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Kiddylicious

Pass

Kiddylicious scores 67 out of 100, a Pass. Shoppers spend $265K a year here, search demand grew +20.8% this quarter, and returns run at 0.0% of orders.

Flapen Score
67
67 / 100
Top 3% of 419 Grocery niches · +15 vs the category median of 52
Market size
$265K/yr148K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
22%top-5 click share · 15 brands · 24 sellers

Flapen Score

Kiddylicious against its category

The dotted line is the Grocery average. Past it, Kiddylicious is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kiddylicious market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Kiddylicious 148K times last year and spent an estimated $265K. The top 5 brands take 93% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
9.2%
Market size, estimated
$265Ka year
Peak month
November1.4× the quietest month
Top search term
kiddylicious35K searches a year

02 · Price

A sale here is worth $19.60.

Listings sell for $19.60 on average, from $3.37 to $97.06. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $19.60 that is $5K to $10K a year per listing.

Average price
$19.60inside the $15 to $100 sweet spot
Price range
$3.37–$97.06
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #24 within Grocery. It carries 1,265 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
99%
Out of stock, average day
1.3%
Average rank
#24in Grocery
Average rating
4.37 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,265per listing
Listings tracked
70

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Kiddylicious products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

$0$5K$11K$16K$21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

24

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

22%

Top 20: 61%

Open market

6%

  • Kiddylicious55%
  • Koala Picks29%
  • Goldfish6%
  • Gerber2%
  • Pepperidge Farm2%
  • Slurrp Farm1%
  • Open — no brand owns it (9 brands, 6%)

Demand

Kiddylicious search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kiddylicious search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kiddylicious35K/yr
  • koala picks11K/yr
  • kids snacks17K/yr
  • baby snacks16K/yr
  • koala pics13K/yr
  • veggie straws9K/yr
  • baby snack8K/yr
  • goldfish9K/yr
  • koala6K/yr
  • kids snack7K/yr

Reviews and returns

What reviews say buyers love and hate about Kiddylicious

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
29%of negative reviews mention “القيمة مقابل المال”
<0.1%of orders come back, a rate Amazon rounds to zero
“not worth the price”
A buyer, on “القيمة مقابل المال”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Kiddylicious questions

Answered from the same tracked data.