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Dishwashing Liquid

Maybe

Returns run at only 0.2% of orders. But the top 5 brands take 92% of clicks, so Dishwashing Liquid is a Maybe.

Flapen Score
63
63 / 100
Top 10% of 371 Health niches · +12 vs the category median of 51
Market size
$2.4M/yr1.0M searches / yr
90-day growth
+0.4%search demand this quarter
Competition
53%top-5 click share · 11 brands · 56 sellers

Flapen Score

Dishwashing Liquid against its category

The dotted line is the Health average. Past it, Dishwashing Liquid is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dishwashing Liquid market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Dishwashing Liquid 1.0M times last year and spent an estimated $2.4M. The top 5 brands take 92% of clicks. Demand peaks in Nov. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
14.9%
Market size, estimated
$2.4Ma year
Peak month
November1.6× the quietest month
Top search term
dishwashing liquid313K searches a year

02 · Price

A sale here is worth $16.19.

Listings sell for $16.19 on average, from $4.43 to $38.67. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $16.19 that is $97K to $130K a year per listing.

Average price
$16.19inside the $15 to $100 sweet spot
Price range
$4.43–$38.67
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
$97K–$130K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Home Care & Cleaning. It carries 897 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Home Care & Cleaning
Average rating
4.48 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
897per listing
Listings tracked
32

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
53 months

Products

Top Dishwashing Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$97K$194K$291K$388K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

56

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

6%

  • Fairy62%
  • Pril11%
  • LUX10%
  • Jif6%
  • Bcleen بيكلين3%
  • Sunlight2%
  • Open — no brand owns it (5 brands, 6%)

Demand

Dishwashing Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Dishwashing Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dishwashing liquid313K/yr
  • fairy dishwashing liquid223K/yr
  • fairy142K/yr
  • pril dishwashing liquid47K/yr
  • dish washing liquid41K/yr
  • pril33K/yr
  • dishwasher liquid29K/yr
  • صابون غسيل الصحون20K/yr
  • lux24K/yr
  • fairy liquid20K/yr

Reviews and returns

What reviews say buyers love and hate about Dishwashing Liquid

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “الجودة الشاملة”
15%of negative reviews mention “سهولة التنظيف”
0.2%of orders come back
“Doesn't clean properly”
A buyer, on “سهولة التنظيف”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dishwashing Liquid questions

Answered from the same tracked data.