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Coconut Water

Pass

Coconut Water scores 67 out of 100, a Pass. Shoppers spend $354K a year here, search demand grew +55.0% this quarter, and returns run at 0.1% of orders.

Flapen Score
67
67 / 100
Top 3% of 419 Grocery niches · +15 vs the category median of 52
Market size
$354K/yr146K searches / yr
90-day growth
+55.0%search demand this quarter
Competition
59%top-5 click share · 10 brands · 20 sellers

Flapen Score

Coconut Water against its category

The dotted line is the Grocery average. Past it, Coconut Water is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Water market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Coconut Water 146K times last year and spent an estimated $354K. The top 5 brands take 84% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +55.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $354K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+55.0%
Conversion, latest week
6.6%
Market size, estimated
$354Ka year
Top search term
coconut water125K searches a year

02 · Price

A sale here is worth $36.86.

Listings sell for $36.86 on average, from $3.19 to $221.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $36.86 that is $55K to $74K a year per listing.

Average price
$36.86inside the $15 to $100 sweet spot
Price range
$3.19–$221.32
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$55K–$74K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #57 within Grocery. It carries 51 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
94%
Out of stock, average day
10.5%
Average rank
#57in Grocery
Average rating
4.06 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
51per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Coconut Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$35K$71K$106K$141K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

20

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

12%

  • Thai Coco46%
  • 100%.12%
  • Tropico11%
  • Rubicon9%
  • Generic6%
  • Aqua Coco4%
  • Open — no brand owns it (4 brands, 12%)

Demand

Coconut Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8× · 11 of 12 months tracked

Search terms

Top Coconut Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut water125K/yr
  • ماء جوز الهند10K/yr
  • tender coconut water4K/yr
  • organic coconut water4K/yr
  • coconut water organic4K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Water

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “الذوق العام”
50%of negative reviews mention “الذوق العام”
0.1%of orders come back
“Odd taste”
A buyer, on “الذوق العام”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Coconut Water questions

Answered from the same tracked data.