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Rain Coat

Maybe

Products sell for $69.84 on average, inside the sweet spot. But returns run at 4.5% of orders, so Rain Coat is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 214 Fashion niches · +12 vs the category median of 49
Market size
$263K/yr111K searches / yr
90-day growth
+58.7%search demand this quarter
Competition
43%top-5 click share · 19 brands · 117 sellers

Flapen Score

Rain Coat against its category

The dotted line is the Fashion average. Past it, Rain Coat is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rain Coat market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Rain Coat 111K times last year and spent an estimated $263K. The top 5 brands take 61% of clicks. Demand peaks in Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +58.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $263K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
+58.7%
Conversion, latest week
3.4%
Market size, estimated
$263Ka year
Peak month
July3.5× the quietest month
Top search term
rain coat45K searches a year

02 · Price

A sale here is worth $69.84.

Listings sell for $69.84 on average, from $15.80 to $172.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $69.84 that is $7K to $17K a year per listing.

Average price
$69.84inside the $15 to $100 sweet spot
Price range
$15.80–$172.09
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$7K–$17K
Returns
4.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #14 within Fashion. It carries 1,612 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
97%
Out of stock, average day
0.3%
Average rank
#14in Fashion
Average rating
4.15 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,612per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Rain Coat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$26K$39K$53K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

117

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

33%

  • Cosowe23%
  • salamra16%
  • ELECDON7%
  • JMinger7%
  • Kariys7%
  • SaphiRose6%

Demand

Rain Coat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 3.5×

Search terms

Top Rain Coat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rain coat45K/yr
  • rain jacket10K/yr
  • rain coat men13K/yr
  • raincoat12K/yr
  • raincoat for adults10K/yr
  • poncho10K/yr
  • rain coat women7K/yr
  • rain poncho4K/yr

Reviews and returns

What reviews say buyers love and hate about Rain Coat

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “سهولة الاستخدام”
50%of negative reviews mention “مقاومة للطقس”
4.5%of orders come back
“Not good for rain”
A buyer, on “مقاومة للطقس”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Rain Coat questions

Answered from the same tracked data.