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Black Seed

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -1.5% this quarter, so Black Seed is a Maybe.

Flapen Score
57
57 / 100
Top 25% of 419 Grocery niches · +5 vs the category median of 52
Market size
$104K/yr40K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
58%top-5 click share · 19 brands · 34 sellers

Flapen Score

Black Seed against its category

The dotted line is the Grocery average. Past it, Black Seed is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Seed market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Black Seed 40K times last year and spent an estimated $104K. The top 5 brands take 61% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
10.4%
Market size, estimated
$104Ka year
Top search term
black seed12K searches a year

02 · Price

A sale here is worth $24.62.

Listings sell for $24.62 on average, from $2.54 to $107.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $24.62 that is $2K to $6K a year per listing.

Average price
$24.62inside the $15 to $100 sweet spot
Price range
$2.54–$107.47
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #34 within Grocery. It carries 2,429 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
96%
Out of stock, average day
5.5%
Average rank
#34in Grocery
Average rating
4.38 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,429per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Black Seed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$16K$21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

34

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

32%

  • Natural Spices18%
  • Generic14%
  • Green Farm11%
  • BLISS OF EARTH10%
  • Natures Choice8%
  • Datar6%

Demand

Black Seed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26DecJanFebMarAprMayJunJul

Peak months: Apr · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Black Seed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black seed12K/yr
  • kalonji seeds8K/yr
  • black seeds5K/yr
  • حبة البركة4K/yr
  • nigella seeds4K/yr
  • حبة البركة السوداء3K/yr
  • kalonji3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Seed

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “لون”
0.1%of orders come back
“Feels Color coated”
A buyer, on “لون”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Black Seed questions

Answered from the same tracked data.