dishwashing liquid
Launch itA $2.4M/yr market growing +0.4% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.4M$2.4M/yr · 1.0M searches
Avg price
Great$16.19avg listing price — sweet spot $15–$100
Price range
Good$4.43–$38.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good897.03avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, dishwashing liquid is a $2.4M/yr Amazon United Arab Emirates market (1.0M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov. Verdict: Launch it — 63/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
dishwashing liquid market data
- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- $2.4M–$3.2M
- units × avg price
- Conversion rate
- 14.9%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 63 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
56
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
53%
Top 20: 88%
Open market
6%
- Fairy62%
- Pril11%
- LUX10%
- Jif6%
- Bcleen بيكلين3%
- Sunlight2%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top dishwashing liquid search terms
- dishwashing liquid313K/yr
- fairy dishwashing liquid223K/yr
- fairy142K/yr
- pril dishwashing liquid47K/yr
- dish washing liquid41K/yr
- pril33K/yr
- dishwasher liquid29K/yr
- صابون غسيل الصحون20K/yr
- lux24K/yr
- fairy liquid20K/yr
Top dishwashing liquid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fairy Lemon Liquid Dishwashing Soap 600mlx2
Fairy$11.094.6★4,515 rev
Fairy Plus Lemon Dishwashing Liquid Soap Mega Box Pack of 6 6 x 600ml
Fairy$36.424.6★4,515 rev
LUX Dishwash Liquid Lemon 750ml x 2 for spakling clean dishes tough on grease mild on hands
LUX$11.834.5★1,002 rev
Fairy Dishwashing Liquid Refreshing Lavender 2x600ml
Fairy$12.734.6★434 rev
FAIRY MAX+ GRN 10X(2X600ML) S.O AP SM L
Fairy$12.344.6★702 rev
Newest
by launch date
Fairy 5X Power Action Lemon Dishwashing Liquid Soap 730ml - Pack of 2
Fairy$18.8342 rev
Pril Ultra Power Dish Washing Liquid Lemon 1.25 Litres + Apple 1.25 Litres
Pril$15.8827 rev
Fairy 5X Power Action Lime Dishwashing Liquid Soap 730ml
Fairy$14.6315 rev
Fairy LEMON Liquid Dishwashing Soap 2200ML
Fairy$26.884,515 rev
Unifresh Dishwashing Liquid Lime Green 5L Powerful Grease Cutting Refreshing Lime Scent Antibacterial Gentle on Hands Ideal for Home & Kitchen Use
Unifresh$10.1417 rev
Trending
90-day click momentumFairy 5X Power Action Lemon Dishwashing Liquid Soap 730ml - Pack of 2
Fairy$18.834.8★
Fairy 5X Power Action Lime Dishwashing Liquid Soap 730ml
Fairy$14.634.6★
Pril Ultra Power Dish Washing Liquid Lemon 1.25 Litres + Apple 1.25 Litres
Pril$15.884.8★
Unifresh Dishwashing Liquid Lime Green 5L Powerful Grease Cutting Refreshing Lime Scent Antibacterial Gentle on Hands Ideal for Home & Kitchen Use
Unifresh$10.143.6★
Fairy LEMON Liquid Dishwashing Soap 2200ML
Fairy$26.884.6★
What buyers say about dishwashing liquid
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great deal”
“Smells so fresh”
“it cleans well”
“Value and quantity”
“As advertised”
“Cleanes matters in every were mostly in house hold materials”
“But there was no leaking also”
“Very strong”
“Extremely gentle on the skin”
What buyers complain about
“Doesn't clean properly”
“the scent is too strong”
“Bad quality”
“Waste of money”
“Does not remove grease from dishes”
“this one is not useful at all”
“the product itself is weak”
“Very thin”
“The bottle must be big small”
“It is watery”
Top return reasons
Common questions
- Is dishwashing liquid profitable to sell on Amazon United Arab Emirates?
- The niche generates $2.4M/yr across 32 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Launch it (63/100).
- How competitive is the dishwashing liquid niche?
- 11 brands and 56 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in dishwashing liquid?
- Top complaints mined from reviews: سهولة التنظيف, يشم, الجودة الشاملة. The return rate is 0.2%.
- When does demand for dishwashing liquid peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the dishwashing liquid niche?
- Listings span $4.43–$38.67; the average listing price is $16.19 (sweet spot $15–$100). The average incumbent carries 897 reviews — the moat a new listing must climb.