Sunscreen
PassSunscreen scores 71 out of 100, a Pass. Shoppers spend $2.3M a year here, search demand grew +83.1% this quarter, and returns run at 0.8% of orders.
- Flapen Score
- 71 / 100Top 1% of 445 Beauty niches · +20 vs the category median of 5171
- Market size
- $2.3M/yr1.5M searches / yr
- 90-day growth
- +83.1%search demand this quarter
- Competition
- 51%top-5 click share · 15 brands · 101 sellers
Flapen Score
Sunscreen against its category
The dotted line is the Beauty average. Past it, Sunscreen is stronger. Inside it, weaker.
Market
The Sunscreen market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Sunscreen 1.5M times last year and spent an estimated $2.3M. The top 5 brands take 77% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +83.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +83.1%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $2.3Ma year
- Peak month
- May2.3× the quietest month
- Top search term
- sunscreen602K searches a year
02 · Price
A sale here is worth $44.89.
Listings sell for $44.89 on average, from $18.41 to $91.77. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $44.89 that is $56K to $67K a year per listing.
- Average price
- $44.89inside the $15 to $100 sweet spot
- Price range
- $18.41–$91.77
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $56K–$67K
- Returns
- 0.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Beauty. It carries 6,984 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #82in Beauty
- Average rating
- 4.39 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 6,984per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Sunscreen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Beauty of Joseon Relief Sun Rice Probiotics SPF 50+ PA++++ Korean Sunscreen sunblock for Face Daily Sunscreen for Men Women Skincare 50ml
- Price
- $33.11
- Rating
- 4.4/5
- Reviews
- 3,235
- Age
- 3y ago

La Roche-Posay Anthelios UVMune 400 Invisible Fluid Sunscreen SPF 50+ for Men/Women Dermatologically-Tested Skincare Sunblock for Sensitive Reactive or Sun-Allergic Skin 50ml
- Price
- $71.79
- Rating
- 4.2/5
- Reviews
- 16,773
- Age
- 4y ago

Minimalist SPF 50 Sunscreen with Niacinamide & Multi-Vitamins | Broad Spectrum UVA/UVB Protection PA ++++ | No White Cast Lightweight & Matte Finish | Acne Safe Face Susncreen | 50g
- Price
- $32.87
- Rating
- 4.2/5
- Reviews
- 29,874
- Age
- 4y ago

The Derma Co 1% Hyaluronic Aqua Gel Sunscreen SPF 50 PA++++ with Vitamin E Oil-Free No White Cast | Broad Spectrum UVA/UVB Blue Light & Anti-Pollution Protection Fast-Absorbing & Hydrating 50g
- Price
- $25.53
- Rating
- 4.2/5
- Reviews
- 21,032
- Age
- 4y ago

Beauty of Joseon Relief Sun Aqua-Fresh Sunscreen Rice + Panthenol SPF 50+ PA++++ Lightweight Daily UV Protector for Acne-Prone Sensitive Skin Korean skincare for Men and Women 50ml
- Price
- $37.05
- Rating
- 4.4/5
- Reviews
- 3,533
- Age
- 1y ago
Trending
90-day click momentum
Neutrogena Ultra Sheer Invisible Fluid Hydrating Sunscreen SPF 50 Face 50ml Fragrance Free With Niacinamide Vitamin C Vitamin E and Antioxidants Non-Greasy Sunscreen For Normal To Dry Skin
- Price
- $36.74
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 3mo ago

Aqualogica Glow+ Dewy Sunscreen with Vitamin C Hyaluronic Acid & Papaya Extract | SPF 50 PA++++ Broad Spectrum UVA/UVB Protection Brightening Hydrating Lightweight & No White Cast Protection 50g
- Price
- $23.73
- Rating
- 4.1/5
- Reviews
- 19,460
- Age
- 4y ago

La Roche-Posay Anthelios UVMune 400 Oil Control Fluid Sunscreen SPF 50+ for Men/Women; Dermatologically-Tested Sunblock for Sensitive Oily Skin 50ML
- Price
- $83.85
- Rating
- 4.6/5
- Reviews
- 7,603
- Age
- 3y ago

Eucerin Sun Sensitive Protect Facial Sunscreen High UVA/UVB Protection SPF 50+ Water-Resistant Fragrance-Free Sun Protection For Sensitive and Dry Skin Suitable for Atopic Skin 50ml
- Price
- $58.35
- Rating
- 4.4/5
- Reviews
- 449
- Age
- 8y ago

Beauty of Joseon Relief Sun Rice Probiotics SPF 50+ PA++++ Korean Sunscreen sunblock for Face Daily Sunscreen for Men Women Skincare 2 Pack (50ml x 2)
- Price
- $74.55
- Rating
- 4.4/5
- Reviews
- 3,235
- Age
- 4y ago
Newest
by launch date
Neutrogena Ultra Sheer Invisible Fluid Hydrating Sunscreen SPF 50 Face 50ml Fragrance Free With Niacinamide Vitamin C Vitamin E and Antioxidants Non-Greasy Sunscreen For Normal To Dry Skin
- Price
- $36.74
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 3mo ago

Beauty of Joseon Relief Sun Aqua-Fresh Sunscreen Rice + Panthenol SPF 50+ PA++++ Lightweight Daily UV Protector for Acne-Prone Sensitive Skin Korean skincare for Men and Women 50ml
- Price
- $37.05
- Rating
- 4.4/5
- Reviews
- 3,533
- Age
- 1y ago

Garnier Skin Active Invisible Serum Sunscreen Vitamin C SPF50+ PA++++ for Men and Women UVA/UVB Protection Lightweight Non-Greasy Non-Oily 30 ml
- Price
- $18.41
- Rating
- 4.2/5
- Reviews
- 549
- Age
- 2y ago

Dot & Key Sunscreen SPF 50 PA+++ with Vitamin C + E | for Even Toned & Glowing Skin | No White Cast WaterLight I UVA/B & Blue Light Protection I Better Vitamin D absorption I for Women & Men | 50gm
- Price
- $29.93
- Rating
- 4.2/5
- Reviews
- 10,989
- Age
- 2y ago

The Derma Co 1% Hyaluronic Aqua Gel Sunscreen SPF 50 PA++++ with Vitamin E Oil-Free No White Cast | Broad Spectrum UVA/UVB Blue Light & Anti-Pollution Protection Fast-Absorbing & Hydrating 80g
- Price
- $32.41
- Rating
- 4.2/5
- Reviews
- 7,969
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
101
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
51%
Top 20: 88%
Open market
16%
- Beauty of Joseon27%
- La Roche-Posay19%
- Eucerin12%
- The Derma Co11%
- Minimalist9%
- Garnier7%
- Open — no brand owns it (9 brands, 16%)
Demand
Sunscreen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3×
Search terms
Top Sunscreen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sunscreen602K/yr
- sunscreen spf 50 face277K/yr
- la roche posay sunscreen104K/yr
- واقي شمس66K/yr
- eucerin sunscreen64K/yr
- sunscreen spf 5044K/yr
- sun screen37K/yr
- sunblock36K/yr
- minimalist sunscreen29K/yr
- laroche-posay sunscreen24K/yr
Reviews and returns
What reviews say buyers love and hate about Sunscreen
We read the reviews and the return reasons for every product selling here.
“Smell bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sunscreen questions
Answered from the same tracked data.









