Dishwashing Liquid
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 92% of clicks, so Dishwashing Liquid is a Maybe.
- Flapen Score
- 63 / 100Top 10% of 371 Health niches · +12 vs the category median of 5163
- Market size
- $2.4M/yr1.0M searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 53%top-5 click share · 11 brands · 56 sellers
Flapen Score
Dishwashing Liquid against its category
The dotted line is the Health average. Past it, Dishwashing Liquid is stronger. Inside it, weaker.
Market
The Dishwashing Liquid market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Dishwashing Liquid 1.0M times last year and spent an estimated $2.4M. The top 5 brands take 92% of clicks. Demand peaks in Nov. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 14.9% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 14.9%
- Market size, estimated
- $2.4Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- dishwashing liquid313K searches a year
02 · Price
A sale here is worth $16.19.
Listings sell for $16.19 on average, from $4.43 to $38.67. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $16.19 that is $97K to $130K a year per listing.
- Average price
- $16.19inside the $15 to $100 sweet spot
- Price range
- $4.43–$38.67
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $97K–$130K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Home Care & Cleaning. It carries 897 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #35in Home Care & Cleaning
- Average rating
- 4.48 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 897per listing
- Listings tracked
- 32
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Dishwashing Liquid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fairy Lemon Liquid Dishwashing Soap 600mlx2
- Price
- $11.09
- Rating
- 4.6/5
- Reviews
- 4,515
- Age
- 5y ago
Fairy Plus Lemon Dishwashing Liquid Soap Mega Box Pack of 6 6 x 600ml
- Price
- $36.42
- Rating
- 4.6/5
- Reviews
- 4,515
- Age
- 3y ago
LUX Dishwash Liquid Lemon 750ml x 2 for spakling clean dishes tough on grease mild on hands
- Price
- $11.83
- Rating
- 4.5/5
- Reviews
- 1,002
- Age
- 6y ago
Fairy Dishwashing Liquid Refreshing Lavender 2x600ml
- Price
- $12.73
- Rating
- 4.6/5
- Reviews
- 434
- Age
- 1y ago
FAIRY MAX+ GRN 10X(2X600ML) S.O AP SM L
- Price
- $12.34
- Rating
- 4.6/5
- Reviews
- 702
- Age
- 5y ago
Trending
estimated 90-day click momentum
Fairy 5X Power Action Lemon Dishwashing Liquid Soap 730ml - Pack of 2
- Price
- $18.83
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 2mo ago
Fairy 5X Power Action Lime Dishwashing Liquid Soap 730ml
- Price
- $14.63
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 6mo ago
Pril Ultra Power Dish Washing Liquid Lemon 1.25 Litres + Apple 1.25 Litres
- Price
- $15.88
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 5mo ago
Unifresh Dishwashing Liquid Lime Green 5L Powerful Grease Cutting Refreshing Lime Scent Antibacterial Gentle on Hands Ideal for Home & Kitchen Use
- Price
- $10.14
- Rating
- 3.6/5
- Reviews
- 17
- Age
- 1y ago
Fairy LEMON Liquid Dishwashing Soap 2200ML
- Price
- $26.88
- Rating
- 4.6/5
- Reviews
- 4,515
- Age
- 8mo ago
Newest
by launch dateFairy 5X Power Action Lemon Dishwashing Liquid Soap 730ml - Pack of 2
- Price
- $18.83
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 2mo ago
Pril Ultra Power Dish Washing Liquid Lemon 1.25 Litres + Apple 1.25 Litres
- Price
- $15.88
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 5mo ago
Fairy 5X Power Action Lime Dishwashing Liquid Soap 730ml
- Price
- $14.63
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 6mo ago
Fairy LEMON Liquid Dishwashing Soap 2200ML
- Price
- $26.88
- Rating
- 4.6/5
- Reviews
- 4,515
- Age
- 8mo ago
Unifresh Dishwashing Liquid Lime Green 5L Powerful Grease Cutting Refreshing Lime Scent Antibacterial Gentle on Hands Ideal for Home & Kitchen Use
- Price
- $10.14
- Rating
- 3.6/5
- Reviews
- 17
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
56
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 88%
Open market
6%
- Fairy62%
- Pril11%
- LUX10%
- Jif6%
- Bcleen بيكلين3%
- Sunlight2%
- Open — no brand owns it (5 brands, 6%)
Demand
Dishwashing Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Dishwashing Liquid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dishwashing liquid313K/yr
- fairy dishwashing liquid223K/yr
- fairy142K/yr
- pril dishwashing liquid47K/yr
- dish washing liquid41K/yr
- pril33K/yr
- dishwasher liquid29K/yr
- صابون غسيل الصحون20K/yr
- lux24K/yr
- fairy liquid20K/yr
Reviews and returns
What reviews say buyers love and hate about Dishwashing Liquid
We read the reviews and the return reasons for every product selling here.
“Doesn't clean properly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dishwashing Liquid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data