Ashwagandha
MaybeReturns run at only 0.4% of orders. But the average product has 16,671 reviews to catch up to, so Ashwagandha is a Maybe.
- Flapen Score
- 64 / 100Top 8% of 371 Health niches · +13 vs the category median of 5164
- Market size
- $1.1M/yr272K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 51%top-5 click share · 21 brands · 48 sellers
Flapen Score
Ashwagandha against its category
The dotted line is the Health average. Past it, Ashwagandha is stronger. Inside it, weaker.
Market
The Ashwagandha market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Ashwagandha 272K times last year and spent an estimated $1.1M. The top 5 brands take 54% of clicks. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 272K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $1.1Ma year
- Peak month
- November1.3× the quietest month
- Top search term
- ashwagandha232K searches a year
02 · Price
A sale here is worth $74.04.
Listings sell for $74.04 on average, from $36.54 to $123.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $74.04 that is $37K to $56K a year per listing.
- Average price
- $74.04inside the $15 to $100 sweet spot
- Price range
- $36.54–$123.14
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $37K–$56K
- Returns
- 0.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #57 within Diet & Nutrition. It carries 16,671 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 96%
- Out of stock, average day
- 5.0%
- Average rank
- #57in Diet & Nutrition
- Average rating
- 4.33 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 16,671per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Ashwagandha products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nutricost Ashwagandha Herbal Supplement 600mg 120 Capsules Gluten-Free
- Price
- $82.46
- Rating
- 4.6/5
- Reviews
- 7,546
- Age
- 8y ago
Organic Ashwagandha 2 100 mg - 100 Vegan Capsules Pure Organic Ashwagandha Powder with Black Pepper Extract - Natural Anxiety Relief Mood Enhancer Immune & Thyroid Support Anti Anxiety
- Price
- $92.00
- Rating
- 4.4/5
- Reviews
- 49,731
- Age
- 8y ago
NOW Foods Ashwagandha 450mg Standardized Extract | Ayurvedic Adaptogen for Stress Relief & Calm Mood & Energy & Endurance & Immune Support | 90 Veg Capsules
- Price
- $67.18
- Rating
- 4.3/5
- Reviews
- 9,185
- Age
- 13y ago
Sporter - Ashwagandha 1000mg KSM66-60 Vegan Capsules with Pure Organic Ashwagandha - For Mood Immune & Mindful Support
- Price
- $54.71
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 8mo ago
Sunshine Nutrition Ashwagandha Root Extract 500 Mg 100 Capsules | Helps Reduce Fatigue & Stress | Herbal Supplement
- Price
- $111.71
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 6y ago
Trending
90-day click momentumNOW Foods Ashwagandha 450mg Standardized Extract | Ayurvedic Adaptogen for Stress Relief & Calm Mood & Energy & Endurance & Immune Support | 90 Veg Capsules
- Price
- $67.18
- Rating
- 4.3/5
- Reviews
- 9,185
- Age
- 13y ago
Gardeno Ashwagandha Daily Zen 500mg Capsules with SHODEN Extract -35% Withanolides | Root & Leaf Extract for Wellness & Relaxation | Plant-Based Non-GMO Halal | 60 Veg Capsules
- Price
- $123.14
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 6y ago
Sporter - Ashwagandha 1000mg KSM66-60 Vegan Capsules with Pure Organic Ashwagandha - For Mood Immune & Mindful Support
- Price
- $54.71
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 8mo ago
Organic India Ashwagandha | Helps Gain Strenght & Vitality | Energizes & Rejuvenates | 90 Capsule
- Price
- $96.46
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 13y ago
Kapiva Ashwagandha Gold Capsules 183rd day harvested Potent Nagori Ashwagandha With Gold Shilajit | Helps in Stress Management Improve Energy and Stamina | For Men & Women (60 Capsules)
- Price
- $47.25
- Rating
- 4.1/5
- Reviews
- 1,793
- Age
- 4y ago
Newest
by launch date
THORNE Ashwagandha - Highly Concentrated Shoden - Calming Stress Support for Women & Men - Supports Daytime Energy Mental Clarity & Optimal Immune Function* - Third-Party Certified - 30 Capsules
- Price
- $106.75
- Rating
- 4.6/5
- Reviews
- 530
- Age
- 8mo ago
Sporter - Ashwagandha 1000mg KSM66-60 Vegan Capsules with Pure Organic Ashwagandha - For Mood Immune & Mindful Support
- Price
- $54.71
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 8mo ago
Ashwagandha Capsules with Organic Ashwagandha Extract Powder & Black Pepper Root Extract | 1500 MG |
- Price
- $49.85
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 3y ago
Kapiva Ashwagandha Gold Capsules 183rd day harvested Potent Nagori Ashwagandha With Gold Shilajit | Helps in Stress Management Improve Energy and Stamina | For Men & Women (60 Capsules)
- Price
- $47.25
- Rating
- 4.1/5
- Reviews
- 1,793
- Age
- 4y ago
Natures Bounty Anxiety and Stress Relief Ashwagandha KSM-66 50 Tablets
- Price
- $67.74
- Rating
- 4.4/5
- Reviews
- 6,465
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
48
Top-5 brand share
54%
Top 20: 99%
Top-5 click share
51%
Top 20: 97%
Open market
39%
- Nutricost14%
- NaturaLife Labs11%
- NOW10%
- SPORTER9%
- Himalaya9%
- AMBROSIAL7%
Demand
Ashwagandha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Ashwagandha search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ashwagandha232K/yr
- اشواغندا14K/yr
- ashwagandha capsules5K/yr
- ashwaganda7K/yr
- ashwagandha himalaya4K/yr
- ashwagandha tablets6K/yr
- ashwagandha now4K/yr
Reviews and returns
What reviews say buyers love and hate about Ashwagandha
We read the reviews and the return reasons for every product selling here.
“Bad experience in Amazon app”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ashwagandha questions
Answered from the same tracked data.