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Sunscreen

Pass

Sunscreen scores 71 out of 100, a Pass. Shoppers spend $2.3M a year here, search demand grew +83.1% this quarter, and returns run at 0.8% of orders.

Flapen Score
71
71 / 100
Top 1% of 445 Beauty niches · +20 vs the category median of 51
Market size
$2.3M/yr1.5M searches / yr
90-day growth
+83.1%search demand this quarter
Competition
51%top-5 click share · 15 brands · 101 sellers

Flapen Score

Sunscreen against its category

The dotted line is the Beauty average. Past it, Sunscreen is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunscreen market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Sunscreen 1.5M times last year and spent an estimated $2.3M. The top 5 brands take 77% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +83.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+83.1%
Conversion, latest week
3.5%
Market size, estimated
$2.3Ma year
Peak month
May2.3× the quietest month
Top search term
sunscreen602K searches a year

02 · Price

A sale here is worth $44.89.

Listings sell for $44.89 on average, from $18.41 to $91.77. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $44.89 that is $56K to $67K a year per listing.

Average price
$44.89inside the $15 to $100 sweet spot
Price range
$18.41–$91.77
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
$56K–$67K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Beauty. It carries 6,984 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#82in Beauty
Average rating
4.39 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
6,984per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$115K$229K$344K$458K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

101

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

16%

  • Beauty of Joseon27%
  • La Roche-Posay19%
  • Eucerin12%
  • The Derma Co11%
  • Minimalist9%
  • Garnier7%
  • Open — no brand owns it (9 brands, 16%)

Demand

Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunscreen602K/yr
  • sunscreen spf 50 face277K/yr
  • la roche posay sunscreen104K/yr
  • واقي شمس66K/yr
  • eucerin sunscreen64K/yr
  • sunscreen spf 5044K/yr
  • sun screen37K/yr
  • sunblock36K/yr
  • minimalist sunscreen29K/yr
  • laroche-posay sunscreen24K/yr

Reviews and returns

What reviews say buyers love and hate about Sunscreen

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “الجودة الشاملة”
20%of negative reviews mention “يشم”
0.8%of orders come back
“Smell bad”
A buyer, on “يشم”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sunscreen questions

Answered from the same tracked data.