Face Wash
MaybeReturns run at only 0.9% of orders. But the average product has 26,275 reviews to catch up to, so Face Wash is a Maybe.
- Flapen Score
- 60 / 100Top 10% of 445 Beauty niches · +9 vs the category median of 5160
- Market size
- $2.2M/yr1.5M searches / yr
- 90-day growth
- +9.5%search demand this quarter
- Competition
- 59%top-5 click share · 11 brands · 89 sellers
Flapen Score
Face Wash against its category
The dotted line is the Beauty average. Past it, Face Wash is stronger. Inside it, weaker.
Market
The Face Wash market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Face Wash 1.5M times last year and spent an estimated $2.2M. The top 5 brands take 86% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +9.5%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $2.2Ma year
- Peak month
- February1.5× the quietest month
- Top search term
- face wash413K searches a year
02 · Price
A sale here is worth $35.56.
Listings sell for $35.56 on average, from $10.32 to $62.68. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $35.56 that is $71K to $89K a year per listing.
- Average price
- $35.56inside the $15 to $100 sweet spot
- Price range
- $10.32–$62.68
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $71K–$89K
- Returns
- 0.9%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #58 within Beauty. It carries 26,275 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 9.4%
- Average rank
- #58in Beauty
- Average rating
- 4.38 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 26,275per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Face Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cerave Hydrating Cleanser for Normal to Dry Skin with Hyaluronic Acid 236ml
- Price
- $31.24
- Rating
- 4.3/5
- Reviews
- 54,451
- Age
- 8y ago

Cetaphil Gentle Hydrating Skin Cleanser | Face & Body | Men & Women | Dry to Normal and Sensitive Skin | Glycerin Panthenol & Niacinamide | Unscented | Soap Free | 236ml | Dermatologist Recommended
- Price
- $44.04
- Rating
- 4.3/5
- Reviews
- 2,320
- Age
- 4y ago

Cerave Foaming Cleanser for Normal to Oily Skin with Hyaluronic Acid 236ml
- Price
- $45.51
- Rating
- 4.4/5
- Reviews
- 96,139
- Age
- 8y ago

Cerave Foaming Cleanser for Normal to Oily Skin with Hyaluronic Acid 473ml
- Price
- $60.04
- Rating
- 4.4/5
- Reviews
- 96,139
- Age
- 8y ago

Simple Refreshing Facial Wash Make-Up Remover With Pro-Vitamin B5 Vegan No Perfume And Alcohol Vitamin E Anti-Oxidant Soap-Free Hypoallergenic Sensitive Skin 150Ml
- Price
- $17.17
- Rating
- 4.2/5
- Reviews
- 28,854
- Age
- 13y ago
Trending
90-day click momentum
medicube Zero Pore Clear Blue Capsule Facial Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g / 4.23 oz
- Price
- $44.49
- Rating
- 4.6/5
- Reviews
- 3,082
- Age
- 1y ago

Garnier Skinactive Fast Bright Vitamin C Serum Cleanser Facewash Gentle Face Cleanser for Skin Brightening like a Serum Suitable for all skin types 100ml
- Price
- $19.43
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 9mo ago

Cetaphil Gentle Hydrating Face & Body Skin Cleanser | Men & Women | Dry to Normal and Sensitive Skin | Glycerin Panthenol & Niacinamide | Unscented | Soap Free | 118ml | Dermatologist Recommended
- Price
- $32.27
- Rating
- 4.3/5
- Reviews
- 2,320
- Age
- 7y ago

Cerave Foaming Cleanser for Normal to Oily Skin with Hyaluronic Acid 473ml
- Price
- $60.04
- Rating
- 4.4/5
- Reviews
- 96,139
- Age
- 8y ago

Mamaearth Rice Dewy Bright Face Wash With Rice Water & Niacinamide for Korean Glass Skin Glow Hydrates Brightens & Evens Skin Tone | Reduces Dark Spots & Dullness Boosts Radiance All Skin 100ml
- Price
- $17.06
- Rating
- 4.2/5
- Reviews
- 10,096
- Age
- 4y ago
Newest
by launch date
Garnier Skinactive Fast Bright Vitamin C Serum Cleanser Facewash Gentle Face Cleanser for Skin Brightening like a Serum Suitable for all skin types 100ml
- Price
- $19.43
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 9mo ago

medicube Zero Pore Clear Blue Capsule Facial Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g / 4.23 oz
- Price
- $44.49
- Rating
- 4.6/5
- Reviews
- 3,082
- Age
- 1y ago

ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam Facial Cleanser for Double Cleansing BHA Hyaluronic Acid Glycerin Face Wash Blackhead Remover (150ml/5.07 fl.oz.)
- Price
- $33.48
- Rating
- 4.4/5
- Reviews
- 19,511
- Age
- 2y ago

CeraVe Blemish Control Cleanser Face Wash For Acne & Blemish Prone Skin with 2% Salicylic Acid Niacinamide and Ceramides 236 ml
- Price
- $62.68
- Rating
- 4.5/5
- Reviews
- 33,758
- Age
- 3y ago

Cetaphil Oily Skin Cleanser | Face & Body Wash | Men & Women | Combination to Oily and Sensitive Skin | Niacinamide | Unscented Soap Free Hypoallergenic | 236ml | Dermatologist Recommended
- Price
- $48.78
- Rating
- 4.3/5
- Reviews
- 18,710
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
89
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
11%
- CeraVe50%
- Cetaphil19%
- simple7%
- Garnier6%
- Neutrogena5%
- medicube3%
- Open — no brand owns it (5 brands, 11%)
Demand
Face Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Face Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- face wash413K/yr
- cetaphil face wash160K/yr
- cerave cleanser120K/yr
- cerave face wash80K/yr
- garnier78K/yr
- cleanser75K/yr
- cetaphil gentle skin cleanser75K/yr
- غسول للوجه67K/yr
- simple face wash61K/yr
- cerave hydrating cleanser52K/yr
Reviews and returns
What reviews say buyers love and hate about Face Wash
We read the reviews and the return reasons for every product selling here.
“Skin is burning”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Wash questions
Answered from the same tracked data.









