Deodorant Women
PassDeodorant Women scores 68 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, search demand grew +22.4% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 445 Beauty niches · +17 vs the category median of 5168
- Market size
- $1.2M/yr770K searches / yr
- 90-day growth
- +22.4%search demand this quarter
- Competition
- 31%top-5 click share · 14 brands · 104 sellers
Flapen Score
Deodorant Women against its category
The dotted line is the Beauty average. Past it, Deodorant Women is stronger. Inside it, weaker.
Market
The Deodorant Women market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Deodorant Women 770K times last year and spent an estimated $1.2M. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 770K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 770K
- Growth, 90 days vs prior 90
- +22.4%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $1.2Ma year
- Peak month
- November1.7× the quietest month
- Top search term
- deodorant women174K searches a year
02 · Price
A sale here is worth $23.68.
Listings sell for $23.68 on average, from $10.03 to $70.70. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $23.68 that is $24K to $30K a year per listing.
- Average price
- $23.68inside the $15 to $100 sweet spot
- Price range
- $10.03–$70.70
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $24K–$30K
- Returns
- 0.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #210 within Beauty. It carries 3,875 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.1%
- Average rank
- #210in Beauty
- Average rating
- 4.37 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,875per listing
- Listings tracked
- 69
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Deodorant Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DOVE Antiperspirant Deodorant Stick Powder Soft 40 g
- Price
- $12.01
- Rating
- 4.4/5
- Reviews
- 1,337
- Age
- 7y ago

NIVEA Pearl & Beauty Antiperspirant Deodorant Spray for Women Soft & Smooth 48H Active Protection 0% Alcohol with Pearl Extract and Avocado Oil 2x150ml Pack of 2
- Price
- $17.20
- Rating
- 4.4/5
- Reviews
- 1,805
- Age
- 5y ago

NIVEA Antiperspirant Roll-on for Women Pearl & Beauty Pearl Extracts 2x50ml
- Price
- $17.44
- Rating
- 4.4/5
- Reviews
- 1,805
- Age
- 5y ago

NIVEA Black & White Invisible Antiperspirant Deodorant Spray for Women Clear 72H Active Protection 5IN1 Anti-Odour Sweat Stains Residues & Irritation 2x150ml
- Price
- $19.69
- Rating
- 4.5/5
- Reviews
- 1,416
- Age
- 5y ago

Arm & Hammer Essentials with Natural Deodorizers Fresh Free of Aluminum Parabens & Phthalates Rosemary Lavender Deodorant 24-hour Odor Protection 71g
- Price
- $12.81
- Rating
- 4.2/5
- Reviews
- 11,673
- Age
- 9y ago
Trending
estimated 90-day click momentum
DOVE Antiperspirant Deodorant Spray Powder Soft 150ml x 2
- Price
- $23.34
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 2y ago

DOVE Antiperspirant Deodorant Stick Even Tone 40 g
- Price
- $17.76
- Rating
- 4.4/5
- Reviews
- 301
- Age
- 4y ago

REXONA Women Antiperspirant Deodorant Spray 72 hour sweat & odor protection Shower Fresh with MotionSense technology 150ml x 3
- Price
- $33.95
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 3y ago

Dove Women Antiperspirant Deodorant Roll-On for 24 hour protection Original alcohol free with moisturising cream 50ml
- Price
- $11.22
- Rating
- 4.5/5
- Reviews
- 596
- Age
- 13y ago

Dove 3 Pack of 250ml Women Original Anti-Perspirant Deodorant Spray Upto 48 Hour Protection
- Price
- $37.08
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 4y ago
Newest
by launch date
Dove Women Antiperspirant Deodorant Cream for 24H Protection Original Alcohol Free with Moisturising Cream 50ml Pack of 2
- Price
- $22.93
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 2y ago

DOVE Antiperspirant Deodorant Spray Powder Soft 150ml x 2
- Price
- $23.34
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 2y ago

Be Bodywise 4% AHA BHA Underarm Roll on | With 2% Lactic Acid 1% Mandelic Acid 1% Salicylic Acid | Prevents Odour Reduces Pigmentation | For Radiant Underarms | Suitable for Sensitive Skin | 50ml
- Price
- $34.97
- Rating
- 3.9/5
- Reviews
- 11,748
- Age
- 2y ago

REXONA Women Antiperspirant Deodorant Spray 72 hour sweat & odor protection Shower Fresh with MotionSense technology 150ml x 3
- Price
- $33.95
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 3y ago

Dove Deodorant For Women Antiperspirant Body Spray For Long Lasting Odour Protection Skin Friendly Deo Alcohol Free Paraben Free 250 ml (Coconut & Jasmine Flower)
- Price
- $18.97
- Rating
- 4.3/5
- Reviews
- 2,986
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
14 falling
Sellers
104
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 64%
Open market
7%
- Dove37%
- NIVEA32%
- Rexona14%
- ARM & HAMMER5%
- VICHY3%
- Be Bodywise2%
- Open — no brand owns it (8 brands, 7%)
Demand
Deodorant Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Deodorant Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- deodorant women174K/yr
- deodorant134K/yr
- dove deodorant52K/yr
- مزيل عرق74K/yr
- dove deodorant women76K/yr
- مزيل عرق للنساء30K/yr
- nivea deodorant women47K/yr
- rexona30K/yr
- nivea deodorant23K/yr
- rexona women deodorant26K/yr
Reviews and returns
What reviews say buyers love and hate about Deodorant Women
We read the reviews and the return reasons for every product selling here.
“The smell is awful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deodorant Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









