shampoo
Launch itA $2.0M/yr market growing +0.4% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$28.50avg listing price — sweet spot $15–$100
Market size
Great$2.0M$2.0M/yr · 1.3M searches
Competition
Great29%top-5 click share — an open shelf
Price range
Great$7.97–$105.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,869.31avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, shampoo is a $2.0M/yr Amazon United Arab Emirates market (1.3M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov. Verdict: Launch it — 67/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
shampoo market data
- Units sold / yr
- 80K–100K
- avg 750–1,000/product
- Revenue / yr
- $2.3M–$2.9M
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #722
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 92%
- Out of stock
- 1.0%
- Avg brand age
- 78 months
- Avg seller age
- 67 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
119
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
29%
Top 20: 64%
Open market
16%
- Dove33%
- L'Oreal Paris15%
- Pantene13%
- Garnier12%
- OGX6%
- Bare Anatomy5%
- Open — no brand owns it (15 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top shampoo search terms
- shampoo641K/yr
- شامبو117K/yr
- dove shampoo100K/yr
- pantene shampoo66K/yr
- shampoo sulfate free59K/yr
- sulfate free shampoo44K/yr
- pantene33K/yr
- garnier shampoo29K/yr
- ultra doux24K/yr
- shampoo for men31K/yr
Top shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Shampoo for Damaged Hair Intensive Repair Nourishing Care for up to 100 percent Healthy Looking Hair 400ml (Pack of 2)
Dove$16.394.5★349 rev
Dove Shampoo for damaged hair Intensive Repair nourishing care for up to 100% healthy* looking hair 1000ml
Dove$22.124.1★1,998 rev
DOVE Shampoo Hair Fall Rescue 10x more hair saved from breakage* 2 x 400ml
Dove$17.074.5★167 rev
LOréal Paris LOREAL Elvive Hyaluron Pure Shampoo For Oily Scalp & Dehydrated Lengths -200ml
L'Oreal Paris$7.974.4★448 rev
Garnier Ultra Doux Honey Treasures Shampoo 400 ml Pack of 2
Garnier$17.084.6★220 rev
Newest
by launch date
LOreal Paris Elvive Glycolic Gloss Sulphate Free Shampoo 200ml
L'Oreal Paris$31.611,909 rev
Bare Anatomy Oil Control Shampoo | Sulphate & Paraben Free | Suitable for Oily Scalp & Dry Ends | For Women & Men | 236ml
Bare Anatomy$33.9215,555 rev
LOreal Paris Elvive Glycolic Gloss Shampoo 3% Smoothing Complex with Glycolic Acid 200 ml
L'Oreal Paris$8.22137 rev
Pantene Pro-V Daily Care 2-in-1 Shampoo 375ml for Clean Healthy & Shiny Hair with Pro-V Nourishment Dual Pack
Pantene$18.291,843 rev
Head & Shoulders Daily Clean Anti-Dandruff Shampoo with MaxFoam Technology Dandruff Wont Come Back Clinically Proven 350ml+350ml
Head & Shoulders$22.111,262 rev
Trending
90-day click momentumHead & Shoulders Daily Clean Anti-Dandruff Shampoo with MaxFoam Technology Dandruff Wont Come Back Clinically Proven 350ml+350ml
Head & Shoulders$22.114.6★
LOreal Paris Elvive Glycolic Gloss Sulphate Free Shampoo 200ml
L'Oreal Paris$31.614.4★
DOVE Shampoo Hair Fall Rescue 10x more hair saved from breakage* 2 x 400ml
Dove$17.074.5★
DOVE Shampoo avocado strength strengthens weak & brittle hair* 400ml + Conditioner 320ml
Dove$14.494.5★
Pantene Pro-V Daily Care 2-in-1 Shampoo 375ml for Clean Healthy & Shiny Hair with Pro-V Nourishment Dual Pack
Pantene$18.294.4★
What buyers say about shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Great smell”
“Good value for money”
“It soft and gentle”
“Soo good for hair growth”
“works well”
“As described”
“Shampoo was great and made my hair soft and shiny”
“This was instantly effective”
“It cleanse my hair nicely”
What buyers complain about
“Dry”
“I don't feel this is the best quality”
“Bad smell”
“Not worked for me”
“It makes my hair fall”
“Hair feel heavy”
“Waste of money”
“Stickers are coming off”
“The hair becomes more oily”
“Ive been suffering from a dandruff”
Top return reasons
Common questions
- Is shampoo profitable to sell on Amazon United Arab Emirates?
- The niche generates $2.0M/yr across 71 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Launch it (67/100).
- How competitive is the shampoo niche?
- 21 brands and 119 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in shampoo?
- Top complaints mined from reviews: رطب/جاف, الجودة الشاملة, يشم. The return rate is 0.7%.
- When does demand for shampoo peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the shampoo niche?
- Listings span $7.97–$105.92; the average listing price is $28.50 (sweet spot $15–$100). The average incumbent carries 3,869 reviews — the moat a new listing must climb.