Is Deodorant for Men profitable to sell on Amazon United Arab Emirates?

Flapen scores Deodorant for Men 69 out of 100 on Amazon United Arab Emirates, a Pass. Shoppers spend $1.3M a year across 54 tracked products. Search demand grew +12.5% in the last 90 days.

How competitive is the Deodorant for Men niche on Amazon United Arab Emirates?

17 brands and 68 sellers compete in Deodorant for Men on Amazon United Arab Emirates. The top 5 Deodorant for Men products take 36% of clicks, and the top 5 brands take 86%.

What do buyers complain about in Deodorant for Men?

Deodorant for Men buyers on Amazon United Arab Emirates complain most about يشم, الجودة الشاملة, and متانة. Returns run at 0.4% of orders.

When does demand for Deodorant for Men peak?

Search demand for Deodorant for Men on Amazon United Arab Emirates peaks in Nov, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Deodorant for Men niche?

Deodorant for Men sells for $23.46 on average on Amazon United Arab Emirates, inside the $15 to $100 sweet spot. Listings run $7.93 to $64.97. The average product has 3,075 reviews, the count a new listing must catch up to.

Deodorant for Men

Pass

Deodorant for Men scores 69 out of 100, a Pass. Shoppers spend $1.3M a year here, search demand grew +12.5% this quarter, and returns run at 0.4% of orders.

Flapen Score: 69
69 / 100Top 2% of 445 Beauty niches · +18 vs the category median of 51
Market size: $1.3M/yr650K searches / yr
90-day growth: +12.5%search demand this quarter
Competition: 36%top-5 click share · 17 brands · 68 sellers

Flapen Score

Deodorant for Men against its category

The dotted line is the Beauty average. Past it, Deodorant for Men is stronger. Inside it, weaker.

69Pass

This niche Category average

See the method

Market

The Deodorant for Men market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Deodorant for Men 650K times last year and spent an estimated $1.3M. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 69 out of 100, a Pass.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months: 650K
Growth, 90 days vs prior 90: +12.5%
Conversion, latest week: 8.3%
Market size, estimated: $1.3Ma year
Peak month: November1.8× the quietest month
Top search term: deodorant for men220K searches a year

02 · Price

A sale here is worth $23.46.

Listings sell for $23.46 on average, from $7.93 to $64.97. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $23.46 that is $23K to $29K a year per listing.

Average price: $23.46inside the $15 to $100 sweet spot
Price range: $7.93–$64.97
Amazon United Arab Emirates median price: $60.52across 3,090 niches
Units sold a year: 60K–80K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $23K–$29K
Returns: 0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #165 within Beauty. It carries 3,075 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings: 65%
Prime listings: 100%
Out of stock, average day: 1.1%
Average rank: #165in Beauty
Average rating: 4.32 starsAmazon United Arab Emirates average 4.27 stars
Average reviews: 3,075per listing
Listings tracked: 54