Lashes
Lashes shows a sweet-spot price point ($42.18 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 4% of 445 Beauty niches · +13 vs the category median of 51
Is Lashes profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Lashes is a $290K/yr Amazon United Arab Emirates market (319K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 64/100.
Lashes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +5.8% over the last 90 days and 2.2% of searches end in a purchase.
$290K
revenue / yr
Who owns the niche?
The top 5 brands hold 51% of demand, so 49% of the market is open.
49%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 47 products
Top Lashes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Focipeysa Lash Clusters 120pcs Wispy Individual Lashes Extensions Natural Look Lashes D Curl Fluffy Cluster Lashes DIY Eyelash Extension Black 8mm-16mm
- Price
- $14.60
- Rating
- 3.7/5
- Reviews
- 661
- Age
- 3y ago
FANXITON Half Lashes Natural Look Wispy Cat Eye Lashes 13 mm Clear Band Accent Short False Eyelashes that Look Like Extensions 10 Pairs
- Price
- $27.27
- Rating
- 4.0/5
- Reviews
- 256
- Age
- 1y ago
570pcs D Curl Cluster Eyelash Extensions Thick Volume Natural-Looking Fluffy Lash Clusters 8-16mm Russian Wispy Lashes for DIY Home Application
- Price
- $36.34
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 1y ago
BBAUER Cluster Lashes 110 Pcs Lash Clusters Wispy D Curl Eyelash Extensions 10-16mm Eyelash Cluster DIY Lash Extensions at Home Individual Natural Eye Lashes (Anime-Natural)
- Price
- $19.65
- Rating
- 3.4/5
- Reviews
- 34
- Age
- 2y ago
Newcally Lashes False Eyelashes Cat Eyes Wispy Natural Faux Mink Lashes 14 Pairs Pack Light Volume Short Fake Eye Lashes Multipack
- Price
- $20.27
- Rating
- 4.3/5
- Reviews
- 14,594
- Age
- 6y ago
Trending
90-day click momentum
VYRILA Self-Adhesive Lash Cluster 140pcs Pre-Glued Clusters Pop-On Faux Eyelashes 3D Band D Curl Natural Look Lahses Easy to Apply Reusable 0.05mm Eyelash Extensions (Green Muse-D-0.05-10-16mix)
- Price
- $79.20
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 10mo ago
VYRILA Lash Clusters Individual Lashes 3D Wispy Eyelashes Super Thin Band Resuable Natural Lash D Curl Faux Mink Lashes 144pcs Lash Extension (Green Hush-C-0.05-8-16mix-Kit)
- Price
- $90.50
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
BOROLA 5-Pair Fox Eye False Eyelashes 3D Voluminous Slant Flying Lashes Fluffy Extensions Thick Wispy Curly Fake Eyes lash Faux Cils Strip Lash for Stage Cosplay Girl Group Makeup (Style B)
- Price
- $15.99
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago
Wispy Cluster Eyelash Extensions Kit 10-18mm DIY Lash Clusters with Thin Band Lash Glue & Seal Natural Fluffy Lashes for Volume & Length Cruelty-Free Vegan Waterproof
- Price
- $38.05
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
BEFER Lash Clusters 120 Pcs 3D Curl Eyelash Clusters Volume Individual Lashes Extensions 10-16MM Wispy Eyelash DIY At Home(Vigor ZE02)
- Price
- $47.35
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago
Newest
by launch dateVYRILA Lash Clusters Individual Lashes 3D Wispy Eyelashes Super Thin Band Resuable Natural Lash D Curl Faux Mink Lashes 144pcs Lash Extension (Green Hush-C-0.05-8-16mix-Kit)
- Price
- $90.50
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
Adando Self Adhesive Eyelashes Kit: 120Pcs Natural Look Reusable Press On Lashes - No Glue Needed Wispy Lash Clusters with Lash Tweezers
- Price
- $37.74
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 8mo ago
BOROLA 5-Pair Fox Eye False Eyelashes 3D Voluminous Slant Flying Lashes Fluffy Extensions Thick Wispy Curly Fake Eyes lash Faux Cils Strip Lash for Stage Cosplay Girl Group Makeup (Style B)
- Price
- $15.99
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago
VYRILA Self-Adhesive Lash Cluster 140pcs Pre-Glued Clusters Pop-On Faux Eyelashes 3D Band D Curl Natural Look Lahses Easy to Apply Reusable 0.05mm Eyelash Extensions (Green Muse-D-0.05-10-16mix)
- Price
- $79.20
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 10mo ago
LBOYLOVE Lash Clusters Kit 640 Pcs Eyelashes Clusters Extensions Kit 9-16mm Individual Lashes Curl Fluffy Wispy False Eyelashes Thin Band with Tweezers Brush DIY (30D+40D+50D+60D 9-16mm)
- Price
- $65.48
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
28 rising
Sellers
79
Top-5 brand share
51%
Top 20: 95%
Top-5 click share
37%
Top 20: 77%
Open market
44%
- VYRILA13%
- FANXITON11%
- Focipeysa11%
- KASTWAVE9%
- BBAUER7%
- BEFER BEAUTY5%
Lashes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun · busiest ÷ quietest = 2.2×
Top Lashes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lashes81K/yr
- lash clusters55K/yr
- eyelashes38K/yr
- رموش27K/yr
- cluster lashes26K/yr
- eye lashes13K/yr
- eyelash13K/yr
- eyelash extension14K/yr
- eyelash clusters7K/yr
- fake lashes7K/yr
What reviews say buyers love and hate about Lashes
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Their very good quality”
“This lash kit saves so much time”
“Easy to apply”
“Pretty convenient and stick well”
“Easy to use”
What buyers complain about
93% of reviews“doesnt stick at all”
“They just fall apart when trying to even pick them up”
“came in different from the picture”
“Strand falls off”
“Very hard to put on”
Lashes return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lashes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
