Deodorant Women
Deodorant Women clears our launch bar: a $1.2M/yr market growing +22.4% this quarter with returns at 0.5%.
Flapen Score
Top 2% of 445 Beauty niches · +17 vs the category median of 51
Is Deodorant Women profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Deodorant Women is a $1.2M/yr Amazon United Arab Emirates market (770K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Launch it — 68/100.
Deodorant Women: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +22.4% over the last 90 days and 6.3% of searches end in a purchase.
$1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 69 products
Top Deodorant Women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DOVE Antiperspirant Deodorant Stick Powder Soft 40 g
- Price
- $12.01
- Rating
- 4.4/5
- Reviews
- 1,337
- Age
- 7y ago
NIVEA Pearl & Beauty Antiperspirant Deodorant Spray for Women Soft & Smooth 48H Active Protection 0% Alcohol with Pearl Extract and Avocado Oil 2x150ml Pack of 2
- Price
- $17.20
- Rating
- 4.4/5
- Reviews
- 1,805
- Age
- 5y ago
NIVEA Antiperspirant Roll-on for Women Pearl & Beauty Pearl Extracts 2x50ml
- Price
- $17.44
- Rating
- 4.4/5
- Reviews
- 1,805
- Age
- 5y ago
NIVEA Black & White Invisible Antiperspirant Deodorant Spray for Women Clear 72H Active Protection 5IN1 Anti-Odour Sweat Stains Residues & Irritation 2x150ml
- Price
- $19.69
- Rating
- 4.5/5
- Reviews
- 1,416
- Age
- 5y ago
Arm & Hammer Essentials with Natural Deodorizers Fresh Free of Aluminum Parabens & Phthalates Rosemary Lavender Deodorant 24-hour Odor Protection 71g
- Price
- $12.81
- Rating
- 4.2/5
- Reviews
- 11,673
- Age
- 9y ago
Trending
90-day click momentum
DOVE Antiperspirant Deodorant Spray Powder Soft 150ml x 2
- Price
- $23.34
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 2y ago
DOVE Antiperspirant Deodorant Stick Even Tone 40 g
- Price
- $17.76
- Rating
- 4.4/5
- Reviews
- 301
- Age
- 4y ago
REXONA Women Antiperspirant Deodorant Spray 72 hour sweat & odor protection Shower Fresh with MotionSense technology 150ml x 3
- Price
- $33.95
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 3y ago
Dove Women Antiperspirant Deodorant Roll-On for 24 hour protection Original alcohol free with moisturising cream 50ml
- Price
- $11.22
- Rating
- 4.5/5
- Reviews
- 596
- Age
- 13y ago
Dove 3 Pack of 250ml Women Original Anti-Perspirant Deodorant Spray Upto 48 Hour Protection
- Price
- $37.08
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 4y ago
Newest
by launch date
Dove Women Antiperspirant Deodorant Cream for 24H Protection Original Alcohol Free with Moisturising Cream 50ml Pack of 2
- Price
- $22.93
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 2y ago
DOVE Antiperspirant Deodorant Spray Powder Soft 150ml x 2
- Price
- $23.34
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 2y ago
Be Bodywise 4% AHA BHA Underarm Roll on | With 2% Lactic Acid 1% Mandelic Acid 1% Salicylic Acid | Prevents Odour Reduces Pigmentation | For Radiant Underarms | Suitable for Sensitive Skin | 50ml
- Price
- $34.97
- Rating
- 3.9/5
- Reviews
- 11,748
- Age
- 2y ago
REXONA Women Antiperspirant Deodorant Spray 72 hour sweat & odor protection Shower Fresh with MotionSense technology 150ml x 3
- Price
- $33.95
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 3y ago
Dove Deodorant For Women Antiperspirant Body Spray For Long Lasting Odour Protection Skin Friendly Deo Alcohol Free Paraben Free 250 ml (Coconut & Jasmine Flower)
- Price
- $18.97
- Rating
- 4.3/5
- Reviews
- 2,986
- Age
- 4y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
14 falling
Sellers
104
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
31%
Top 20: 64%
Open market
7%
- Dove37%
- NIVEA32%
- Rexona14%
- ARM & HAMMER5%
- VICHY3%
- Be Bodywise2%
- Open — no brand owns it (8 brands, 7%)
Deodorant Women demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.7×
Top Deodorant Women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- deodorant women174K/yr
- deodorant134K/yr
- dove deodorant52K/yr
- مزيل عرق74K/yr
- dove deodorant women76K/yr
- مزيل عرق للنساء30K/yr
- nivea deodorant women47K/yr
- rexona30K/yr
- nivea deodorant23K/yr
- rexona women deodorant26K/yr
What reviews say buyers love and hate about Deodorant Women
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Fresh scent”
“Excellent product”
“As described”
“Good deal”
“It lasts long”
What buyers complain about
69% of reviews“The smell is awful”
“Did not work”
“Itchy from using it”
“Bad quality”
“I believe it is manufactured defective issue”
Deodorant Women return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Deodorant Women questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
