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Ghee

Pass

Ghee scores 67 out of 100, a Pass. Shoppers spend $1.4M a year here, search demand grew +3.7% this quarter, and returns run at 0.0% of orders.

Flapen Score
67
67 / 100
Top 3% of 419 Grocery niches · +15 vs the category median of 52
Market size
$1.4M/yr509K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
52%top-5 click share · 18 brands · 24 sellers

Flapen Score

Ghee against its category

The dotted line is the Grocery average. Past it, Ghee is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghee market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Ghee 509K times last year and spent an estimated $1.4M. The top 5 brands take 81% of clicks. Demand peaks in Feb. Flapen scores it 67 out of 100, a Pass.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 509K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
509K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
8.3%
Market size, estimated
$1.4Ma year
Peak month
February1.5× the quietest month
Top search term
ghee257K searches a year

02 · Price

A sale here is worth $31.97.

Listings sell for $31.97 on average, from $8.09 to $68.63. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $31.97 that is $48K to $64K a year per listing.

Average price
$31.97inside the $15 to $100 sweet spot
Price range
$8.09–$68.63
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$48K–$64K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #33 within Grocery. It carries 447 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
97%
Out of stock, average day
4.2%
Average rank
#33in Grocery
Average rating
4.35 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
447per listing
Listings tracked
31

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Ghee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$54K$108K$163K$217K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

24

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

52%

Top 20: 90%

Open market

16%

  • Amul61%
  • Almarai8%
  • Nambisan's5%
  • Homegrown4%
  • Generic3%
  • GRB3%
  • Open — no brand owns it (12 brands, 16%)

Demand

Ghee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Search terms

Top Ghee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghee257K/yr
  • amul ghee55K/yr
  • ghee cow 1kg47K/yr
  • cow ghee20K/yr
  • desi ghee23K/yr
  • amul15K/yr
  • ghee cow10K/yr
  • سمنة البقرة الحلوب12K/yr
  • amul ghee 1kg11K/yr
  • amul ghee 1_kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Ghee

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “يشم”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad smell”
A buyer, on “يشم”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Ghee questions

Answered from the same tracked data.