Collagen
MaybeReturns run at only 0.5% of orders. But the average product has 13,843 reviews to catch up to, so Collagen is a Maybe.
- Flapen Score
- 59 / 100Top 16% of 371 Health niches · +8 vs the category median of 5159
- Market size
- $3.3M/yr861K searches / yr
- 90-day growth
- +2.2%search demand this quarter
- Competition
- 46%top-5 click share · 17 brands · 57 sellers
Flapen Score
Collagen against its category
The dotted line is the Health average. Past it, Collagen is stronger. Inside it, weaker.
Market
The Collagen market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Collagen 861K times last year and spent an estimated $3.3M. The top 5 brands take 76% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 861K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.
- Searches, last 12 months
- 861K
- Growth, 90 days vs prior 90
- +2.2%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $3.3Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- collagen293K searches a year
02 · Price
A sale here is worth $121.71.
Listings sell for $121.71 on average, from $36.14 to $289.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $121.71 that is $61K to $91K a year per listing.
- Average price
- $121.71above the $15 to $100 sweet spot
- Price range
- $36.14–$289.02
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $61K–$91K
- Returns
- 0.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #69 within Diet & Nutrition. It carries 13,843 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 95%
- Out of stock, average day
- 0.2%
- Average rank
- #69in Diet & Nutrition
- Average rating
- 4.38 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 13,843per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Collagen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NeoCell Grassfed Collagen Peptides + Vitamin C + Biotin 6g Type 1 & 3 & 5 000mcg Biotin | Supports Healthy Hair & Skin & Nails & Joints | 270 Tablets
- Price
- $82.18
- Rating
- 4.3/5
- Reviews
- 11,877
- Age
- 3y ago
NeoCell Grassfed Collagen Peptides Powder Type 1 & 3 Unflavored 10g | Supports Healthy Hair & Skin & Nails & Joints & Easily Mixable | 7 Oz (200g)
- Price
- $54.49
- Rating
- 4.2/5
- Reviews
- 31,578
- Age
- 13y ago
Sports Research Grass-Fed Certified Paleo Friendly Non-GMO and Gluten-Free Unflavored Collagen Peptides Powder (16 oz) pack may vary
- Price
- $145.77
- Rating
- 4.4/5
- Reviews
- 102,755
- Age
- 10y ago
Vital Proteins Collagen Peptides 567 g Unflavoured Bovine-Sourced Food Supplement Powder
- Price
- $160.74
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 1y ago
Vital Proteins Collagen Peptides 284 g Unflavoured Bovine-Sourced Food Supplement Powder
- Price
- $88.53
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 1y ago
Trending
90-day click momentum
Wink White Collagen Pink Glow Plus Collagen Drink Powder 10000 mg Hydrolyzed Type I with L-Glutathione Melon Extract Tomato Extract SOD 15 Sachets
- Price
- $63.25
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago
Sports Research Marine Collagen Unflavored Powder 12 oz (340 g) | Hydrolyzed Type I & III Collagen | WildCaught Fish Source | NonGMO & GlutenFree
- Price
- $169.53
- Rating
- 4.5/5
- Reviews
- 3,092
- Age
- 9y ago
THORNE Collagen Plus - Collagen Peptides Powder with Nicotinamide Riboside & Clinically Studied Ingredients for Skin Texture & Moisture - Healthy Skin Hair & Nails - 30 Servings
- Price
- $289.02
- Rating
- 4.5/5
- Reviews
- 683
- Age
- 3y ago
NeoCell Marine Collagen Peptides + Hyaluronic Acid | Supports Skin Hydration & Elasticity & Hair & Nails & Joint Health | 120 Capsules
- Price
- $54.10
- Rating
- 4.2/5
- Reviews
- 3,614
- Age
- 13y ago
Carbamide Forte Collagen Biotin Gummies | Collagen Supplements for Women And Men For Hair Skin And Nails | With Hyaluronic Acid Vitamin C for Women And Men - 60 Gummies
- Price
- $44.92
- Rating
- 4.0/5
- Reviews
- 3,337
- Age
- 3y ago
Newest
by launch dateWink White Collagen Pink Glow Plus Collagen Drink Powder 10000 mg Hydrolyzed Type I with L-Glutathione Melon Extract Tomato Extract SOD 15 Sachets
- Price
- $63.25
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago
Vital Proteins Collagen Peptides 567 g Unflavoured Bovine-Sourced Food Supplement Powder
- Price
- $160.74
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 1y ago
Vital Proteins Collagen Peptides 284 g Unflavoured Bovine-Sourced Food Supplement Powder
- Price
- $88.53
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 1y ago
Sunshine Nutrition Collagen Max Powder with Vitamin C & Biotin I Supports Radiant & Youthful Skin I 7.3oz (208 grams)
- Price
- $67.33
- Rating
- 4.1/5
- Reviews
- 67
- Age
- 2y ago
Sunshine Nutrition Collagen Max Tablets with Vitamin C & Biotin I Supports Radiant & Youthful Skin
- Price
- $78.63
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
57
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
46%
Top 20: 83%
Open market
20%
- Neocell32%
- Vital Proteins20%
- Sports Research13%
- Youtheory6%
- Sunshine Nutrition5%
- Carbamide Forte5%
Demand
Collagen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Collagen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- collagen293K/yr
- collagen powder162K/yr
- collagen peptides88K/yr
- collagen supplements82K/yr
- vital proteins collagen peptides44K/yr
- كولاجين51K/yr
- neocell collagen35K/yr
- collagen peptides powder14K/yr
- neocell super collagen vitamin c biotin15K/yr
- neocell12K/yr
Reviews and returns
What reviews say buyers love and hate about Collagen
We read the reviews and the return reasons for every product selling here.
“taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Collagen questions
Answered from the same tracked data.