How competitive is the Dishwashing Liquid niche on Amazon United Arab Emirates?

11 brands and 56 sellers compete in Dishwashing Liquid on Amazon United Arab Emirates. The top 5 Dishwashing Liquid products take 53% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Dishwashing Liquid?

Dishwashing Liquid buyers on Amazon United Arab Emirates complain most about سهولة التنظيف, يشم, الجودة الشاملة, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Dishwashing Liquid niche?

Dishwashing Liquid sells for $16.19 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $4.43–$38.67. The average incumbent carries 897 reviews — the moat a new listing must climb.

Dishwashing Liquid

Dishwashing Liquid clears our launch bar: a $2.4M/yr market growing +0.4% this quarter with returns at 0.2%.

Flapen Score

Launch it

Top 10% of 371 Health niches · +12 vs the category median of 51

This niche Category average · 371 niches

Is Dishwashing Liquid profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Dishwashing Liquid is a $2.4M/yr Amazon United Arab Emirates market (1.0M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov. Verdict: Launch it — 63/100.

Dishwashing Liquid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +0.4% over the last 90 days and 14.9% of searches end in a purchase.

$2.4M

revenue / yr

Units sold / yr200K

Search volume / yr+0.4%1.0M

Conversion rate14.9%

Avg price$16.19

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers11 · 56

Top-5 product click share53%

Open market8%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 32 products

Top Dishwashing Liquid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fairy Lemon Liquid Dishwashing Soap 600mlx2

Price: $11.09
Rating: 4.6/5
Reviews: 4,515
Age: 5y ago

Fairy Plus Lemon Dishwashing Liquid Soap Mega Box Pack of 6 6 x 600ml

Price: $36.42
Rating: 4.6/5
Reviews: 4,515
Age: 3y ago

LUX Dishwash Liquid Lemon 750ml x 2 for spakling clean dishes tough on grease mild on hands

Price: $11.83
Rating: 4.5/5
Reviews: 1,002
Age: 6y ago

Fairy Dishwashing Liquid Refreshing Lavender 2x600ml

Price: $12.73
Rating: 4.6/5
Reviews: 434
Age: 1y ago

FAIRY MAX+ GRN 10X(2X600ML) S.O AP SM L

Price: $12.34
Rating: 4.6/5
Reviews: 702
Age: 5y ago

Newest

by launch date

Fairy 5X Power Action Lemon Dishwashing Liquid Soap 730ml - Pack of 2

Price: $18.83
Rating: 4.8/5
Reviews: 42
Age: 2mo ago

Pril Ultra Power Dish Washing Liquid Lemon 1.25 Litres + Apple 1.25 Litres

Price: $15.88
Rating: 4.8/5
Reviews: 27
Age: 5mo ago

Fairy 5X Power Action Lime Dishwashing Liquid Soap 730ml

Price: $14.63
Rating: 4.6/5
Reviews: 15
Age: 6mo ago

Fairy LEMON Liquid Dishwashing Soap 2200ML

Price: $26.88
Rating: 4.6/5
Reviews: 4,515
Age: 8mo ago

Unifresh Dishwashing Liquid Lime Green 5L Powerful Grease Cutting Refreshing Lime Scent Antibacterial Gentle on Hands Ideal for Home & Kitchen Use

Price: $10.14
Rating: 3.6/5
Reviews: 17
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

Fairy62%
Pril11%
LUX10%
Jif6%
Bcleen بيكلين3%
Sunlight2%
Open — no brand owns it (5 brands, 6%)

Dishwashing Liquid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR14.9%Products32Brands11Top 5 Brands92%OOS Rate0.0%Rating4.5★Reviews897Avg BSR#35

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Dishwashing Liquid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dishwashing liquid313K/yr +2.5%11.1% conv.
fairy dishwashing liquid223K/yr -3.4%15.2% conv.
fairy142K/yr +11.0%14.1% conv.
pril dishwashing liquid47K/yr -2.6%10.8% conv.
dish washing liquid41K/yr +0.1%11.5% conv.
pril33K/yr +0.1%9.0% conv.
dishwasher liquid29K/yr -2.8%5.6% conv.
صابون غسيل الصحون20K/yr -22.9%3.4% conv.
lux24K/yr +18.8%3.7% conv.
fairy liquid20K/yr +13.8%14.7% conv.

What reviews say buyers love and hate about Dishwashing Liquid

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

الجودة الشاملة24%

“Good quality”

القيمة مقابل المال13%

“Great deal”

يشم9%

“Smells so fresh”

سهولة التنظيف6%

“it cleans well”

المحتويات الصحيحة6%

“Value and quantity”

What buyers complain about

77% of reviews

سهولة التنظيف15%

“Doesn't clean properly”

يشم14%

“the scent is too strong”

الجودة الشاملة11%

“Bad quality”

القيمة مقابل المال11%

“Waste of money”

إزالة الشحوم9%

“Does not remove grease from dishes”

Dishwashing Liquid return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1مانع للتسرب

61%

2القيمة مقابل المال

14%

3يشم

4المنتج المعلن عنه مقابل المنتج الفعلي

5الوظيفة - بشكل عام

Common Dishwashing Liquid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dishwashing Liquid 63/100 on Amazon United Arab Emirates — Launch it. The niche generates $2.4M/yr across 32 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved +0.4% over the last 90 days.