Shampoo
Shampoo clears our launch bar: a $2.0M/yr market growing +0.4% this quarter with returns at 0.7%.
Flapen Score
Top 3% of 445 Beauty niches · +16 vs the category median of 51
Is Shampoo profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Shampoo is a $2.0M/yr Amazon United Arab Emirates market (1.3M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov. Verdict: Launch it — 67/100.
Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +0.4% over the last 90 days and 5.3% of searches end in a purchase.
$2.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 71 products
Top Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dove Shampoo for Damaged Hair Intensive Repair Nourishing Care for up to 100 percent Healthy Looking Hair 400ml (Pack of 2)
- Price
- $16.39
- Rating
- 4.5/5
- Reviews
- 349
- Age
- 5y ago
Dove Shampoo for damaged hair Intensive Repair nourishing care for up to 100% healthy* looking hair 1000ml
- Price
- $22.12
- Rating
- 4.1/5
- Reviews
- 1,998
- Age
- 3y ago
DOVE Shampoo Hair Fall Rescue 10x more hair saved from breakage* 2 x 400ml
- Price
- $17.07
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 5y ago
LOréal Paris LOREAL Elvive Hyaluron Pure Shampoo For Oily Scalp & Dehydrated Lengths -200ml
- Price
- $7.97
- Rating
- 4.4/5
- Reviews
- 448
- Age
- 2y ago
Garnier Ultra Doux Honey Treasures Shampoo 400 ml Pack of 2
- Price
- $17.08
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 4y ago
Trending
90-day click momentum
Head & Shoulders Daily Clean Anti-Dandruff Shampoo with MaxFoam Technology Dandruff Wont Come Back Clinically Proven 350ml+350ml
- Price
- $22.11
- Rating
- 4.6/5
- Reviews
- 1,262
- Age
- 1y ago
LOreal Paris Elvive Glycolic Gloss Sulphate Free Shampoo 200ml
- Price
- $31.61
- Rating
- 4.4/5
- Reviews
- 1,909
- Age
- 8mo ago
DOVE Shampoo Hair Fall Rescue 10x more hair saved from breakage* 2 x 400ml
- Price
- $17.07
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 5y ago
DOVE Shampoo avocado strength strengthens weak & brittle hair* 400ml + Conditioner 320ml
- Price
- $14.49
- Rating
- 4.5/5
- Reviews
- 466
- Age
- 6y ago
Pantene Pro-V Daily Care 2-in-1 Shampoo 375ml for Clean Healthy & Shiny Hair with Pro-V Nourishment Dual Pack
- Price
- $18.29
- Rating
- 4.4/5
- Reviews
- 1,843
- Age
- 1y ago
Newest
by launch dateLOreal Paris Elvive Glycolic Gloss Sulphate Free Shampoo 200ml
- Price
- $31.61
- Rating
- 4.4/5
- Reviews
- 1,909
- Age
- 8mo ago
Bare Anatomy Oil Control Shampoo | Sulphate & Paraben Free | Suitable for Oily Scalp & Dry Ends | For Women & Men | 236ml
- Price
- $33.92
- Rating
- 4.0/5
- Reviews
- 15,555
- Age
- 10mo ago
LOreal Paris Elvive Glycolic Gloss Shampoo 3% Smoothing Complex with Glycolic Acid 200 ml
- Price
- $8.22
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 1y ago
Pantene Pro-V Daily Care 2-in-1 Shampoo 375ml for Clean Healthy & Shiny Hair with Pro-V Nourishment Dual Pack
- Price
- $18.29
- Rating
- 4.4/5
- Reviews
- 1,843
- Age
- 1y ago
Head & Shoulders Daily Clean Anti-Dandruff Shampoo with MaxFoam Technology Dandruff Wont Come Back Clinically Proven 350ml+350ml
- Price
- $22.11
- Rating
- 4.6/5
- Reviews
- 1,262
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
21 falling
Sellers
119
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
29%
Top 20: 64%
Open market
16%
- Dove33%
- L'Oreal Paris15%
- Pantene13%
- Garnier12%
- OGX6%
- Bare Anatomy5%
- Open — no brand owns it (15 brands, 16%)
Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.7×
Top Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shampoo641K/yr
- شامبو117K/yr
- dove shampoo100K/yr
- pantene shampoo66K/yr
- shampoo sulfate free59K/yr
- sulfate free shampoo44K/yr
- pantene33K/yr
- garnier shampoo29K/yr
- ultra doux24K/yr
- shampoo for men31K/yr
What reviews say buyers love and hate about Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Good Quality”
“Great smell”
“Good value for money”
“It soft and gentle”
“Soo good for hair growth”
What buyers complain about
69% of reviews“Dry”
“I don't feel this is the best quality”
“Bad smell”
“Not worked for me”
“It makes my hair fall”
Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
