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Energy Drink

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 97% of clicks, so Energy Drink is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 214 Fashion niches · +12 vs the category median of 49
Market size
$2.6M/yr279K searches / yr
90-day growth
+10.7%search demand this quarter
Competition
51%top-5 click share · 7 brands · 41 sellers

Flapen Score

Energy Drink against its category

The dotted line is the Fashion average. Past it, Energy Drink is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Energy Drink market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Energy Drink 279K times last year and spent an estimated $2.6M. The top 5 brands take 97% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
7.4%
Market size, estimated
$2.6Ma year
Top search term
redbull81K searches a year

02 · Price

A sale here is worth $127.01.

Listings sell for $127.01 on average, from $6.53 to $492.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $127.01 that is $64K to $95K a year per listing.

Average price
$127.01above the $15 to $100 sweet spot
Price range
$6.53–$492.97
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$64K–$95K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #215 within Fashion. It carries 2,000 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
86%
Out of stock, average day
10.5%
Average rank
#215in Fashion
Average rating
4.31 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,000per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Energy Drink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$132K$263K$395K$527K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

41

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

1%

  • Red Bull58%
  • Monster16%
  • POP MART9%
  • CELSIUS8%
  • Castore5%
  • Spect2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Energy Drink search demand

Weekly searches over the year. Pick a range.

7K5KMay '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Energy Drink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • redbull81K/yr
  • red bull50K/yr
  • monster energy drink33K/yr
  • energy drink28K/yr
  • monster26K/yr
  • celsius21K/yr
  • celsius energy drink9K/yr
  • monster energy8K/yr
  • ريد بول7K/yr
  • white monster5K/yr

Reviews and returns

What reviews say buyers love and hate about Energy Drink

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
33%of negative reviews mention “نكهة”
0.1%of orders come back
“its not really good value for money if you ordering to try out all flavours before sticking to fewer ones”
A buyer, on “نكهة”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Energy Drink questions

Answered from the same tracked data.