Sunscreen
Sunscreen clears our launch bar: a $2.3M/yr market growing +83.1% this quarter with returns at 0.8%.
Flapen Score
Top 1% of 445 Beauty niches · +20 vs the category median of 51
Is Sunscreen profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Sunscreen is a $2.3M/yr Amazon United Arab Emirates market (1.5M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 71/100.
Sunscreen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +83.1% over the last 90 days and 3.5% of searches end in a purchase.
$2.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 30 products
Top Sunscreen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Beauty of Joseon Relief Sun Rice Probiotics SPF 50+ PA++++ Korean Sunscreen sunblock for Face Daily Sunscreen for Men Women Skincare 50ml
- Price
- $33.11
- Rating
- 4.4/5
- Reviews
- 3,235
- Age
- 3y ago
La Roche-Posay Anthelios UVMune 400 Invisible Fluid Sunscreen SPF 50+ for Men/Women Dermatologically-Tested Skincare Sunblock for Sensitive Reactive or Sun-Allergic Skin 50ml
- Price
- $71.79
- Rating
- 4.2/5
- Reviews
- 16,773
- Age
- 4y ago
Minimalist SPF 50 Sunscreen with Niacinamide & Multi-Vitamins | Broad Spectrum UVA/UVB Protection PA ++++ | No White Cast Lightweight & Matte Finish | Acne Safe Face Susncreen | 50g
- Price
- $32.87
- Rating
- 4.2/5
- Reviews
- 29,874
- Age
- 4y ago
The Derma Co 1% Hyaluronic Aqua Gel Sunscreen SPF 50 PA++++ with Vitamin E Oil-Free No White Cast | Broad Spectrum UVA/UVB Blue Light & Anti-Pollution Protection Fast-Absorbing & Hydrating 50g
- Price
- $25.53
- Rating
- 4.2/5
- Reviews
- 21,032
- Age
- 4y ago
Beauty of Joseon Relief Sun Aqua-Fresh Sunscreen Rice + Panthenol SPF 50+ PA++++ Lightweight Daily UV Protector for Acne-Prone Sensitive Skin Korean skincare for Men and Women 50ml
- Price
- $37.05
- Rating
- 4.4/5
- Reviews
- 3,533
- Age
- 1y ago
Trending
90-day click momentum
Neutrogena Ultra Sheer Invisible Fluid Hydrating Sunscreen SPF 50 Face 50ml Fragrance Free With Niacinamide Vitamin C Vitamin E and Antioxidants Non-Greasy Sunscreen For Normal To Dry Skin
- Price
- $36.74
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 3mo ago
Aqualogica Glow+ Dewy Sunscreen with Vitamin C Hyaluronic Acid & Papaya Extract | SPF 50 PA++++ Broad Spectrum UVA/UVB Protection Brightening Hydrating Lightweight & No White Cast Protection 50g
- Price
- $23.73
- Rating
- 4.1/5
- Reviews
- 19,460
- Age
- 4y ago
La Roche-Posay Anthelios UVMune 400 Oil Control Fluid Sunscreen SPF 50+ for Men/Women; Dermatologically-Tested Sunblock for Sensitive Oily Skin 50ML
- Price
- $83.85
- Rating
- 4.6/5
- Reviews
- 7,603
- Age
- 3y ago
Eucerin Sun Sensitive Protect Facial Sunscreen High UVA/UVB Protection SPF 50+ Water-Resistant Fragrance-Free Sun Protection For Sensitive and Dry Skin Suitable for Atopic Skin 50ml
- Price
- $58.35
- Rating
- 4.4/5
- Reviews
- 449
- Age
- 8y ago
Beauty of Joseon Relief Sun Rice Probiotics SPF 50+ PA++++ Korean Sunscreen sunblock for Face Daily Sunscreen for Men Women Skincare 2 Pack (50ml x 2)
- Price
- $74.55
- Rating
- 4.4/5
- Reviews
- 3,235
- Age
- 4y ago
Newest
by launch dateNeutrogena Ultra Sheer Invisible Fluid Hydrating Sunscreen SPF 50 Face 50ml Fragrance Free With Niacinamide Vitamin C Vitamin E and Antioxidants Non-Greasy Sunscreen For Normal To Dry Skin
- Price
- $36.74
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 3mo ago
Beauty of Joseon Relief Sun Aqua-Fresh Sunscreen Rice + Panthenol SPF 50+ PA++++ Lightweight Daily UV Protector for Acne-Prone Sensitive Skin Korean skincare for Men and Women 50ml
- Price
- $37.05
- Rating
- 4.4/5
- Reviews
- 3,533
- Age
- 1y ago
Garnier Skin Active Invisible Serum Sunscreen Vitamin C SPF50+ PA++++ for Men and Women UVA/UVB Protection Lightweight Non-Greasy Non-Oily 30 ml
- Price
- $18.41
- Rating
- 4.2/5
- Reviews
- 549
- Age
- 2y ago
Dot & Key Sunscreen SPF 50 PA+++ with Vitamin C + E | for Even Toned & Glowing Skin | No White Cast WaterLight I UVA/B & Blue Light Protection I Better Vitamin D absorption I for Women & Men | 50gm
- Price
- $29.93
- Rating
- 4.2/5
- Reviews
- 10,989
- Age
- 2y ago
The Derma Co 1% Hyaluronic Aqua Gel Sunscreen SPF 50 PA++++ with Vitamin E Oil-Free No White Cast | Broad Spectrum UVA/UVB Blue Light & Anti-Pollution Protection Fast-Absorbing & Hydrating 80g
- Price
- $32.41
- Rating
- 4.2/5
- Reviews
- 7,969
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
101
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
51%
Top 20: 88%
Open market
16%
- Beauty of Joseon27%
- La Roche-Posay19%
- Eucerin12%
- The Derma Co11%
- Minimalist9%
- Garnier7%
- Open — no brand owns it (9 brands, 16%)
Sunscreen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3×
Top Sunscreen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sunscreen602K/yr
- sunscreen spf 50 face277K/yr
- la roche posay sunscreen104K/yr
- واقي شمس66K/yr
- eucerin sunscreen64K/yr
- sunscreen spf 5044K/yr
- sun screen37K/yr
- sunblock36K/yr
- minimalist sunscreen29K/yr
- laroche-posay sunscreen24K/yr
What reviews say buyers love and hate about Sunscreen
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Good quality”
“GOOD FOR SKINCARE”
“Lightweight and perfect for daily use”
“absorbs quickly”
“Very moisturizing”
What buyers complain about
69% of reviews“Smell bad”
“caused me an allergy”
“Was not good on my skin”
“Small size”
“High price”
Sunscreen return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sunscreen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
