deodorant women
Launch itA $1.2M/yr market growing +22.4% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$23.68avg listing price — sweet spot $15–$100
Price range
Great$10.03–$70.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Market size
Great$1.2M$1.2M/yr · 770K searches
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,875.09avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, deodorant women is a $1.2M/yr Amazon United Arab Emirates market (770K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Launch it — 68/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
deodorant women market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- $1.4M–$1.9M
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #210
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.1%
- Avg brand age
- 80 months
- Avg seller age
- 77 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
104
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
31%
Top 20: 64%
Open market
7%
- Dove37%
- NIVEA32%
- Rexona14%
- ARM & HAMMER5%
- VICHY3%
- Be Bodywise2%
- Open — no brand owns it (8 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.4% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top deodorant women search terms
- deodorant women174K/yr
- deodorant134K/yr
- dove deodorant52K/yr
- مزيل عرق74K/yr
- dove deodorant women76K/yr
- مزيل عرق للنساء30K/yr
- nivea deodorant women47K/yr
- rexona30K/yr
- nivea deodorant23K/yr
- rexona women deodorant26K/yr
Top deodorant women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DOVE Antiperspirant Deodorant Stick Powder Soft 40 g
Dove$12.014.4★1,337 rev
NIVEA Pearl & Beauty Antiperspirant Deodorant Spray for Women Soft & Smooth 48H Active Protection 0% Alcohol with Pearl Extract and Avocado Oil 2x150ml Pack of 2
NIVEA$17.204.4★1,805 rev
NIVEA Antiperspirant Roll-on for Women Pearl & Beauty Pearl Extracts 2x50ml
NIVEA$17.444.4★1,805 rev
NIVEA Black & White Invisible Antiperspirant Deodorant Spray for Women Clear 72H Active Protection 5IN1 Anti-Odour Sweat Stains Residues & Irritation 2x150ml
NIVEA$19.694.5★1,416 rev
Arm & Hammer Essentials with Natural Deodorizers Fresh Free of Aluminum Parabens & Phthalates Rosemary Lavender Deodorant 24-hour Odor Protection 71g
ARM & HAMMER$12.814.2★11,673 rev
Newest
by launch date
Dove Women Antiperspirant Deodorant Cream for 24H Protection Original Alcohol Free with Moisturising Cream 50ml Pack of 2
Dove$22.93161 rev
DOVE Antiperspirant Deodorant Spray Powder Soft 150ml x 2
Dove$23.3450 rev
Be Bodywise 4% AHA BHA Underarm Roll on | With 2% Lactic Acid 1% Mandelic Acid 1% Salicylic Acid | Prevents Odour Reduces Pigmentation | For Radiant Underarms | Suitable for Sensitive Skin | 50ml
Be Bodywise$34.9711,748 rev
REXONA Women Antiperspirant Deodorant Spray 72 hour sweat & odor protection Shower Fresh with MotionSense technology 150ml x 3
Rexona$33.95110 rev
Dove Deodorant For Women Antiperspirant Body Spray For Long Lasting Odour Protection Skin Friendly Deo Alcohol Free Paraben Free 250 ml (Coconut & Jasmine Flower)
Dove$18.972,986 rev
Trending
90-day click momentumDOVE Antiperspirant Deodorant Spray Powder Soft 150ml x 2
Dove$23.344.5★
DOVE Antiperspirant Deodorant Stick Even Tone 40 g
Dove$17.764.4★
REXONA Women Antiperspirant Deodorant Spray 72 hour sweat & odor protection Shower Fresh with MotionSense technology 150ml x 3
Rexona$33.954.5★
Dove Women Antiperspirant Deodorant Roll-On for 24 hour protection Original alcohol free with moisturising cream 50ml
Dove$11.224.5★
Dove 3 Pack of 250ml Women Original Anti-Perspirant Deodorant Spray Upto 48 Hour Protection
Dove$37.084.4★
What buyers say about deodorant women
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Excellent product”
“As described”
“Good deal”
“It lasts long”
“Good perspirant”
“ingredients are minimal”
“Useful”
“with consistency you will see a difference over time”
“Did not irritate my skin”
What buyers complain about
“The smell is awful”
“Did not work”
“Itchy from using it”
“Bad quality”
“I believe it is manufactured defective issue”
“Not worth it”
“Doesnt last”
“Dry”
“Just leaked”
“It makes the skin sticky after using”
Top return reasons
Common questions
- Is deodorant women profitable to sell on Amazon United Arab Emirates?
- The niche generates $1.2M/yr across 69 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +22.4%. Flapen's verdict: Launch it (68/100).
- How competitive is the deodorant women niche?
- 14 brands and 104 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in deodorant women?
- Top complaints mined from reviews: يشم, الوظيفة - بشكل عام, الحساسية. The return rate is 0.5%.
- When does demand for deodorant women peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the deodorant women niche?
- Listings span $10.03–$70.70; the average listing price is $23.68 (sweet spot $15–$100). The average incumbent carries 3,875 reviews — the moat a new listing must climb.