citronella candle
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$52.94avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,202.05avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.46–$200.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$86K$86K/yr · 23K searches
Growth
Bad-50.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, citronella candle is a $86K/yr Amazon United Arab Emirates market (23K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
citronella candle market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $132K–$159K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 52%
- Out of stock
- 14.2%
- Avg brand age
- 42 months
- Avg seller age
- 74 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
72
Top-5 brand share
57%
Top 20: 93%
Top-5 click share
37%
Top 20: 77%
Open market
39%
- Zero In21%
- Price's13%
- GVOPGIDES9%
- BananaHome9%
- Generic5%
- Happahee4%
Demand
Weekly Amazon search volume, last 38 weeks — -50.1% search growth over the last 90 days.Top citronella candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Citronella Pillar Candle STV
Zero In$32.514.1★1,388 rev
Prices Aladino Citronella Scented Tealight Candles | 25 Pack | 4-Hour Long Burn Time | Natural Insect-Repellent Fragrance | Clean & Smokeless Burn | Perfect for Outdoor & Home Use
Price's$20.984.3★10,572 rev
BananaHome 60pcs Mosquito Repellent Citronella Incense Sticks with Holder Natural Plant Ingredients Citronella Oil Lemongrass Rosemary Oil DEET Free Repellent Outdoor (Citronella Incense Sticks)
BananaHome$36.093.8★139 rev
Happahee Mosquito-Free Ambiance Soy Candle | 7.7oz Scented Candle with Grapefruit Magnolia & Vetiver | 48-Hour Burn for Relaxing | Eco-Friendly Amber Glass Jar (CITRONELLA)
Happahee$134.094.7★5 rev
Mosquito Repellent Citronella Incense Coils Pieces per Box Made from Natural Plants Suitable for Outdoors Indoors by The Pool in The Yard (Citronella coils 48)
GVOPGIDES$47.244.1★1,777 rev
Newest
by launch date
AXXTAN 4 x Citronella Bucket Candles 25H Burn Time Keep Flies Away - Garden Candle Set - Mosquito & Insect Repellent Citronella Candle for Camping BBQ & Outdoor Dining
AXXTAN$67.2417 rev
Citronella Bucket Candle for Outdoor Use Yellow Metal Bucket with Handle Mosquito Repellent
Generic$30.770 rev
Citronella Tealight Candles Yellow 4 Hour Burn Time Outdoor Use 24 Pack
Generic$30.271 rev
Mosquito Repellent Outdoor 10 Pack Citronella Oil & Vermiculite Plant-Based Mosquito Repellent Pouches for Home Bedroom Closet Camping DEET-Free for Indoor Outdoor Use
Nigwedete$43.304 rev
BananaHome 50 Coils Mosquito Repellent Citronella Incense Coil with Holder Natural Citronella Oil Lemongrass Oil Suitable for Outdoor Camping Patio Hiking and Indoor Use could Last 5 Hours per Coil
BananaHome$42.54139 rev
Trending
90-day click momentumAXXTAN 4 x Citronella Bucket Candles 25H Burn Time Keep Flies Away - Garden Candle Set - Mosquito & Insect Repellent Citronella Candle for Camping BBQ & Outdoor Dining
AXXTAN$67.243.9★
STRATEGI Herbal Citronella Essential Oil | Essential Oil | Completely Herbal | Anti-Bacterial & Anti-Fungal | Repels Insects | Natural Citronella Oil | Mood Enhancer - Aromatherapy | 15mL
STRATEGI$18.755.0★
Mosquito Repellent Outdoor 10 Pack Citronella Oil & Vermiculite Plant-Based Mosquito Repellent Pouches for Home Bedroom Closet Camping DEET-Free for Indoor Outdoor Use
Nigwedete$43.303.9★
Bliss of Earth Citronella Essential Oil 100% Pure & Therapeutic Grade Natural Insect Repellent Deodorizing & Air Purifying Oil Antimicrobial and Skin Soothing 10ml (Cymbopogon Nardus)
BLISS OF EARTH$28.034.4★
Citronella Bucket Candle for Outdoor Use Yellow Metal Bucket with Handle Mosquito Repellent
Generic$30.770.0★
What buyers say about citronella candle
What buyers praise and complain about, mined from review topics.What buyers love
“Good smell”
“Good quality”
“works great”
“Easy to use”
“Just as described”
“Worked well for insects repellent”
“Effective”
“Long lasting and effective”
“Good value for money”
“Perfect for small insects outdoor”
What buyers complain about
“It did nothing to mosquitoes”
“Doesn't last”
“incredibly fragile”
“not effective”
“frustrating to use”
“Expensive”
“All leaking”
“its not even flaming”
“No point and complete waste”
“Low quality”
Top return reasons
Common questions
- Is citronella candle profitable to sell on Amazon United Arab Emirates?
- The niche generates $86K/yr across 42 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -50.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the citronella candle niche?
- 28 brands and 72 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in citronella candle?
- Top complaints mined from reviews: مكافحة الآفات والحشرات, متانة, قوة. The return rate is 0.4%.
- What does it cost to enter the citronella candle niche?
- Listings span $7.46–$200.50; the average listing price is $52.94 (sweet spot $15–$100). The average incumbent carries 1,202 reviews — the moat a new listing must climb.