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Lashes

Maybe

Products sell for $42.18 on average, inside the sweet spot. But buyers convert on only 2.2% of searches, so Lashes is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 445 Beauty niches · +13 vs the category median of 51
Market size
$290K/yr319K searches / yr
90-day growth
+5.8%search demand this quarter
Competition
37%top-5 click share · 28 brands · 79 sellers

Flapen Score

Lashes against its category

The dotted line is the Beauty average. Past it, Lashes is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lashes market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Lashes 319K times last year and spent an estimated $290K. The top 5 brands take 51% of clicks. Demand peaks in May–Jun. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $290K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
+5.8%
Conversion, latest week
2.2%
Market size, estimated
$290Ka year
Peak month
May2.2× the quietest month
Top search term
lashes81K searches a year

02 · Price

A sale here is worth $42.18.

Listings sell for $42.18 on average, from $14.60 to $90.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $42.18 that is $4K to $11K a year per listing.

Average price
$42.18inside the $15 to $100 sweet spot
Price range
$14.60–$90.50
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
1.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #79 within Beauty. It carries 1,285 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#79in Beauty
Average rating
4.15 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,285per listing
Listings tracked
47

04 · Newcomers

Amazon counts 4 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Lashes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$9K$17K$26K$35K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

79

Top-5 brand share

51%

Top 20: 95%

Top-5 click share

37%

Top 20: 77%

Open market

44%

  • VYRILA13%
  • FANXITON11%
  • Focipeysa11%
  • KASTWAVE9%
  • BBAUER7%
  • BEFER BEAUTY5%

Demand

Lashes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.2×

Search terms

Top Lashes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lashes81K/yr
  • lash clusters55K/yr
  • eyelashes38K/yr
  • رموش27K/yr
  • cluster lashes26K/yr
  • eye lashes13K/yr
  • eyelash13K/yr
  • eyelash extension14K/yr
  • eyelash clusters7K/yr
  • fake lashes7K/yr

Reviews and returns

What reviews say buyers love and hate about Lashes

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “الجودة الشاملة”
26%of negative reviews mention “الالتصاق”
1.8%of orders come back
“doesnt stick at all”
A buyer, on “الالتصاق”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lashes questions

Answered from the same tracked data.