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Kitchen Roll

Maybe

Returns run at only 0.2% of orders. But the top 5 brands take 92% of clicks, so Kitchen Roll is a Maybe.

Flapen Score
63
63 / 100
Top 10% of 371 Health niches · +12 vs the category median of 51
Market size
$2.6M/yr902K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
63%top-5 click share · 10 brands · 45 sellers

Flapen Score

Kitchen Roll against its category

The dotted line is the Health average. Past it, Kitchen Roll is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Roll market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Kitchen Roll 902K times last year and spent an estimated $2.6M. The top 5 brands take 92% of clicks. Demand peaks in Nov. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

16.8% of searches ended in a purchase last week.

Shoppers searched for this 902K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months
902K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
16.8%
Market size, estimated
$2.6Ma year
Peak month
November1.6× the quietest month
Top search term
kitchen roll301K searches a year

02 · Price

A sale here is worth $16.83.

Listings sell for $16.83 on average, from $6.33 to $38.45. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $16.83 that is $168K to $210K a year per listing.

Average price
$16.83inside the $15 to $100 sweet spot
Price range
$6.33–$38.45
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
$168K–$210K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Home Care & Cleaning. It carries 984 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#68in Home Care & Cleaning
Average rating
4.33 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
984per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Kitchen Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$256K$511K$767K$1.0M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

45

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

5%

  • Fine65%
  • Kleenex11%
  • Scott7%
  • BRANDSFINITY6%
  • Salwa4%
  • Nice Touch3%
  • Open — no brand owns it (4 brands, 5%)

Demand

Kitchen Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Kitchen Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitchen roll301K/yr
  • kitchen towel205K/yr
  • paper towels132K/yr
  • kitchen tissue roll64K/yr
  • مناديل مطبخ32K/yr
  • kitchen tissue24K/yr
  • paper towel33K/yr
  • fine kitchen towel20K/yr
  • tissue roll kitchen11K/yr
  • kitchen paper towel16K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Roll

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “الجودة الشاملة”
28%of negative reviews mention “سماكة”
0.2%of orders come back
“Way too thin”
A buyer, on “سماكة”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kitchen Roll questions

Answered from the same tracked data.