rain coat
Worth a lookShows a sweet-spot price point ($69.84 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$69.84avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+58.7%90-day search growth — must beat 0% to launch
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$15.80–$172.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,611.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$263K$263K/yr · 111K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United Arab Emirates niche tracking, rain coat is a $263K/yr Amazon United Arab Emirates market (111K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jul. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rain coat market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $279K–$349K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 45%
- Out of stock
- 0.3%
- Avg brand age
- 45 months
- Avg seller age
- 6 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
117
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
33%
- Cosowe23%
- salamra16%
- ELECDON7%
- JMinger7%
- Kariys7%
- SaphiRose6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +58.7% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 3.5×
Top rain coat search terms
- rain coat45K/yr
- rain jacket10K/yr
- rain coat men13K/yr
- raincoat12K/yr
- raincoat for adults10K/yr
- poncho10K/yr
- rain coat women7K/yr
- rain poncho4K/yr
Top rain coat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cosowe Rain Ponchos for Adults Reusable 2 Pcs Raincoats for Women Men with Hood (A-Adults Poncho-White)
Cosowe$15.804.3★6,674 rev
salamra Hooded Rain Poncho Waterproof Raincoat Jacket for Men/Women/Adults with Pocket Black One size
salamra$64.144.4★789 rev
JMinger Womens Raincoats Lightweight Waterproof Windproof Adjustable Windbreaker Rain Jackets Hooded with Pockets S-XXL Zipper Black S
JMinger$61.964.2★1,484 rev
BIGTHREE Rain Ponchos 7 Pack of Emergency Waterproof Raincoats Poncho Waterproof adult Men and Women for OutdoorConcert Camping Theme Parks and Daily Commutes Fishing
BIGTHREE$33.853.6★10 rev
AIMLYXEE Mens Long Rain Jacket Hooded Rain Poncho Emergency Waterproof Poncho Lightweight Raincoat for Outdoor Activities Black XXL
AIMLYXEE$82.454.3★433 rev
Newest
by launch date
Rain Jacket for Men Ski Jacket Snowboard Jacket Waterproof Snow Jacket Mountain Raincoat Windproof Jackets Lightweight Sport Jackets Couples Pullover Hooded for Skiing Snowboarding Sports Outdoor
Kariys$56.3730 rev
Kariys Rain Jacket for Women Ski Jacket Snow Jacket Waterproof Windproof Outdoor Sports Rain Coat Hooded Warm Ski Coat Insulated with Hood for Hiking Cycling Windbreaker Ski Outdoor Sports
Kariys$57.346 rev
BIGTHREE Rain Ponchos 7 Pack of Emergency Waterproof Raincoats Poncho Waterproof adult Men and Women for OutdoorConcert Camping Theme Parks and Daily Commutes Fishing
BIGTHREE$33.8510 rev
LCHYI 7Pcs Disposable Rain Ponchos for Adults Reusable Raincoats Portable Emergency Rain Jackets with Drawstring Hood Waterproof Rain Coat for Camping Hiking Travel Outdoor Activities (Multicolor)
LCHYI$30.778 rev
salamra Hooded Rain Poncho Waterproof Raincoat Jacket with Pocket for Men/Women/Adults
salamra$60.37789 rev
Trending
90-day click momentum
JMinger Womens Raincoats Lightweight Waterproof Windproof Adjustable Windbreaker Rain Jackets Hooded with Pockets S-XXL Zipper Navy Blue M
JMinger$51.994.2★
SaphiRose Women Waterproof Rain Poncho with Pockets Yellow
SaphiRose$98.494.4★
ELECDON Rain Ponchos for Adults Disposable Plastic Raincoats and Family Rain Ponchos with Drawstring Hood Disposable Emergency Ponchos Perfect for Camping Hiking & Travel (30g/pcs)
ELECDON$56.474.3★
PAMEILA Womens Travel Plaid Shawl Wraps Open Front Poncho Cape Warm Oversized Sweaters Casual Cardigan Shawls for Fall Winter Series 01-Purple
PAMEILA$45.634.6★
Cosowe Rain Ponchos for Adults Reusable 2 Pcs Raincoats for Women Men with Hood (F-Purple)
Cosowe$22.854.3★
What buyers say about rain coat
What buyers praise and complain about, mined from review topics.What buyers love
“Very useful”
What buyers complain about
“Not good for rain”
“Flimsy”
Top return reasons
Common questions
- Is rain coat profitable to sell on Amazon United Arab Emirates?
- The niche generates $263K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +58.7%. Flapen's verdict: Worth a look (61/100).
- How competitive is the rain coat niche?
- 19 brands and 117 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in rain coat?
- Top complaints mined from reviews: مقاومة للطقس, قوة. The return rate is 4.5%.
- When does demand for rain coat peak?
- Demand peaks in Jul; the busiest month runs 3.5× the quietest.
- What does it cost to enter the rain coat niche?
- Listings span $15.80–$172.09; the average listing price is $69.84 (sweet spot $15–$100). The average incumbent carries 1,612 reviews — the moat a new listing must climb.