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Hand Wash

Pass

Hand Wash scores 70 out of 100, a Pass. Shoppers spend $1.8M a year here, demand is soft, at -4.0% this quarter, and returns run at 0.4% of orders.

Flapen Score
70
70 / 100
Top 1% of 445 Beauty niches · +19 vs the category median of 51
Market size
$1.8M/yr854K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
39%top-5 click share · 15 brands · 54 sellers

Flapen Score

Hand Wash against its category

The dotted line is the Beauty average. Past it, Hand Wash is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Wash market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Hand Wash 854K times last year and spent an estimated $1.8M. The top 5 brands take 72% of clicks. Demand peaks in Nov. Flapen scores it 70 out of 100, a Pass.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 854K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
854K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
10.6%
Market size, estimated
$1.8Ma year
Peak month
November1.5× the quietest month
Top search term
hand wash332K searches a year

02 · Price

A sale here is worth $20.05.

Listings sell for $20.05 on average, from $4.42 to $46.65. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $20.05 that is $40K to $50K a year per listing.

Average price
$20.05inside the $15 to $100 sweet spot
Price range
$4.42–$46.65
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
100K–125K
Units per listing a year
2,000–2,500
Revenue per listing a year
$40K–$50K
Returns
0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #137 within Beauty. It carries 906 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#137in Beauty
Average rating
4.41 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
906per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Hand Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$73K$145K$218K$291K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

54

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

39%

Top 20: 84%

Open market

21%

  • Himalaya28%
  • Johnson's12%
  • Dove12%
  • Dettol12%
  • Cool & Cool8%
  • ECOLYTE+ Disinfectant7%

Demand

Hand Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Hand Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand wash332K/yr
  • hand soap130K/yr
  • handwash121K/yr
  • handwash liquid56K/yr
  • صابون سائل لليدين31K/yr
  • dove hand wash26K/yr
  • liquid soap29K/yr
  • hand wash liquid41K/yr
  • صابون يد13K/yr
  • soap liquid19K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Wash

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “يشم”
27%of negative reviews mention “يشم”
0.4%of orders come back
“didnt like the smell much”
A buyer, on “يشم”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hand Wash questions

Answered from the same tracked data.