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Ankle Support

Fail

Prices span $15.00–$276.10, mostly outside the sweet spot, so Ankle Support is a Fail.

Flapen Score
48
48 / 100
Ranks 223 of 371 Health niches · −3 vs the category median of 51
Market size
$201K/yr70K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
57%top-5 click share · 18 brands · 45 sellers

Flapen Score

Ankle Support against its category

The dotted line is the Health average. Past it, Ankle Support is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ankle Support market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Ankle Support 70K times last year and spent an estimated $201K. The top 5 brands take 68% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
3.6%
Market size, estimated
$201Ka year
Peak month
February1.8× the quietest month
Top search term
ankle support35K searches a year

02 · Price

A sale here is worth $78.72.

Listings sell for $78.72 on average, from $15.00 to $276.10. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $78.72 that is $0 to $8K a year per listing.

Average price
$78.72inside the $15 to $100 sweet spot
Price range
$15.00–$276.10
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
4.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #74 within Medical Supplies & Equipment. It carries 3,115 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
90%
Out of stock, average day
1.6%
Average rank
#74in Medical Supplies & Equipment
Average rating
4.30 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,115per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Ankle Support products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$20K$40K$60K$80K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

45

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

57%

Top 20: 89%

Open market

26%

  • FDTY22%
  • KASTWAVE20%
  • Futuro12%
  • Alpinmett8%
  • Zamst7%
  • MAKINGTEC5%

Demand

Ankle Support search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Ankle Support search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ankle support35K/yr
  • ankle brace20K/yr
  • ankle support for men9K/yr
  • ankle support for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Ankle Support

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “الحجم الكلي”
4.1%of orders come back
“though for my wife's small ankles it was slightly loose”
A buyer, on “الحجم الكلي”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Ankle Support questions

Answered from the same tracked data.