Skip to content

Loofah

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -4.5% this quarter, so Loofah is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 445 Beauty niches · +12 vs the category median of 51
Market size
$356K/yr242K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
43%top-5 click share · 16 brands · 90 sellers

Flapen Score

Loofah against its category

The dotted line is the Beauty average. Past it, Loofah is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loofah market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Loofah 242K times last year and spent an estimated $356K. The top 5 brands take 74% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $356K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
7.6%
Market size, estimated
$356Ka year
Peak month
February1.3× the quietest month
Top search term
loofah99K searches a year

02 · Price

A sale here is worth $19.29.

Listings sell for $19.29 on average, from $3.94 to $49.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $19.29 that is $10K to $14K a year per listing.

Average price
$19.29inside the $15 to $100 sweet spot
Price range
$3.94–$49.84
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$10K–$14K
Returns
1.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #36 within Beauty. It carries 1,314 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#36in Beauty
Average rating
4.19 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,314per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Loofah products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$14K$29K$43K$57K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

90

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

43%

Top 20: 91%

Open market

19%

  • MOMENT24%
  • Aroura19%
  • Veluora17%
  • Ross8%
  • Jove7%
  • BTYMS6%

Demand

Loofah search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Loofah search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loofah99K/yr
  • ليفة استحمام35K/yr
  • bath sponge18K/yr
  • ليفه جسم10K/yr
  • loofa9K/yr
  • shower sponge11K/yr
  • loofah sponge13K/yr
  • sponge bath8K/yr
  • ليفة7K/yr
  • shower loofah6K/yr

Reviews and returns

What reviews say buyers love and hate about Loofah

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “الجودة الشاملة”
30%of negative reviews mention “الحجم الكلي”
1.0%of orders come back
“too small”
A buyer, on “الحجم الكلي”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Loofah questions

Answered from the same tracked data.