A2 Ghee
MaybeReturns run at only 0.1% of orders. But demand is soft, at +4.3% this quarter, so A2 Ghee is a Maybe.
- Flapen Score
- 60 / 100Top 16% of 419 Grocery niches · +8 vs the category median of 5260
- Market size
- $159K/yr38K searches / yr
- 90-day growth
- +4.3%search demand this quarter
- Competition
- 46%top-5 click share · 19 brands · 34 sellers
Flapen Score
A2 Ghee against its category
The dotted line is the Grocery average. Past it, A2 Ghee is stronger. Inside it, weaker.
Market
The A2 Ghee market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for A2 Ghee 38K times last year and spent an estimated $159K. The top 5 brands take 71% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +4.3%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $159Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- a2 ghee24K searches a year
02 · Price
A sale here is worth $77.86.
Listings sell for $77.86 on average, from $31.17 to $210.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $77.86 that is $0 to $8K a year per listing.
- Average price
- $77.86inside the $15 to $100 sweet spot
- Price range
- $31.17–$210.84
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #65 within Grocery. It carries 778 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 84%
- Out of stock, average day
- 16.7%
- Average rank
- #65in Grocery
- Average rating
- 3.99 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 778per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top A2 Ghee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Homegrown A2 Desi Cow Ghee (500 ml) | Traditional Bilona Hand-Churned A2 Organic Milk | Easy to Digest & Gut Healthy | Indigenous Cow Ghee | Omega 3 & 9 for Heart Health | Glass Jar
- Price
- $62.39
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 9mo ago

MITTRI FOODS A2 Gir Cow Ghee | Made with Traditional Bilona Method | Grassfed Pure & Healthy | Natural & Lab-Tested | 200 ml
- Price
- $48.08
- Rating
- 3.7/5
- Reviews
- 55
- Age
- 1y ago

Two Brothers India Farms A2 Ghee (500 ml) |Free-grazed Grass-fed Desi Gir Cows | Traditional Bilona Method | Pure Natural and Healthy Ghee | Farm-Made A2 Cow Ghee with Probiotics for Gut Health
- Price
- $93.72
- Rating
- 4.3/5
- Reviews
- 1,014
- Age
- 5y ago

Natures Barn A2 Vedic Gir Cow Ghee | Traditional Bilona Method | Traditional Curd Churned
- Price
- $69.64
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 2y ago

Back 2 Organics A2 Desi Cow Ghee 200 ml | Pure Grass-Fed Hand-Churned Bilona Ghee | Rich in Omega-3 Vitamins A D E & K| Lactose & Casein Free
- Price
- $49.74
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 1y ago
Trending
90-day click momentum
Homegrown Pure Desi Cow Ghee (500 ml) | Pure A2 Milk Curd-Churned | Natural Immunity & Vitality Support | 100% Pure Clarified Butter | Antioxidant Rich & Non-GMO | Wellness Daily Spoon | Glass Jar
- Price
- $31.17
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 8mo ago

JIVIKA NATURALS A2 Desi Buffalo Ghee 1 Litre | Bilona Ghee | Grass Fed Buffaloes | Murra Buffalo | Haryana Region | Pure & Natural | Nutritional Powerhouse | Lab Tested | Pet Jar
- Price
- $45.31
- Rating
- 3.8/5
- Reviews
- 132
- Age
- 3y ago

Homegrown A2 Desi Cow Ghee (500 ml) | Traditional Bilona Hand-Churned A2 Organic Milk | Easy to Digest & Gut Healthy | Indigenous Cow Ghee | Omega 3 & 9 for Heart Health | Glass Jar
- Price
- $62.39
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 9mo ago

Two Brothers India Farms A2 Ghee (500 ml) |Free-grazed Grass-fed Desi Gir Cows | Traditional Bilona Method | Pure Natural and Healthy Ghee | Farm-Made A2 Cow Ghee with Probiotics for Gut Health
- Price
- $93.72
- Rating
- 4.3/5
- Reviews
- 1,014
- Age
- 5y ago

Organic India Pure Cow Ghee 454.65 g
- Price
- $40.63
- Rating
- 4.1/5
- Reviews
- 1,781
- Age
- 2y ago
Newest
by launch date
Homegrown Pure Desi Cow Ghee (500 ml) | Pure A2 Milk Curd-Churned | Natural Immunity & Vitality Support | 100% Pure Clarified Butter | Antioxidant Rich & Non-GMO | Wellness Daily Spoon | Glass Jar
- Price
- $31.17
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 8mo ago

Homegrown A2 Desi Cow Ghee (500 ml) | Traditional Bilona Hand-Churned A2 Organic Milk | Easy to Digest & Gut Healthy | Indigenous Cow Ghee | Omega 3 & 9 for Heart Health | Glass Jar
- Price
- $62.39
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 9mo ago

Homegrown A2 Desi Cow Ghee (1 litre) | Traditional Bilona Hand-Churned A2 Organic Milk | Easy to Digest & Gut Healthy | Indigenous Cow Ghee | Omega 3 & 9 for Heart Health | Glass Jar
- Price
- $105.65
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 9mo ago

Homegrown Organic Cow Ghee (300 ml) | Traditionally Churned Clarified Butter | Grass-Fed & Non-GMO | High-Heat Cooking Ghee | Rich in Vitamins A D E K | Keto & Paleo Friendly | Glass Jar
- Price
- $49.16
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 9mo ago

Homegrown Organic Cow Ghee (500 ml) | Traditionally Churned Clarified Butter | Grass-Fed & Non-GMO | High-Heat Cooking Ghee | Rich in Vitamins A D E K | Keto & Paleo Friendly | Glass Jar
- Price
- $63.90
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
34
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
46%
Top 20: 90%
Open market
19%
- Homegrown17%
- MITTRI FOODS15%
- Back 2 Organics14%
- TWO BROTHERS14%
- Desi & Fresh10%
- Nature's Barn10%
Demand
A2 Ghee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top A2 Ghee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- a2 ghee24K/yr
- a2 cow ghee7K/yr
- organic ghee7K/yr
Reviews and returns
What reviews say buyers love and hate about A2 Ghee
We read the reviews and the return reasons for every product selling here.
“Odd smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common A2 Ghee questions
Answered from the same tracked data.









