Is Deodorant Women profitable to sell on Amazon United Arab Emirates?

Flapen scores Deodorant Women 68 out of 100 on Amazon United Arab Emirates, a Pass. Shoppers spend $1.2M a year across 69 tracked products. Amazon counts 2 of the 2 products launched in the last year as successful launches. Search demand grew +22.4% in the last 90 days.

How competitive is the Deodorant Women niche on Amazon United Arab Emirates?

14 brands and 104 sellers compete in Deodorant Women on Amazon United Arab Emirates. The top 5 Deodorant Women products take 31% of clicks, and the top 5 brands take 91%.

What do buyers complain about in Deodorant Women?

Deodorant Women buyers on Amazon United Arab Emirates complain most about يشم, الوظيفة - بشكل عام, and الحساسية. Returns run at 0.5% of orders.

When does demand for Deodorant Women peak?

Search demand for Deodorant Women on Amazon United Arab Emirates peaks in Nov, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Deodorant Women niche?

Deodorant Women sells for $23.68 on average on Amazon United Arab Emirates, inside the $15 to $100 sweet spot. Listings run $10.03 to $70.70. The average product has 3,875 reviews, the count a new listing must catch up to.

Deodorant Women

Pass

Deodorant Women scores 68 out of 100, a Pass. Shoppers spend $1.2M a year here, search demand grew +22.4% this quarter, and returns run at 0.5% of orders.

Flapen Score: 68
68 / 100Top 2% of 445 Beauty niches · +17 vs the category median of 51
Market size: $1.2M/yr770K searches / yr
90-day growth: +22.4%search demand this quarter
Competition: 31%top-5 click share · 14 brands · 104 sellers

Flapen Score

Deodorant Women against its category

The dotted line is the Beauty average. Past it, Deodorant Women is stronger. Inside it, weaker.

68Pass

This niche Category average

See the method

Market

The Deodorant Women market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Deodorant Women 770K times last year and spent an estimated $1.2M. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 68 out of 100, a Pass.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 770K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months: 770K
Growth, 90 days vs prior 90: +22.4%
Conversion, latest week: 6.3%
Market size, estimated: $1.2Ma year
Peak month: November1.7× the quietest month
Top search term: deodorant women174K searches a year

02 · Price

A sale here is worth $23.68.

Listings sell for $23.68 on average, from $10.03 to $70.70. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $23.68 that is $24K to $30K a year per listing.

Average price: $23.68inside the $15 to $100 sweet spot
Price range: $10.03–$70.70
Amazon United Arab Emirates median price: $60.52across 3,090 niches
Units sold a year: 60K–80K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $24K–$30K
Returns: 0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #210 within Beauty. It carries 3,875 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings: 80%
Prime listings: 100%
Out of stock, average day: 0.1%
Average rank: #210in Beauty
Average rating: 4.37 starsAmazon United Arab Emirates average 4.27 stars
Average reviews: 3,875per listing
Listings tracked: 69

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 80 months

Products