roll 2-Ply 600 Gram 1000 Count Tissue Kitchen towel Strong & Premium Quality Diamond Embossed
- Price
- $6.33
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 1y ago

Fine Kitchen Super Towel Pro 12 Rolls 60 Sheets x 3 Ply Paper Tissue
- Price
- $22.75
- Rating
- 4.7/5
- Reviews
- 3,442
- Age
- 5y ago
Newest
by launch date
Brandsfinity Maxi Roll - 600 sheets 500g x 2 Ply Highly Absorbent Multi Purpose Kitchen Tissue Paper Towel for all Surfaces
- Price
- $6.95
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 1y ago

Freshia Premium Quality Jumbo Maxi Roll 2-Ply 600 Gram 1000 Count Tissue Kitchen towel Strong & Premium Quality Diamond Embossed
- Price
- $6.33
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 1y ago

Salwa Maxi Roll Twin Pack of 2 1000+ Sheets 2-Ply Tissue Kitchen towel Strong & Premium Quality Sterilized Embossed 600 Meter 2 Roll مناديل ماكسي رول
- Price
- $10.72
- Rating
- 4.2/5
- Reviews
- 130
- Age
- 1y ago
![ECO SOUL [2 Ply 120 Pulls] Tree-Free Kitchen Paper Towel Pack of 2 (60 Pulls Per Pack) Soft & Highly Absorbent Eco Friendly Natural Biodegradable Everyday Kitchen Paper Towel](https://m.media-amazon.com/images/I/41cuoNWsarL.jpg)
ECO SOUL [2 Ply 120 Pulls] Tree-Free Kitchen Paper Towel Pack of 2 (60 Pulls Per Pack) Soft & Highly Absorbent Eco Friendly Natural Biodegradable Everyday Kitchen Paper Towel
- Price
- $7.98
- Rating
- 3.3/5
- Reviews
- 15
- Age
- 2y ago

Brandsfinity Maxi Roll Pack of 6 Rolls 3600 sheets 500g x 2 Ply Highly Absorbent Multi Purpose Kitchen Tissue Paper Towel for all Surfaces
- Price
- $36.22
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
45
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
5%
- Fine65%
- Kleenex11%
- Scott7%
- BRANDSFINITY6%
- Salwa4%
- Nice Touch3%
- Open — no brand owns it (4 brands, 5%)
Demand
Kitchen Roll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Kitchen Roll search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitchen roll301K/yr
- kitchen towel205K/yr
- paper towels132K/yr
- kitchen tissue roll64K/yr
- مناديل مطبخ32K/yr
- kitchen tissue24K/yr
- paper towel33K/yr
- fine kitchen towel20K/yr
- tissue roll kitchen11K/yr
- kitchen paper towel16K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Roll
We read the reviews and the return reasons for every product selling here.
“Way too thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Roll questions
Answered from the same tracked data.









