blade
Launch itA $865K/yr market growing +1.8% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$50.91avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$865K$865K/yr · 259K searches
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good$2.08–$122.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,397.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, blade is a $865K/yr Amazon United Arab Emirates market (259K searches/yr). The top 5 brands hold 97% of demand. Verdict: Launch it — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
blade market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 72%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 80 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
74
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
1%
- Gillette81%
- Azonee5%
- Gzwosux5%
- SHAVING REVOLUTION3%
- Generic3%
- 7 O'clock2%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 33 weeks — +1.8% search growth over the last 90 days.Top blade search terms
- gillette fusion 5 blades97K/yr
- gillette mach 3 blades39K/yr
- blade14K/yr
- razor blade15K/yr
- gillette fusion 513K/yr
- gillette mach 38K/yr
- mach 3 blades9K/yr
- shaving blade8K/yr
- shaving blades for men8K/yr
- gillette fusion6K/yr
Top blade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Fusion5 Mens Refillable Razor: 8 Blade Refills
Gillette$65.644.5★1,132 rev
Gillette Mach3+ Mens Refillable Razor: 5 Blade Refills
Gillette$29.814.4★557 rev
Gillette Fusion5 Mens Refillable Razor: 4 Blade Refills
Gillette$38.424.6★4,835 rev
Gillette Fusion 5 Mens Razor 1 Handle + 2 Blades
Gillette$26.774.5★1,080 rev
Gillette Fusion Proglide 5 Manual Blades Refills 4Pcs
Gillette$53.234.4★1,241 rev
Newest
by launch date
12-Pack Stainless Steel Razor Blade Refills
Generic$34.566 rev
GZWOSUX 12pcs Razor Blade Refill Pack Stainless Steel Blades for Mens Smooth Shaving Compatible with Fusion 5 Includes 12 Orange Precision Cut Refills not manufactured by FOR Gillette
Gzwosux$44.454 rev
Gillette Fusion Body Mens Refillable Blades: 5 Blades Refills
Gillette$60.1421 rev
Razor Blade Refills for Men - 24PCS Compatible with Mach3 Razors Dual Lubrication Blades for Extra Close & Comfortable Shave Razor Blades with Precision Steel Suitable for Cleaning Beard
Generic$42.008 rev
8 pieces for Mach 3 blades with 1 Knife Holder razor blades for Mach 3 razor for razor blades blades razor hand shave razor blade for manual razor blade clean beard leg hair cleaning
Azonee$36.7516 rev
Trending
90-day click momentum12-Pack Stainless Steel Razor Blade Refills
Generic$34.561.2★
8 pieces for Mach 3 blades with 1 Knife Holder razor blades for Mach 3 razor for razor blades blades razor hand shave razor blade for manual razor blade clean beard leg hair cleaning
Azonee$36.752.6★
GZWOSUX 12pcs Razor Blade Refill Pack Stainless Steel Blades for Mens Smooth Shaving Compatible with Fusion 5 Includes 12 Orange Precision Cut Refills not manufactured by FOR Gillette
Gzwosux$44.452.9★
Razor Blade Refills for Men - 24PCS Compatible with Mach3 Razors Dual Lubrication Blades for Extra Close & Comfortable Shave Razor Blades with Precision Steel Suitable for Cleaning Beard
Generic$42.002.5★
Gillette Fusion Proglide 5 Manual Blades Refills 4Pcs
Gillette$53.234.4★
What buyers say about blade
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great shave”
“Good value”
“Sharp blade”
“The product was good as described”
“Very sharp with good lubrication”
“physically compatible with the Fusion 5 system”
“Handles well”
“Yes, the product fits the Mach3 holder correctly,”
What buyers complain about
“Very poor quality”
“Too Expensive”
“Dull Blades”
“Wrong item description”
“Waste”
“Not happy with the order as I could clearly see that the blades with every use were releasing glue which gives a hint that the product is perhaps not good”
“Terrible product cant be used”
“razor is manual not battery operated one”
“Instead of metal handle you will get Plastic light weight product the color also not as per the picture”
“I myself suffered with razor burns and irritation prior to using the Mach3, blue 2, etc”
Top return reasons
Common questions
- Is blade profitable to sell on Amazon United Arab Emirates?
- The niche generates $865K/yr across 32 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Launch it (60/100).
- How competitive is the blade niche?
- 7 brands and 74 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in blade?
- Top complaints mined from reviews: الجودة الشاملة, القيمة مقابل المال, حدة. The return rate is 0.5%.
- What does it cost to enter the blade niche?
- Listings span $2.08–$122.24; the average listing price is $50.91 (sweet spot $15–$100). The average incumbent carries 4,398 reviews — the moat a new listing must climb.