Shampoo
PassShampoo scores 67 out of 100, a Pass. Shoppers spend $2.0M a year here, search demand grew +0.4% this quarter, and returns run at 0.7% of orders.
- Flapen Score
- 67 / 100Top 3% of 445 Beauty niches · +16 vs the category median of 5167
- Market size
- $2.0M/yr1.3M searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 29%top-5 click share · 21 brands · 119 sellers
Flapen Score
Shampoo against its category
The dotted line is the Beauty average. Past it, Shampoo is stronger. Inside it, weaker.
Market
The Shampoo market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Shampoo 1.3M times last year and spent an estimated $2.0M. The top 5 brands take 79% of clicks. Demand peaks in Nov. Flapen scores it 67 out of 100, a Pass.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $2.0Ma year
- Peak month
- November1.7× the quietest month
- Top search term
- shampoo641K searches a year
02 · Price
A sale here is worth $28.50.
Listings sell for $28.50 on average, from $7.97 to $105.92. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At $28.50 that is $21K to $29K a year per listing.
- Average price
- $28.50inside the $15 to $100 sweet spot
- Price range
- $7.97–$105.92
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $21K–$29K
- Returns
- 0.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #722 within Beauty. It carries 3,869 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 99%
- Out of stock, average day
- 1.0%
- Average rank
- #722in Beauty
- Average rating
- 4.38 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,869per listing
- Listings tracked
- 71
04 · Newcomers
Amazon counts 6 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dove Shampoo for Damaged Hair Intensive Repair Nourishing Care for up to 100 percent Healthy Looking Hair 400ml (Pack of 2)
- Price
- $16.39
- Rating
- 4.5/5
- Reviews
- 349
- Age
- 5y ago

Dove Shampoo for damaged hair Intensive Repair nourishing care for up to 100% healthy* looking hair 1000ml
- Price
- $22.12
- Rating
- 4.1/5
- Reviews
- 1,998
- Age
- 3y ago

DOVE Shampoo Hair Fall Rescue 10x more hair saved from breakage* 2 x 400ml
- Price
- $17.07
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 5y ago

LOréal Paris LOREAL Elvive Hyaluron Pure Shampoo For Oily Scalp & Dehydrated Lengths -200ml
- Price
- $7.97
- Rating
- 4.4/5
- Reviews
- 448
- Age
- 2y ago

Garnier Ultra Doux Honey Treasures Shampoo 400 ml Pack of 2
- Price
- $17.08
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 4y ago
Trending
90-day click momentum
Head & Shoulders Daily Clean Anti-Dandruff Shampoo with MaxFoam Technology Dandruff Wont Come Back Clinically Proven 350ml+350ml
- Price
- $22.11
- Rating
- 4.6/5
- Reviews
- 1,262
- Age
- 1y ago

LOreal Paris Elvive Glycolic Gloss Sulphate Free Shampoo 200ml
- Price
- $31.61
- Rating
- 4.4/5
- Reviews
- 1,909
- Age
- 8mo ago

DOVE Shampoo Hair Fall Rescue 10x more hair saved from breakage* 2 x 400ml
- Price
- $17.07
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 5y ago

DOVE Shampoo avocado strength strengthens weak & brittle hair* 400ml + Conditioner 320ml
- Price
- $14.49
- Rating
- 4.5/5
- Reviews
- 466
- Age
- 6y ago

Pantene Pro-V Daily Care 2-in-1 Shampoo 375ml for Clean Healthy & Shiny Hair with Pro-V Nourishment Dual Pack
- Price
- $18.29
- Rating
- 4.4/5
- Reviews
- 1,843
- Age
- 1y ago
Newest
by launch date
LOreal Paris Elvive Glycolic Gloss Sulphate Free Shampoo 200ml
- Price
- $31.61
- Rating
- 4.4/5
- Reviews
- 1,909
- Age
- 8mo ago

Bare Anatomy Oil Control Shampoo | Sulphate & Paraben Free | Suitable for Oily Scalp & Dry Ends | For Women & Men | 236ml
- Price
- $33.92
- Rating
- 4.0/5
- Reviews
- 15,555
- Age
- 10mo ago

LOreal Paris Elvive Glycolic Gloss Shampoo 3% Smoothing Complex with Glycolic Acid 200 ml
- Price
- $8.22
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 1y ago

Pantene Pro-V Daily Care 2-in-1 Shampoo 375ml for Clean Healthy & Shiny Hair with Pro-V Nourishment Dual Pack
- Price
- $18.29
- Rating
- 4.4/5
- Reviews
- 1,843
- Age
- 1y ago

Head & Shoulders Daily Clean Anti-Dandruff Shampoo with MaxFoam Technology Dandruff Wont Come Back Clinically Proven 350ml+350ml
- Price
- $22.11
- Rating
- 4.6/5
- Reviews
- 1,262
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
21 falling
Sellers
119
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
29%
Top 20: 64%
Open market
16%
- Dove33%
- L'Oreal Paris15%
- Pantene13%
- Garnier12%
- OGX6%
- Bare Anatomy5%
- Open — no brand owns it (15 brands, 16%)
Demand
Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shampoo641K/yr
- شامبو117K/yr
- dove shampoo100K/yr
- pantene shampoo66K/yr
- shampoo sulfate free59K/yr
- sulfate free shampoo44K/yr
- pantene33K/yr
- garnier shampoo29K/yr
- ultra doux24K/yr
- shampoo for men31K/yr
Reviews and returns
What reviews say buyers love and hate about Shampoo
We read the reviews and the return reasons for every product selling here.
“Dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shampoo questions
Answered from the same tracked data.









