Kiddylicious
PassKiddylicious scores 67 out of 100, a Pass. Shoppers spend $265K a year here, search demand grew +20.8% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 67 / 100Top 3% of 419 Grocery niches · +15 vs the category median of 5267
- Market size
- $265K/yr148K searches / yr
- 90-day growth
- +20.8%search demand this quarter
- Competition
- 22%top-5 click share · 15 brands · 24 sellers
Flapen Score
Kiddylicious against its category
The dotted line is the Grocery average. Past it, Kiddylicious is stronger. Inside it, weaker.
Market
The Kiddylicious market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Kiddylicious 148K times last year and spent an estimated $265K. The top 5 brands take 93% of clicks. Flapen scores it 67 out of 100, a Pass.
01 · Demand
9.2% of searches ended in a purchase last week.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- +20.8%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $265Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- kiddylicious35K searches a year
02 · Price
A sale here is worth $19.60.
Listings sell for $19.60 on average, from $3.37 to $97.06. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $19.60 that is $5K to $10K a year per listing.
- Average price
- $19.60inside the $15 to $100 sweet spot
- Price range
- $3.37–$97.06
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #24 within Grocery. It carries 1,265 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 99%
- Out of stock, average day
- 1.3%
- Average rank
- #24in Grocery
- Average rating
- 4.37 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,265per listing
- Listings tracked
- 70
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Kiddylicious products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kiddylicious Cheesy Veggie Straws - Delicious Finger Food Kids Snack - Gluten Free - Suitable for 9+ Months - 10 Packs (10x12gm)
- Price
- $41.19
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 2y ago

Koala Picks Healthy Snacks Combo 120g Cheese Crackers Zaatar Crackers Rainbow Breadsticks - 40g Each Wholesome Ingredients Perfect Snack for Kids & Adults
- Price
- $24.74
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 1y ago

Kiddylicious Cheesy Veggie Straws - Delicious Finger Food Kids Snack - Gluten Free - Suitable for 9+ Months - 4 Packs (4x12gm)
- Price
- $16.63
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 9y ago

Pepperidge Farm Goldfish Baked Snack Crackers Colors 187 grams
- Price
- $15.96
- Rating
- 4.6/5
- Reviews
- 1,943
- Age
- 12y ago

Kiddylicious Strawberry Wafers Baby Snack (Maxi Pack 10x4g) | Gluten & Dairy Free Finger Food for Babies 6+ Months | Light Crispy & Dissolvable Weaning Snack | No Artificial Colours or Preservatives
- Price
- $22.20
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 7y ago
Trending
90-day click momentum
Kiddylicious Strawberry Fruity Bakes Kids Snack 6x22g - Healthy Soft Baked Treats Suitable for 12+ Months Delicious Fruit Flavor for Toddlers and Young Children
- Price
- $18.16
- Rating
- 4.4/5
- Reviews
- 168
- Age
- 7y ago

Kiddylicious Banana Mango & Passion Fruit Smoothie Melts Delicious Snacks for Kids Suitable for 12+ Months - 6g
- Price
- $4.17
- Rating
- 4.0/5
- Reviews
- 137
- Age
- 8y ago

Kiddylicious Banana Soft Biscotti - Yummy Baked Snacks for Kids - Suitable for 7+ Months - (6x20 gm) - Pack May Vary
- Price
- $18.14
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 7y ago

Koala Picks Healthy Snacks Combo 120g Cheese Crackers Zaatar Crackers Rainbow Breadsticks - 40g Each Wholesome Ingredients Perfect Snack for Kids & Adults
- Price
- $24.74
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 1y ago

Koala Picks Vanilla Cookies 8 pcs/pack Delicious Vanilla-Flavored Cookies Made from All-Natural Ingredients Perfect for Snacking and Sharing Free from Artificial Flavors and Preservatives
- Price
- $20.10
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 1y ago
Newest
by launch date
Koala Picks Vanilla Cookies 8 pcs/pack Delicious Vanilla-Flavored Cookies Made from All-Natural Ingredients Perfect for Snacking and Sharing Free from Artificial Flavors and Preservatives
- Price
- $20.10
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 1y ago

Koala Picks Healthy Snacks Combo 120g Cheese Crackers Zaatar Crackers Rainbow Breadsticks - 40g Each Wholesome Ingredients Perfect Snack for Kids & Adults
- Price
- $24.74
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 1y ago

Koala Picks 6pcs Strawberry Fruit Rolls No Preservatives Healthy Natural Snack for Kids Lunch Boxes & Adults Made with Strawberries Apples and Honey - Nutritious Treat for Lunchbox
- Price
- $8.69
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 1y ago

Kiddylicious Blueberry Wafers Baby Snack (Maxi Pack 10x4g) | Gluten & Dairy Free Finger Food for Babies 6+ Months | Light Crispy & Dissolvable Weaning Snack | No Artificial Colours or Preservatives
- Price
- $21.44
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 2y ago

Kiddylicious Pizza Veggie Straws | Delicious Finger Food Kids Snack | Gluten Free | Suitable for 3+ Years | 4 Packs (4x12gm)
- Price
- $18.58
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
24
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
22%
Top 20: 61%
Open market
6%
- Kiddylicious55%
- Koala Picks29%
- Goldfish6%
- Gerber2%
- Pepperidge Farm2%
- Slurrp Farm1%
- Open — no brand owns it (9 brands, 6%)
Demand
Kiddylicious search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Kiddylicious search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kiddylicious35K/yr
- koala picks11K/yr
- kids snacks17K/yr
- baby snacks16K/yr
- koala pics13K/yr
- veggie straws9K/yr
- baby snack8K/yr
- goldfish9K/yr
- koala6K/yr
- kids snack7K/yr
Reviews and returns
What reviews say buyers love and hate about Kiddylicious
We read the reviews and the return reasons for every product selling here.
“not worth the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kiddylicious questions
Answered from the same tracked data.









