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World Cup

Maybe

Search demand grew +329.7% this quarter. But prices span $9.38–$1126.29, mostly outside the sweet spot, so World Cup is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 214 Fashion niches · +12 vs the category median of 49
Market size
$86K/yr42K searches / yr
90-day growth
+329.7%search demand this quarter
Competition
43%top-5 click share · 14 brands · 53 sellers

Flapen Score

World Cup against its category

The dotted line is the Fashion average. Past it, World Cup is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The World Cup market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for World Cup 42K times last year and spent an estimated $86K. The top 5 brands take 77% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +329.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+329.7%
Conversion, latest week
1.3%
Market size, estimated
$86Ka year
Top search term
world cup21K searches a year

02 · Price

A sale here is worth $160.77.

Listings sell for $160.77 on average, from $9.38 to $1126.29. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $160.77 that is $0 to $16K a year per listing.

Average price
$160.77above the $15 to $100 sweet spot
Price range
$9.38–$1126.29
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 27.5% of listings are out of stock. The average listing ranks #169 within Fashion. It carries 155 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
66%
Out of stock, average day
27.5%
Average rank
#169in Fashion
Average rating
4.18 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
155per listing
Listings tracked
35

04 · Newcomers

Amazon counts 14 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
14Amazon's first-year sales bar
Average brand age
23 months

Products

Top World Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 rising

Sellers

53

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

18%

  • Wagon International31%
  • Generic20%
  • adidas9%
  • hamsterselect9%
  • PANINI8%
  • LEGO5%
  • Open — no brand owns it (8 brands, 18%)

Search terms

Top World Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • world cup21K/yr
  • world cup trophy16K/yr
  • كأس العالم5K/yr

Reviews and returns

What reviews say buyers love and hate about World Cup

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “الجودة الشاملة”
63%of negative reviews mention “الحجم الكلي”
0.1%of orders come back
“Very small”
A buyer, on “الحجم الكلي”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common World Cup questions

Answered from the same tracked data.