Ghee
PassGhee scores 67 out of 100, a Pass. Shoppers spend $1.4M a year here, search demand grew +3.7% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 67 / 100Top 3% of 419 Grocery niches · +15 vs the category median of 5267
- Market size
- $1.4M/yr509K searches / yr
- 90-day growth
- +3.7%search demand this quarter
- Competition
- 52%top-5 click share · 18 brands · 24 sellers
Flapen Score
Ghee against its category
The dotted line is the Grocery average. Past it, Ghee is stronger. Inside it, weaker.
Market
The Ghee market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Ghee 509K times last year and spent an estimated $1.4M. The top 5 brands take 81% of clicks. Demand peaks in Feb. Flapen scores it 67 out of 100, a Pass.
01 · Demand
8.3% of searches ended in a purchase last week.
Shoppers searched for this 509K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 509K
- Growth, 90 days vs prior 90
- +3.7%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $1.4Ma year
- Peak month
- February1.5× the quietest month
- Top search term
- ghee257K searches a year
02 · Price
A sale here is worth $31.97.
Listings sell for $31.97 on average, from $8.09 to $68.63. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $31.97 that is $48K to $64K a year per listing.
- Average price
- $31.97inside the $15 to $100 sweet spot
- Price range
- $8.09–$68.63
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $48K–$64K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
10% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #33 within Grocery. It carries 447 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 97%
- Out of stock, average day
- 4.2%
- Average rank
- #33in Grocery
- Average rating
- 4.35 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 447per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Ghee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amul Pure Cow Ghee 1Litre
- Price
- $36.99
- Rating
- 4.5/5
- Reviews
- 185
- Age
- 5y ago

Ghee 500 ml
- Price
- $13.43
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 9y ago

Amul Pure Ghee 1Litre
- Price
- $29.09
- Rating
- 4.4/5
- Reviews
- 3,324
- Age
- 4y ago

Almarai Ghee Butter 800G
- Price
- $31.30
- Rating
- 4.3/5
- Reviews
- 1,450
- Age
- 7y ago

Amul Pure Ghee 2Litre
- Price
- $68.21
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 4y ago
Trending
90-day click momentum
Homegrown A2 Desi Cow Ghee (500 ml) | Traditional Bilona Hand-Churned A2 Organic Milk | Easy to Digest & Gut Healthy | Indigenous Cow Ghee | Omega 3 & 9 for Heart Health | Glass Jar
- Price
- $62.39
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 9mo ago

Homegrown Pure Desi Cow Ghee (500 ml) | Pure A2 Milk Curd-Churned | Natural Immunity & Vitality Support | 100% Pure Clarified Butter | Antioxidant Rich & Non-GMO | Wellness Daily Spoon | Glass Jar
- Price
- $31.17
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 8mo ago

Al Ain Farms Pure Cow Ghee Tin 800g
- Price
- $31.27
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 1y ago

Amul Pure Ghee 2Litre
- Price
- $68.21
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 4y ago

Ghee 500 ml
- Price
- $13.43
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 9y ago
Newest
by launch date
Homegrown Pure Desi Cow Ghee (500 ml) | Pure A2 Milk Curd-Churned | Natural Immunity & Vitality Support | 100% Pure Clarified Butter | Antioxidant Rich & Non-GMO | Wellness Daily Spoon | Glass Jar
- Price
- $31.17
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 8mo ago

Homegrown A2 Desi Cow Ghee (500 ml) | Traditional Bilona Hand-Churned A2 Organic Milk | Easy to Digest & Gut Healthy | Indigenous Cow Ghee | Omega 3 & 9 for Heart Health | Glass Jar
- Price
- $62.39
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 9mo ago

MITTRI FOODS A2 Gir Cow Ghee | Made with Traditional Bilona Method | Grassfed Pure & Healthy | Natural & Lab-Tested | 200 ml
- Price
- $48.08
- Rating
- 3.7/5
- Reviews
- 55
- Age
- 1y ago

Al Ain Farms Pure Cow Ghee Tin 800g
- Price
- $31.27
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 1y ago

GRB Pure Ghee Tin 800 ml
- Price
- $35.49
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
24
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
16%
- Amul61%
- Almarai8%
- Nambisan's5%
- Homegrown4%
- Generic3%
- GRB3%
- Open — no brand owns it (12 brands, 16%)
Demand
Ghee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.5×
Search terms
Top Ghee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ghee257K/yr
- amul ghee55K/yr
- ghee cow 1kg47K/yr
- cow ghee20K/yr
- desi ghee23K/yr
- amul15K/yr
- ghee cow10K/yr
- سمنة البقرة الحلوب12K/yr
- amul ghee 1kg11K/yr
- amul ghee 1_kg4K/yr
Reviews and returns
What reviews say buyers love and hate about Ghee
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ghee questions
Answered from the same tracked data.









