How competitive is the Blade niche on Amazon United Arab Emirates?

7 brands and 74 sellers compete in Blade on Amazon United Arab Emirates. The top 5 Blade products take 48% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Blade niche?

Blade sells for $50.91 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $2.08–$122.24. The average incumbent carries 4,398 reviews — the moat a new listing must climb.

Blade

Blade clears our launch bar: a $865K/yr market growing +1.8% this quarter with returns at 0.5%.

Signals High Price

Flapen Score

Launch it

Top 15% of 371 Health niches · +9 vs the category median of 51

This niche Category average · 371 niches

Is Blade profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Blade is a $865K/yr Amazon United Arab Emirates market (259K searches/yr). The top 5 brands hold 97% of demand. Verdict: Launch it — 60/100.

Blade: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +1.8% over the last 90 days and 6.6% of searches end in a purchase.

$865K

revenue / yr

Units sold / yr25K

Search volume / yr+1.8%259K

Conversion rate6.6%

Avg price$50.91

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 74

Top-5 product click share48%

Open market3%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 32 products

Top Blade products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Gillette Fusion5 Mens Refillable Razor: 8 Blade Refills

Price: $65.64
Rating: 4.5/5
Reviews: 1,132
Age: 4y ago

Gillette Mach3+ Mens Refillable Razor: 5 Blade Refills

Price: $29.81
Rating: 4.4/5
Reviews: 557
Age: 4y ago

Gillette Fusion5 Mens Refillable Razor: 4 Blade Refills

Price: $38.42
Rating: 4.6/5
Reviews: 4,835
Age: 10y ago

Gillette Fusion 5 Mens Razor 1 Handle + 2 Blades

Price: $26.77
Rating: 4.5/5
Reviews: 1,080
Age: 7y ago

Gillette Fusion Proglide 5 Manual Blades Refills 4Pcs

Price: $53.23
Rating: 4.4/5
Reviews: 1,241
Age: 12y ago

Newest

by launch date

12-Pack Stainless Steel Razor Blade Refills

Price: $34.56
Rating: 1.2/5
Reviews: 6
Age: 2mo ago

GZWOSUX 12pcs Razor Blade Refill Pack Stainless Steel Blades for Mens Smooth Shaving Compatible with Fusion 5 Includes 12 Orange Precision Cut Refills not manufactured by FOR Gillette

Price: $44.45
Rating: 2.9/5
Reviews: 4
Age: 6mo ago

Gillette Fusion Body Mens Refillable Blades: 5 Blades Refills

Price: $60.14
Rating: 4.6/5
Reviews: 21
Age: 10mo ago

Razor Blade Refills for Men - 24PCS Compatible with Mach3 Razors Dual Lubrication Blades for Extra Close & Comfortable Shave Razor Blades with Precision Steel Suitable for Cleaning Beard

Price: $42.00
Rating: 2.5/5
Reviews: 8
Age: 1y ago

8 pieces for Mach 3 blades with 1 Knife Holder razor blades for Mach 3 razor for razor blades blades razor hand shave razor blade for manual razor blade clean beard leg hair cleaning

Price: $36.75
Rating: 2.6/5
Reviews: 16
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

Gillette81%
Azonee5%
Gzwosux5%
SHAVING REVOLUTION3%
Generic3%
7 O'clock2%
Open — no brand owns it (1 brand, 1%)

Blade demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume259KCVR6.6%Products32Brands7Top 5 Brands97%OOS Rate0.0%Rating4.2★Reviews4,398Avg BSR#19

Top Blade search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gillette fusion 5 blades97K/yr -4.7%8.4% conv.
gillette mach 3 blades39K/yr -2.3%7.2% conv.
blade14K/yr +24.0%2.2% conv.
razor blade15K/yr +5.2%4.1% conv.
gillette fusion 513K/yr -8.8%6.1% conv.
gillette mach 38K/yr +21.0%6.6% conv.
mach 3 blades9K/yr +2.4%10.1% conv.
shaving blade8K/yr +63.7%2.6% conv.
shaving blades for men8K/yr -9.8%3.4% conv.
gillette fusion6K/yr +42.6%5.1% conv.

What reviews say buyers love and hate about Blade

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

الجودة الشاملة39%

“Good quality”

القطع/التشذيب17%

“Great shave”

القيمة مقابل المال17%

“Good value”

حدة8%

“Sharp blade”

المنتج المعلن عنه مقابل المنتج الفعلي6%

“The product was good as described”

What buyers complain about

82% of reviews

الجودة الشاملة23%

“Very poor quality”

القيمة مقابل المال13%

“Too Expensive”

حدة10%

“Dull Blades”

المنتج المعلن عنه مقابل المنتج الفعلي7%

“Wrong item description”

إهدار الموارد الطبيعية7%

“Waste”

Blade return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الجودة الشاملة

17%

2المنتج المعلن عنه مقابل المنتج الفعلي

14%

3الحجم الكلي

13%

4القيمة مقابل المال

11%

5التوافق - بشكل عام

11%

Common Blade questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blade 60/100 on Amazon United Arab Emirates — Launch it. The niche generates $865K/yr across 32 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +1.8% over the last 90 days.

Blade buyers on Amazon United Arab Emirates complain most about الجودة الشاملة, القيمة مقابل المال, حدة, the themes mined from the niche's reviews. Its return rate is 0.5%.