Detergent Powder
MaybeReturns run at only 0.4% of orders. But the top 5 brands take 96% of clicks, so Detergent Powder is a Maybe.
- Flapen Score
- 63 / 100Top 10% of 371 Health niches · +12 vs the category median of 5163
- Market size
- $4.3M/yr993K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 44%top-5 click share · 8 brands · 49 sellers
Flapen Score
Detergent Powder against its category
The dotted line is the Health average. Past it, Detergent Powder is stronger. Inside it, weaker.
Market
The Detergent Powder market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Detergent Powder 993K times last year and spent an estimated $4.3M. The top 5 brands take 96% of clicks. Demand peaks in Nov. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 993K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.
- Searches, last 12 months
- 993K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $4.3Ma year
- Peak month
- November1.7× the quietest month
- Top search term
- detergent powder207K searches a year
02 · Price
A sale here is worth $53.62.
Listings sell for $53.62 on average, from $9.41 to $168.23. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $53.62 that is $107K to $134K a year per listing.
- Average price
- $53.62inside the $15 to $100 sweet spot
- Price range
- $9.41–$168.23
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $107K–$134K
- Returns
- 0.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #36 within Home Care & Cleaning. It carries 703 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #36in Home Care & Cleaning
- Average rating
- 4.45 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 703per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Detergent Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ariel Fast Dissolving Laundry Detergent Powder 2.5 KG
- Price
- $16.62
- Rating
- 4.5/5
- Reviews
- 631
- Age
- 10mo ago
OMO Automatic Laundry Detergent Powder Touch of Comfort 5 Kg up to 100% stain removal in 1 wash
- Price
- $29.65
- Rating
- 4.5/5
- Reviews
- 1,966
- Age
- 4y ago
Ariel Fast Dissolving Laundry Detergent Powder 9 KG x 2 Dual Pack 18 kg
- Price
- $145.54
- Rating
- 4.5/5
- Reviews
- 631
- Age
- 2y ago
OMO Automatic Laundry Detergent Powder Active 10 Kg up to 100% stain removal in 1 wash
- Price
- $59.64
- Rating
- 4.5/5
- Reviews
- 1,129
- Age
- 3y ago
SURF Fabric Solution Laundry Detergent Powder Spring Flower Freshness 8kg effective clean with 5 in 1 benefits
- Price
- $44.42
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 3y ago
Trending
90-day click momentum
Coral Protect Laundry Detergent Powder (Washing Powder) Lavender 15kg
- Price
- $54.52
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 5mo ago
OMO Automatic Laundry Detergent Powder Touch of Comfort up to 100% stain removal in 1 wash* 2 KG Packaging may vary
- Price
- $12.87
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 1y ago
Ariel Platinum Clean Lavender 2.5KG x 2 Laundry Detergent Powder
- Price
- $56.86
- Rating
- 4.6/5
- Reviews
- 553
- Age
- 3y ago
Ariel Lavender Freshness Laundry Detergent Power Gel 2.8L x 4 Case Pack
- Price
- $139.15
- Rating
- 4.6/5
- Reviews
- 1,709
- Age
- 2y ago
Ariel Fast Dissolving Laundry Detergent Powder 2.5 KG
- Price
- $16.62
- Rating
- 4.5/5
- Reviews
- 631
- Age
- 10mo ago
Newest
by launch dateCoral Protect Laundry Detergent Powder (Washing Powder) Lavender 15kg
- Price
- $54.52
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 5mo ago
Ariel Fast Dissolving Laundry Detergent Powder 2.5 KG
- Price
- $16.62
- Rating
- 4.5/5
- Reviews
- 631
- Age
- 10mo ago
![Persil Deep Clean Powder Laundry Detergent Hygienic Clean and Fresh Low Foam For All Washing Machines 14 KG (2 x 7KG) [Amazon Exclusive]](https://m.media-amazon.com/images/I/41vHVkA7xXL.jpg)
Persil Deep Clean Powder Laundry Detergent Hygienic Clean and Fresh Low Foam For All Washing Machines 14 KG (2 x 7KG) [Amazon Exclusive]
- Price
- $98.57
- Rating
- 4.5/5
- Reviews
- 386
- Age
- 1y ago
OMO Automatic Laundry Detergent Powder Touch of Comfort up to 100% stain removal in 1 wash* 2 KG Packaging may vary
- Price
- $12.87
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 1y ago
OMO Automatic Laundry Detergent Powder Lavender 4 kg Ultimate Colour Protection Even After 20 washes
- Price
- $30.62
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
49
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
2%
- Ariel53%
- Omo32%
- Bcleen بيكلين5%
- Persil4%
- Surf3%
- Coral Protect1%
- Open — no brand owns it (2 brands, 2%)
Demand
Detergent Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Detergent Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- detergent powder207K/yr
- ariel194K/yr
- washing powder136K/yr
- ariel detergent powder116K/yr
- omo detergent powder56K/yr
- ariel powder32K/yr
- مسحوق غسيل اوتوماتيك16K/yr
- surf30K/yr
- powder detergent laundry24K/yr
- laundry detergent powder22K/yr
Reviews and returns
What reviews say buyers love and hate about Detergent Powder
We read the reviews and the return reasons for every product selling here.
“leaked everywhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Detergent Powder questions
Answered from the same tracked data.