Blade
MaybeReturns run at only 0.5% of orders. But the top 5 brands take 97% of clicks, so Blade is a Maybe.
- Flapen Score
- 60 / 100Top 15% of 371 Health niches · +9 vs the category median of 5160
- Market size
- $865K/yr259K searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 48%top-5 click share · 7 brands · 74 sellers
Flapen Score
Blade against its category
The dotted line is the Health average. Past it, Blade is stronger. Inside it, weaker.
Market
The Blade market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Blade 259K times last year and spent an estimated $865K. The top 5 brands take 97% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
6.6% of searches ended in a purchase last week.
Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $865K a year.
- Searches, last 12 months
- 259K
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $865Ka year
- Top search term
- gillette fusion 5 blades97K searches a year
02 · Price
A sale here is worth $50.91.
Listings sell for $50.91 on average, from $2.08 to $122.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $50.91 that is $38K to $51K a year per listing.
- Average price
- $50.91inside the $15 to $100 sweet spot
- Price range
- $2.08–$122.24
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $38K–$51K
- Returns
- 0.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Shaving & Hair Removal. It carries 4,398 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #19in Shaving & Hair Removal
- Average rating
- 4.15 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 4,398per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Blade products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gillette Fusion5 Mens Refillable Razor: 8 Blade Refills
- Price
- $65.64
- Rating
- 4.5/5
- Reviews
- 1,132
- Age
- 4y ago

Gillette Mach3+ Mens Refillable Razor: 5 Blade Refills
- Price
- $29.81
- Rating
- 4.4/5
- Reviews
- 557
- Age
- 4y ago

Gillette Fusion5 Mens Refillable Razor: 4 Blade Refills
- Price
- $38.42
- Rating
- 4.6/5
- Reviews
- 4,835
- Age
- 10y ago

Gillette Fusion 5 Mens Razor 1 Handle + 2 Blades
- Price
- $26.77
- Rating
- 4.5/5
- Reviews
- 1,080
- Age
- 7y ago

Gillette Fusion Proglide 5 Manual Blades Refills 4Pcs
- Price
- $53.23
- Rating
- 4.4/5
- Reviews
- 1,241
- Age
- 12y ago
Trending
90-day click momentum
12-Pack Stainless Steel Razor Blade Refills
- Price
- $34.56
- Rating
- 1.2/5
- Reviews
- 6
- Age
- 2mo ago

8 pieces for Mach 3 blades with 1 Knife Holder razor blades for Mach 3 razor for razor blades blades razor hand shave razor blade for manual razor blade clean beard leg hair cleaning
- Price
- $36.75
- Rating
- 2.6/5
- Reviews
- 16
- Age
- 1y ago

GZWOSUX 12pcs Razor Blade Refill Pack Stainless Steel Blades for Mens Smooth Shaving Compatible with Fusion 5 Includes 12 Orange Precision Cut Refills not manufactured by FOR Gillette
- Price
- $44.45
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 6mo ago

Razor Blade Refills for Men - 24PCS Compatible with Mach3 Razors Dual Lubrication Blades for Extra Close & Comfortable Shave Razor Blades with Precision Steel Suitable for Cleaning Beard
- Price
- $42.00
- Rating
- 2.5/5
- Reviews
- 8
- Age
- 1y ago

Gillette Fusion Proglide 5 Manual Blades Refills 4Pcs
- Price
- $53.23
- Rating
- 4.4/5
- Reviews
- 1,241
- Age
- 12y ago
Newest
by launch date
12-Pack Stainless Steel Razor Blade Refills
- Price
- $34.56
- Rating
- 1.2/5
- Reviews
- 6
- Age
- 2mo ago

GZWOSUX 12pcs Razor Blade Refill Pack Stainless Steel Blades for Mens Smooth Shaving Compatible with Fusion 5 Includes 12 Orange Precision Cut Refills not manufactured by FOR Gillette
- Price
- $44.45
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 6mo ago

Gillette Fusion Body Mens Refillable Blades: 5 Blades Refills
- Price
- $60.14
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 10mo ago

Razor Blade Refills for Men - 24PCS Compatible with Mach3 Razors Dual Lubrication Blades for Extra Close & Comfortable Shave Razor Blades with Precision Steel Suitable for Cleaning Beard
- Price
- $42.00
- Rating
- 2.5/5
- Reviews
- 8
- Age
- 1y ago

8 pieces for Mach 3 blades with 1 Knife Holder razor blades for Mach 3 razor for razor blades blades razor hand shave razor blade for manual razor blade clean beard leg hair cleaning
- Price
- $36.75
- Rating
- 2.6/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
74
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
1%
- Gillette81%
- Azonee5%
- Gzwosux5%
- SHAVING REVOLUTION3%
- Generic3%
- 7 O'clock2%
- Open — no brand owns it (1 brand, 1%)
Demand
Blade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7× · 8 of 12 months tracked
Search terms
Top Blade search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gillette fusion 5 blades97K/yr
- gillette mach 3 blades39K/yr
- blade14K/yr
- razor blade15K/yr
- gillette fusion 513K/yr
- gillette mach 38K/yr
- mach 3 blades9K/yr
- shaving blade8K/yr
- shaving blades for men8K/yr
- gillette fusion6K/yr
Reviews and returns
What reviews say buyers love and hate about Blade
We read the reviews and the return reasons for every product selling here.
“Very poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blade questions
Answered from the same tracked data.









