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Hand Soap Refill

Maybe

Returns run at only 0.5% of orders. But demand is soft, at +4.2% this quarter, so Hand Soap Refill is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 445 Beauty niches · +13 vs the category median of 51
Market size
$520K/yr192K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
36%top-5 click share · 13 brands · 45 sellers

Flapen Score

Hand Soap Refill against its category

The dotted line is the Beauty average. Past it, Hand Soap Refill is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Soap Refill market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Hand Soap Refill 192K times last year and spent an estimated $520K. The top 5 brands take 84% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $520K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
9.3%
Market size, estimated
$520Ka year
Peak month
May3.4× the quietest month
Top search term
dettol hand wash49K searches a year

02 · Price

A sale here is worth $29.11.

Listings sell for $29.11 on average, from $6.98 to $87.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $29.11 that is $7K to $15K a year per listing.

Average price
$29.11inside the $15 to $100 sweet spot
Price range
$6.98–$87.68
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #177 within Beauty. It carries 1,640 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#177in Beauty
Average rating
4.43 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,640per listing
Listings tracked
41

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Hand Soap Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$16K$31K$47K$62K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

45

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

12%

  • Dettol50%
  • ECOLYTE+ Disinfectant10%
  • Baylis & Harding9%
  • Dove9%
  • Cool & Cool6%
  • Lifebuoy5%
  • Open — no brand owns it (7 brands, 12%)

Demand

Hand Soap Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×

Search terms

Top Hand Soap Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dettol hand wash49K/yr
  • hand wash refill34K/yr
  • hand soap refill26K/yr
  • handwash liquid refill29K/yr
  • handwash refill13K/yr
  • hand wash 5 litre12K/yr
  • dettol handwash8K/yr
  • dettol hand wash refill7K/yr
  • liquid soap refill6K/yr
  • soap refill4K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Soap Refill

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “يشم”
37%of negative reviews mention “يشم”
0.5%of orders come back
“Not smell nice”
A buyer, on “يشم”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hand Soap Refill questions

Answered from the same tracked data.