Chocolate
PassChocolate scores 70 out of 100, a Pass. Shoppers spend $966K a year here, search demand grew +9.5% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 70 / 100Top 1% of 445 Beauty niches · +19 vs the category median of 5170
- Market size
- $966K/yr1.6M searches / yr
- 90-day growth
- +9.5%search demand this quarter
- Competition
- 27%top-5 click share · 28 brands · 59 sellers
Flapen Score
Chocolate against its category
The dotted line is the Beauty average. Past it, Chocolate is stronger. Inside it, weaker.
Market
The Chocolate market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Chocolate 1.6M times last year and spent an estimated $966K. The top 5 brands take 58% of clicks. Demand peaks in Nov. Flapen scores it 70 out of 100, a Pass.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $966K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +9.5%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $966Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- chocolate720K searches a year
02 · Price
A sale here is worth $18.32.
Listings sell for $18.32 on average, from $2.90 to $57.05. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At $18.32 that is $5K to $9K a year per listing.
- Average price
- $18.32inside the $15 to $100 sweet spot
- Price range
- $2.90–$57.05
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
51% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #73 within Beauty. It carries 705 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 99%
- Out of stock, average day
- 0.8%
- Average rank
- #73in Beauty
- Average rating
- 4.34 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 705per listing
- Listings tracked
- 73
04 · Newcomers
Amazon counts 8 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Merci Chocolate Assorted Premium European Chocolates 250g 7 Flavors Perfect for Gifting and Sharing Made with Carefully Selected Ingredients
- Price
- $13.49
- Rating
- 4.3/5
- Reviews
- 1,873
- Age
- 13y ago

Mars Best Of Minis Chocolate Bag 400g
- Price
- $22.56
- Rating
- 4.5/5
- Reviews
- 1,108
- Age
- 1y ago

Merci Chocolate Assorted Premium European Chocolates 400g 7 Flavors Perfect for Gifting and Sharing Made with Carefully Selected Ingredients
- Price
- $18.82
- Rating
- 4.4/5
- Reviews
- 860
- Age
- 8y ago

Lindt Milk Lindor Chocolate 200 Gm (Pack Of 1)
- Price
- $24.58
- Rating
- 4.3/5
- Reviews
- 379
- Age
- 12y ago

Twix Original Chocolate Miniatures 150g Miniature Bars of Twix Chocolate Crispy Biscuit Candy Bars Layered with Caramel and Milk Chocolate
- Price
- $9.39
- Rating
- 4.3/5
- Reviews
- 1,203
- Age
- 7y ago
Trending
90-day click momentum
KitKat Chunky in Pistachio Kunafa Chocolate Bag (166g)
- Price
- $14.80
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 8mo ago

Merci Chocolate Assorted Premium European Chocolates 250g 7 Flavors Perfect for Gifting and Sharing Made with Carefully Selected Ingredients
- Price
- $13.49
- Rating
- 4.3/5
- Reviews
- 1,873
- Age
- 13y ago

Merci Chocolate Assorted Premium European Chocolates 400g 7 Flavors Perfect for Gifting and Sharing Made with Carefully Selected Ingredients
- Price
- $18.82
- Rating
- 4.4/5
- Reviews
- 860
- Age
- 8y ago

Lindt Lindor Milk Chocolate Assorted With Melting Filling - 200G
- Price
- $22.22
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 7y ago

Karish Viral Dubai Chocolate Kunafa with Creamy Pistachio Filling 37g - Freshly Made with 42% Real Chocolate Bar - Arabian Dessert Luxury Dessert Gourmet Gift
- Price
- $8.55
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 10mo ago
Newest
by launch date
Mars Celebrations Christmas Mini Box 69g Assorted Chocolate Variety Gift Box
- Price
- $8.11
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 8mo ago

KitKat Chunky in Pistachio Kunafa Chocolate Bag (166g)
- Price
- $14.80
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 8mo ago

Karish Viral Dubai Chocolate Kunafa with Creamy Pistachio Filling 37g - Freshly Made with 42% Real Chocolate Bar - Arabian Dessert Luxury Dessert Gourmet Gift
- Price
- $8.55
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 10mo ago

Best of Minis CEL 15 * 196G SHBAG FR BE EVEREST
- Price
- $13.38
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago

Best of Minis CEL SHARING 8 * 365G BG BE NL EVEREST
- Price
- $23.70
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
59
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
27%
Top 20: 61%
Open market
36%
- Lindt16%
- Merci14%
- GALAXY11%
- Mars10%
- MARS7%
- KitKat6%
Demand
Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chocolate720K/yr
- chocolates in offer323K/yr
- chocolates114K/yr
- lindt chocolate95K/yr
- lindt66K/yr
- merci chocolate24K/yr
- chocolate box43K/yr
- mars23K/yr
- mars lipshades28K/yr
- merci12K/yr
Reviews and returns
What reviews say buyers love and hate about Chocolate
We read the reviews and the return reasons for every product selling here.
“Horrible taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chocolate questions
Answered from the same tracked data.









