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Sunglasses

Maybe

The top 5 products take only 34% of clicks. But buyers convert on only 0.5% of searches, so Sunglasses is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 214 Fashion niches · +11 vs the category median of 49
Market size
$781K/yr1.5M searches / yr
90-day growth
+70.6%search demand this quarter
Competition
34%top-5 click share · 32 brands · 70 sellers

Flapen Score

Sunglasses against its category

The dotted line is the Fashion average. Past it, Sunglasses is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunglasses market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Sunglasses 1.5M times last year and spent an estimated $781K. The top 5 brands take 55% of clicks. Demand peaks in Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +70.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $781K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+70.6%
Conversion, latest week
0.5%
Market size, estimated
$781Ka year
Peak month
July2.5× the quietest month
Top search term
sunglasses406K searches a year

02 · Price

A sale here is worth $105.67.

Listings sell for $105.67 on average, from $16.16 to $448.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $105.67 that is $11K to $26K a year per listing.

Average price
$105.67above the $15 to $100 sweet spot
Price range
$16.16–$448.25
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$11K–$26K
Returns
4.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #362 within Fashion. It carries 5,122 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
1.6%
Average rank
#362in Fashion
Average rating
4.27 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,122per listing
Listings tracked
56

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$31K$63K$94K$125K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

70

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

34%

Top 20: 68%

Open market

40%

  • KANASTAL20%
  • Carfia13%
  • PUKCLAR8%
  • SOJOS7%
  • ATTCL7%
  • WASAIKKU5%

Demand

Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunglasses406K/yr
  • sun glas for men241K/yr
  • sunglass175K/yr
  • sunglasses for men105K/yr
  • sun glas for women59K/yr
  • نظارات شمسية رجالي56K/yr
  • sunglasses for women53K/yr
  • sunglasses women48K/yr
  • polarized sun glas for men21K/yr
  • sun glasses43K/yr

Reviews and returns

What reviews say buyers love and hate about Sunglasses

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “الجودة الشاملة”
34%of negative reviews mention “الجودة الشاملة”
4.6%of orders come back
“Low Quality”
A buyer, on “الجودة الشاملة”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sunglasses questions

Answered from the same tracked data.