Baby Toothbrush
MaybeReturns run at only 0.3% of orders. But the products selling today already average 4.6★, so Baby Toothbrush is a Maybe.
- Flapen Score
- 50 / 100Ranks 188 of 371 Health niches · −1 vs the category median of 5150
- Market size
- $107K/yr46K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 55%top-5 click share · 10 brands · 82 sellers
Flapen Score
Baby Toothbrush against its category
The dotted line is the Health average. Past it, Baby Toothbrush is stronger. Inside it, weaker.
Market
The Baby Toothbrush market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Baby Toothbrush 46K times last year and spent an estimated $107K. The top 5 brands take 84% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
9.6% of searches ended in a purchase last week.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 9.6%
- Market size, estimated
- $107Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- baby toothbrush25K searches a year
02 · Price
A sale here is worth $24.60.
Listings sell for $24.60 on average, from $4.42 to $46.55. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $24.60 that is $2K to $6K a year per listing.
- Average price
- $24.60inside the $15 to $100 sweet spot
- Price range
- $4.42–$46.55
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Dental Care. It carries 4,741 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #65in Dental Care
- Average rating
- 4.63 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 4,741per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Baby Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jordan Toothbrush Step 1 (0-2) 2 Pack
- Price
- $9.93
- Rating
- 4.7/5
- Reviews
- 833
- Age
- 2y ago

Oral-B Kids Chotta Bheem Extra soft toothbrush Pack of 3 Age 2+ Easy to hold handle Designed to make brushing fun for kids assorted colors
- Price
- $10.18
- Rating
- 4.3/5
- Reviews
- 2,201
- Age
- 3y ago

Colgate Kids Toothbrush 0-2 years baby toothbrush extra soft bristles gently and effectively clean first teeth small brush head blue bristles toothpaste guide non-slip handle
- Price
- $14.18
- Rating
- 4.7/5
- Reviews
- 6,722
- Age
- 13y ago

Dr. Browns Infant-to-Toddler Training Toothbrush Set with Fluoride-Free Baby Toothpaste Strawberry - Giraffe - 1.4oz - 0-3 years
- Price
- $46.55
- Rating
- 4.8/5
- Reviews
- 18,799
- Age
- 6y ago

Dr. Browns Infant-to-Toddler Toothbrush Elephant Mint 0-3 Years
- Price
- $27.67
- Rating
- 4.8/5
- Reviews
- 18,799
- Age
- 3y ago
Trending
90-day click momentum
Curaprox Baby Toothbrush Green - Soft toothbrush for babies & kids 0-4 years old - 4260 Extra-fine CUREN Filaments for gentle efficient brushing.
- Price
- $29.53
- Rating
- 4.8/5
- Reviews
- 996
- Age
- 3y ago

Frida Baby Training Toothbrush for Babies with Soft Silicone Bristles
- Price
- $34.88
- Rating
- 4.5/5
- Reviews
- 17,127
- Age
- 5y ago

Dr. Browns Infant-to-Toddler Training Toothbrush Set with Fluoride-Free Baby Toothpaste Strawberry - Giraffe - 1.4oz - 0-3 years
- Price
- $46.55
- Rating
- 4.8/5
- Reviews
- 18,799
- Age
- 6y ago

Dr Browns Natural Flow Dr. Baby and Toddler Toothbrush Green Dinosaur 1-Pack 1-4 Years
- Price
- $27.37
- Rating
- 4.8/5
- Reviews
- 5,379
- Age
- 4y ago

Frida Baby Triple-Angle Toothhugger Training Toothbrush for Toddler Oral Care with Blue Bristles Yellow
- Price
- $29.84
- Rating
- 4.5/5
- Reviews
- 3,975
- Age
- 5y ago
Newest
by launch date
Oradent Kids Toothbrush 0-2 Years Soft - Gentle Bristles for Baby Teeth & Gums Safe Grip Fun Design - Single Pack
- Price
- $4.42
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago

Sensodyne Pronamel Kids Toothbrush Developed with Dentists 0% Artificial Flavours & Sweeteners Multik-angled Birstles Dedicated for Children 0-2 years
- Price
- $14.26
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago

Jordan Toothbrush Step 1 (0-2) 2 Pack
- Price
- $9.93
- Rating
- 4.7/5
- Reviews
- 833
- Age
- 2y ago

Dr. Browns Infant-to-Toddler Toothbrush Elephant Mint 0-3 Years
- Price
- $27.67
- Rating
- 4.8/5
- Reviews
- 18,799
- Age
- 3y ago

Jordan Green Clean Baby (0-2) Extra Soft Toothbrush Soft Biting Ring Assorted Color Bio-based bristles Recycled Handle & Packaging Sustainable Quality Materials
- Price
- $13.22
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
82
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
55%
Top 20: 93%
Open market
10%
- Jordan*22%
- Dr. Brown's22%
- Oral-B16%
- Colgate13%
- Frida10%
- Curaprox5%
- Open — no brand owns it (4 brands, 10%)
Demand
Baby Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Baby Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby toothbrush25K/yr
- toddler toothbrush13K/yr
- baby toothbrush 1-2 years8K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Toothbrush
We read the reviews and the return reasons for every product selling here.
“It comes 2 brushes teeth only different than the photo”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Toothbrush questions
Answered from the same tracked data.









