Skip to content

Bleach

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 92% of clicks, so Bleach is a Maybe.

Flapen Score
51
51 / 100
Ranks 169 of 371 Health niches · on the category median
Market size
$139K/yr62K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
53%top-5 click share · 10 brands · 41 sellers

Flapen Score

Bleach against its category

The dotted line is the Health average. Past it, Bleach is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bleach market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Bleach 62K times last year and spent an estimated $139K. The top 5 brands take 92% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

15.1% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
15.1%
Market size, estimated
$139Ka year
Top search term
bleach50K searches a year

02 · Price

A sale here is worth $14.90.

Listings sell for $14.90 on average, from $3.38 to $34.13. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $14.90 that is $4K to $7K a year per listing.

Average price
$14.90under the $15 to $100 sweet spot
Price range
$3.38–$34.13
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #245 within Home Care & Cleaning. It carries 1,033 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
16.2%
Average rank
#245in Home Care & Cleaning
Average rating
4.56 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,033per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Bleach products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$14K$21K$28K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

41

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

6%

  • Clorox53%
  • saf20%
  • Jif8%
  • ECOLYTE+ Disinfectant7%
  • فالكون باك FALCON PACK4%
  • Coral Protect3%
  • Open — no brand owns it (4 brands, 6%)

Reviews and returns

What reviews say buyers love and hate about Bleach

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “سهولة التنظيف”
42%of negative reviews mention “مانع للتسرب”
0.3%of orders come back
“Package leaked”
A buyer, on “مانع للتسرب”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Bleach questions

Answered from the same tracked data.