detergent powder
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$4.3M$4.3M/yr · 993K searches
Avg price
Great$53.62avg listing price — sweet spot $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Good703.41avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$9.41–$168.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, detergent powder is a $4.3M/yr Amazon United Arab Emirates market (993K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov. Verdict: Worth a look — 63/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
detergent powder market data
- Units sold / yr
- 100K–125K
- avg 2,000–2,500/product
- Revenue / yr
- $5.4M–$6.7M
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 2.7%
- Avg brand age
- 49 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
49
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
2%
- Ariel53%
- Omo32%
- Bcleen بيكلين5%
- Persil4%
- Surf3%
- Coral Protect1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top detergent powder search terms
- detergent powder207K/yr
- ariel194K/yr
- washing powder136K/yr
- ariel detergent powder116K/yr
- omo detergent powder56K/yr
- ariel powder32K/yr
- مسحوق غسيل اوتوماتيك16K/yr
- surf30K/yr
- powder detergent laundry24K/yr
- laundry detergent powder22K/yr
Top detergent powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ariel Fast Dissolving Laundry Detergent Powder 2.5 KG
Ariel$16.624.5★631 rev
OMO Automatic Laundry Detergent Powder Touch of Comfort 5 Kg up to 100% stain removal in 1 wash
Omo$29.654.5★1,966 rev
Ariel Fast Dissolving Laundry Detergent Powder 9 KG x 2 Dual Pack 18 kg
Ariel$145.544.5★631 rev
OMO Automatic Laundry Detergent Powder Active 10 Kg up to 100% stain removal in 1 wash
Omo$59.644.5★1,129 rev
SURF Fabric Solution Laundry Detergent Powder Spring Flower Freshness 8kg effective clean with 5 in 1 benefits
Surf$44.424.3★117 rev
Newest
by launch date
Coral Protect Laundry Detergent Powder (Washing Powder) Lavender 15kg
Coral Protect$54.527 rev
Ariel Fast Dissolving Laundry Detergent Powder 2.5 KG
Ariel$16.62631 rev
![Persil Deep Clean Powder Laundry Detergent Hygienic Clean and Fresh Low Foam For All Washing Machines 14 KG (2 x 7KG) [Amazon Exclusive]](https://m.media-amazon.com/images/I/41vHVkA7xXL.jpg)
Persil Deep Clean Powder Laundry Detergent Hygienic Clean and Fresh Low Foam For All Washing Machines 14 KG (2 x 7KG) [Amazon Exclusive]
Persil$98.57386 rev
OMO Automatic Laundry Detergent Powder Touch of Comfort up to 100% stain removal in 1 wash* 2 KG Packaging may vary
Omo$12.8721 rev
OMO Automatic Laundry Detergent Powder Lavender 4 kg Ultimate Colour Protection Even After 20 washes
Omo$30.62167 rev
Trending
90-day click momentumCoral Protect Laundry Detergent Powder (Washing Powder) Lavender 15kg
Coral Protect$54.524.8★
OMO Automatic Laundry Detergent Powder Touch of Comfort up to 100% stain removal in 1 wash* 2 KG Packaging may vary
Omo$12.874.2★
Ariel Platinum Clean Lavender 2.5KG x 2 Laundry Detergent Powder
Ariel$56.864.6★
Ariel Lavender Freshness Laundry Detergent Power Gel 2.8L x 4 Case Pack
Ariel$139.154.6★
Ariel Fast Dissolving Laundry Detergent Powder 2.5 KG
Ariel$16.624.5★
What buyers say about detergent powder
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good smell”
“Good price”
“Cleans well”
“Overall cleaning performance is good”
“This item is really the best for washing”
“Does what it says on the packaging”
“Value and quantity”
“I love that it foams well”
“Really good and gentle”
What buyers complain about
“leaked everywhere”
“Misleading”
“a little bit expensive”
“the powder does not smell good”
“gets stuck on clothes”
“Does not fully disolve”
“The product came hard”
“cleaning also not great”
“There is no comfort”
Top return reasons
Common questions
- Is detergent powder profitable to sell on Amazon United Arab Emirates?
- The niche generates $4.3M/yr across 34 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (63/100).
- How competitive is the detergent powder niche?
- 8 brands and 49 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in detergent powder?
- Top complaints mined from reviews: مانع للتسرب, المنتج المعلن عنه مقابل المنتج الفعلي, القيمة مقابل المال. The return rate is 0.4%.
- When does demand for detergent powder peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the detergent powder niche?
- Listings span $9.41–$168.23; the average listing price is $53.62 (sweet spot $15–$100). The average incumbent carries 703 reviews — the moat a new listing must climb.