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Body Wash

Pass

Body Wash scores 68 out of 100, a Pass. Shoppers spend $2.8M a year here, search demand grew +11.1% this quarter, and returns run at 0.4% of orders.

Flapen Score
68
68 / 100
Top 2% of 445 Beauty niches · +17 vs the category median of 51
Market size
$2.8M/yr1.8M searches / yr
90-day growth
+11.1%search demand this quarter
Competition
27%top-5 click share · 20 brands · 119 sellers

Flapen Score

Body Wash against its category

The dotted line is the Beauty average. Past it, Body Wash is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Wash market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Body Wash 1.8M times last year and spent an estimated $2.8M. The top 5 brands take 85% of clicks. Demand peaks in Nov. Flapen scores it 68 out of 100, a Pass.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+11.1%
Conversion, latest week
5.5%
Market size, estimated
$2.8Ma year
Peak month
November1.5× the quietest month
Top search term
body wash488K searches a year

02 · Price

A sale here is worth $28.10.

Listings sell for $28.10 on average, from $6.23 to $77.54. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At $28.10 that is $42K to $56K a year per listing.

Average price
$28.10inside the $15 to $100 sweet spot
Price range
$6.23–$77.54
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
125K–150K
Units per listing a year
1,500–2,000
Revenue per listing a year
$42K–$56K
Returns
0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #225 within Beauty. It carries 2,919 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#225in Beauty
Average rating
4.48 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,919per listing
Listings tracked
67

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
65 months

Products

Top Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

$0$56K$112K$168K$224K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

119

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

27%

Top 20: 63%

Open market

13%

  • Dove47%
  • LUX17%
  • Dr Teal's12%
  • Johnson & Johnson6%
  • Nivea4%
  • Be Bodywise3%
  • Open — no brand owns it (14 brands, 13%)

Demand

Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • body wash488K/yr
  • shower gel412K/yr
  • dove body wash210K/yr
  • dove151K/yr
  • bath & body products89K/yr
  • dr teals body wash83K/yr
  • dr teals62K/yr
  • lux body wash49K/yr
  • body wash for women57K/yr
  • bodywash31K/yr

Reviews and returns

What reviews say buyers love and hate about Body Wash

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “يشم”
38%of negative reviews mention “يشم”
0.4%of orders come back
“Terrible smell”
A buyer, on “يشم”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Body Wash questions

Answered from the same tracked data.