Detergent Powder
Detergent Powder shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 10% of 371 Health niches · +12 vs the category median of 51
Is Detergent Powder profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Detergent Powder is a $4.3M/yr Amazon United Arab Emirates market (993K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov. Verdict: Worth a look — 63/100.
Detergent Powder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -2.5% over the last 90 days and 8.0% of searches end in a purchase.
$4.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 34 products
Top Detergent Powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ariel Fast Dissolving Laundry Detergent Powder 2.5 KG
- Price
- $16.62
- Rating
- 4.5/5
- Reviews
- 631
- Age
- 10mo ago
OMO Automatic Laundry Detergent Powder Touch of Comfort 5 Kg up to 100% stain removal in 1 wash
- Price
- $29.65
- Rating
- 4.5/5
- Reviews
- 1,966
- Age
- 4y ago
Ariel Fast Dissolving Laundry Detergent Powder 9 KG x 2 Dual Pack 18 kg
- Price
- $145.54
- Rating
- 4.5/5
- Reviews
- 631
- Age
- 2y ago
OMO Automatic Laundry Detergent Powder Active 10 Kg up to 100% stain removal in 1 wash
- Price
- $59.64
- Rating
- 4.5/5
- Reviews
- 1,129
- Age
- 3y ago
SURF Fabric Solution Laundry Detergent Powder Spring Flower Freshness 8kg effective clean with 5 in 1 benefits
- Price
- $44.42
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 3y ago
Trending
90-day click momentum
Coral Protect Laundry Detergent Powder (Washing Powder) Lavender 15kg
- Price
- $54.52
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 5mo ago
OMO Automatic Laundry Detergent Powder Touch of Comfort up to 100% stain removal in 1 wash* 2 KG Packaging may vary
- Price
- $12.87
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 1y ago
Ariel Platinum Clean Lavender 2.5KG x 2 Laundry Detergent Powder
- Price
- $56.86
- Rating
- 4.6/5
- Reviews
- 553
- Age
- 3y ago
Ariel Lavender Freshness Laundry Detergent Power Gel 2.8L x 4 Case Pack
- Price
- $139.15
- Rating
- 4.6/5
- Reviews
- 1,709
- Age
- 2y ago
Ariel Fast Dissolving Laundry Detergent Powder 2.5 KG
- Price
- $16.62
- Rating
- 4.5/5
- Reviews
- 631
- Age
- 10mo ago
Newest
by launch dateCoral Protect Laundry Detergent Powder (Washing Powder) Lavender 15kg
- Price
- $54.52
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 5mo ago
Ariel Fast Dissolving Laundry Detergent Powder 2.5 KG
- Price
- $16.62
- Rating
- 4.5/5
- Reviews
- 631
- Age
- 10mo ago
![Persil Deep Clean Powder Laundry Detergent Hygienic Clean and Fresh Low Foam For All Washing Machines 14 KG (2 x 7KG) [Amazon Exclusive]](https://m.media-amazon.com/images/I/41vHVkA7xXL.jpg)
Persil Deep Clean Powder Laundry Detergent Hygienic Clean and Fresh Low Foam For All Washing Machines 14 KG (2 x 7KG) [Amazon Exclusive]
- Price
- $98.57
- Rating
- 4.5/5
- Reviews
- 386
- Age
- 1y ago
OMO Automatic Laundry Detergent Powder Touch of Comfort up to 100% stain removal in 1 wash* 2 KG Packaging may vary
- Price
- $12.87
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 1y ago
OMO Automatic Laundry Detergent Powder Lavender 4 kg Ultimate Colour Protection Even After 20 washes
- Price
- $30.62
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
49
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
2%
- Ariel53%
- Omo32%
- Bcleen بيكلين5%
- Persil4%
- Surf3%
- Coral Protect1%
- Open — no brand owns it (2 brands, 2%)
Detergent Powder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.7×
Top Detergent Powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- detergent powder207K/yr
- ariel194K/yr
- washing powder136K/yr
- ariel detergent powder116K/yr
- omo detergent powder56K/yr
- ariel powder32K/yr
- مسحوق غسيل اوتوماتيك16K/yr
- surf30K/yr
- powder detergent laundry24K/yr
- laundry detergent powder22K/yr
What reviews say buyers love and hate about Detergent Powder
What buyers mention most, as a share of all reviews.
What buyers love
99% of reviews“Good quality”
“Good smell”
“Good price”
“Cleans well”
“Overall cleaning performance is good”
What buyers complain about
100% of reviews“leaked everywhere”
“Misleading”
“a little bit expensive”
“the powder does not smell good”
“gets stuck on clothes”
Detergent Powder return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Detergent Powder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
