body wash
Launch itA $2.8M/yr market growing +11.1% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.8M$2.8M/yr · 1.8M searches
Avg price
Incredible$28.10avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$6.23–$77.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,919.28avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United Arab Emirates niche tracking, body wash is a $2.8M/yr Amazon United Arab Emirates market (1.8M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov. Verdict: Launch it — 68/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
body wash market data
- Units sold / yr
- 125K–150K
- avg 1,500–2,000/product
- Revenue / yr
- $3.5M–$4.2M
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #225
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 66%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 73 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
119
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
27%
Top 20: 63%
Open market
13%
- Dove47%
- LUX17%
- Dr Teal's12%
- Johnson & Johnson6%
- Nivea4%
- Be Bodywise3%
- Open — no brand owns it (14 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top body wash search terms
- body wash488K/yr
- shower gel412K/yr
- dove body wash210K/yr
- dove151K/yr
- bath & body products89K/yr
- dr teals body wash83K/yr
- dr teals62K/yr
- lux body wash49K/yr
- body wash for women57K/yr
- bodywash31K/yr
Top body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LUX Opulent Fragrance Body Wash NEW Magical Orchid 30H Long-Lasting Scent with Everscent Essential Oil 700ml
LUX$18.854.4★2,133 rev
Dove Uniliver Body Wash 33.8Oz W/Pump Deeply Nourishing Pack of 1 (Deeply Nourishing 1)
Dove$32.054.7★4,814 rev
DOVE Deeply Nourishing Body Wash for instant moisturising Original No Sulfates or Parabens 500ml x 3
Dove$50.154.6★297 rev
Dove Body Wash Go Fresh Sakura Blossom with Pink Salt 1000gm Pump 1 item
Dove$31.644.5★551 rev
Dove Deeply Nourishing Body Wash for Instant Moisturising Original with No Sulfates or Parabens 500ml Pack of 2
Dove$34.364.6★152 rev
Newest
by launch date
DOVE Sugar Cookie Limited Edition Body Wash Rich Cleanser with Sweet Cookie Fragrance Sulfate Free 450ml
Dove$29.1566 rev
Dove Deeply Nourishing Body Wash for Instant Moisturising Original with No Sulfates or Parabens 500ml Pack of 2
Dove$34.36152 rev
Dove Body Wash 1L (Shea Butter & Vanilla)
Dove$35.692,948 rev
Dove Body Wash 1L (Sensitive Skin)
Dove$29.821,339 rev
Dr Teals Epsom Salt Body Wash - Prebiotic Lemon Balm 710ml
Dr Teal's$31.9798 rev
Trending
90-day click momentumDove Body Wash 1L (Sensitive Skin)
Dove$29.824.3★
DOVE Sugar Cookie Limited Edition Body Wash Rich Cleanser with Sweet Cookie Fragrance Sulfate Free 450ml
Dove$29.154.5★
Pears Pure & Gentle Natural Oils Body Wash | 100% Soap-Free pH-Balanced Formula With 10X Moisturization | For Healthy & Glowing Skin | 250ml
PEARS$10.634.3★
Dove Body Wash Go Fresh Sakura Blossom with Pink Salt 1000gm Pump 1 item
Dove$31.644.5★
LUX Opulent Fragrance Body Wash NEW Magical Orchid 30H Long-Lasting Scent with Everscent Essential Oil 700ml
LUX$18.854.4★
What buyers say about body wash
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing smell”
“Excellent product”
“I love it for my skin”
“Keeps skin moisturized”
“Good for dry skin”
“Rich lather with a pleasant fragrance”
“Good value”
“It feels smooth on the skin”
“Cleans well”
“It's a strong scrub”
What buyers complain about
“Terrible smell”
“expensive”
“Feels watery”
“Leaking bottle”
“Not effective”
“I didnt see results”
“different color”
“Not a good skincare investment”
“Already used before Delivery”
“the pump is broken”
Top return reasons
Common questions
- Is body wash profitable to sell on Amazon United Arab Emirates?
- The niche generates $2.8M/yr across 67 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Launch it (68/100).
- How competitive is the body wash niche?
- 20 brands and 119 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in body wash?
- Top complaints mined from reviews: يشم, القيمة مقابل المال, مخفف/مائي. The return rate is 0.4%.
- When does demand for body wash peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the body wash niche?
- Listings span $6.23–$77.54; the average listing price is $28.10 (sweet spot $15–$100). The average incumbent carries 2,919 reviews — the moat a new listing must climb.