Lashes
MaybeProducts sell for $42.18 on average, inside the sweet spot. But buyers convert on only 2.2% of searches, so Lashes is a Maybe.
- Flapen Score
- 64 / 100Top 4% of 445 Beauty niches · +13 vs the category median of 5164
- Market size
- $290K/yr319K searches / yr
- 90-day growth
- +5.8%search demand this quarter
- Competition
- 37%top-5 click share · 28 brands · 79 sellers
Flapen Score
Lashes against its category
The dotted line is the Beauty average. Past it, Lashes is stronger. Inside it, weaker.
Market
The Lashes market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Lashes 319K times last year and spent an estimated $290K. The top 5 brands take 51% of clicks. Demand peaks in May–Jun. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $290K a year.
- Searches, last 12 months
- 319K
- Growth, 90 days vs prior 90
- +5.8%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $290Ka year
- Peak month
- May2.2× the quietest month
- Top search term
- lashes81K searches a year
02 · Price
A sale here is worth $42.18.
Listings sell for $42.18 on average, from $14.60 to $90.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $42.18 that is $4K to $11K a year per listing.
- Average price
- $42.18inside the $15 to $100 sweet spot
- Price range
- $14.60–$90.50
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 1.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #79 within Beauty. It carries 1,285 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #79in Beauty
- Average rating
- 4.15 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,285per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 4 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Lashes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Focipeysa Lash Clusters 120pcs Wispy Individual Lashes Extensions Natural Look Lashes D Curl Fluffy Cluster Lashes DIY Eyelash Extension Black 8mm-16mm
- Price
- $14.60
- Rating
- 3.7/5
- Reviews
- 661
- Age
- 3y ago

FANXITON Half Lashes Natural Look Wispy Cat Eye Lashes 13 mm Clear Band Accent Short False Eyelashes that Look Like Extensions 10 Pairs
- Price
- $27.27
- Rating
- 4.0/5
- Reviews
- 256
- Age
- 1y ago

570pcs D Curl Cluster Eyelash Extensions Thick Volume Natural-Looking Fluffy Lash Clusters 8-16mm Russian Wispy Lashes for DIY Home Application
- Price
- $36.34
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 1y ago

BBAUER Cluster Lashes 110 Pcs Lash Clusters Wispy D Curl Eyelash Extensions 10-16mm Eyelash Cluster DIY Lash Extensions at Home Individual Natural Eye Lashes (Anime-Natural)
- Price
- $19.65
- Rating
- 3.4/5
- Reviews
- 34
- Age
- 2y ago

Newcally Lashes False Eyelashes Cat Eyes Wispy Natural Faux Mink Lashes 14 Pairs Pack Light Volume Short Fake Eye Lashes Multipack
- Price
- $20.27
- Rating
- 4.3/5
- Reviews
- 14,594
- Age
- 6y ago
Trending
90-day click momentum
VYRILA Self-Adhesive Lash Cluster 140pcs Pre-Glued Clusters Pop-On Faux Eyelashes 3D Band D Curl Natural Look Lahses Easy to Apply Reusable 0.05mm Eyelash Extensions (Green Muse-D-0.05-10-16mix)
- Price
- $79.20
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 10mo ago

VYRILA Lash Clusters Individual Lashes 3D Wispy Eyelashes Super Thin Band Resuable Natural Lash D Curl Faux Mink Lashes 144pcs Lash Extension (Green Hush-C-0.05-8-16mix-Kit)
- Price
- $90.50
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

BOROLA 5-Pair Fox Eye False Eyelashes 3D Voluminous Slant Flying Lashes Fluffy Extensions Thick Wispy Curly Fake Eyes lash Faux Cils Strip Lash for Stage Cosplay Girl Group Makeup (Style B)
- Price
- $15.99
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

Wispy Cluster Eyelash Extensions Kit 10-18mm DIY Lash Clusters with Thin Band Lash Glue & Seal Natural Fluffy Lashes for Volume & Length Cruelty-Free Vegan Waterproof
- Price
- $38.05
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

BEFER Lash Clusters 120 Pcs 3D Curl Eyelash Clusters Volume Individual Lashes Extensions 10-16MM Wispy Eyelash DIY At Home(Vigor ZE02)
- Price
- $47.35
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago
Newest
by launch date
VYRILA Lash Clusters Individual Lashes 3D Wispy Eyelashes Super Thin Band Resuable Natural Lash D Curl Faux Mink Lashes 144pcs Lash Extension (Green Hush-C-0.05-8-16mix-Kit)
- Price
- $90.50
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

Adando Self Adhesive Eyelashes Kit: 120Pcs Natural Look Reusable Press On Lashes - No Glue Needed Wispy Lash Clusters with Lash Tweezers
- Price
- $37.74
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 8mo ago

BOROLA 5-Pair Fox Eye False Eyelashes 3D Voluminous Slant Flying Lashes Fluffy Extensions Thick Wispy Curly Fake Eyes lash Faux Cils Strip Lash for Stage Cosplay Girl Group Makeup (Style B)
- Price
- $15.99
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

VYRILA Self-Adhesive Lash Cluster 140pcs Pre-Glued Clusters Pop-On Faux Eyelashes 3D Band D Curl Natural Look Lahses Easy to Apply Reusable 0.05mm Eyelash Extensions (Green Muse-D-0.05-10-16mix)
- Price
- $79.20
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 10mo ago

LBOYLOVE Lash Clusters Kit 640 Pcs Eyelashes Clusters Extensions Kit 9-16mm Individual Lashes Curl Fluffy Wispy False Eyelashes Thin Band with Tweezers Brush DIY (30D+40D+50D+60D 9-16mm)
- Price
- $65.48
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
28 rising
Sellers
79
Top-5 brand share
51%
Top 20: 95%
Top-5 click share
37%
Top 20: 77%
Open market
44%
- VYRILA13%
- FANXITON11%
- Focipeysa11%
- KASTWAVE9%
- BBAUER7%
- BEFER BEAUTY5%
Demand
Lashes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.2×
Search terms
Top Lashes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lashes81K/yr
- lash clusters55K/yr
- eyelashes38K/yr
- رموش27K/yr
- cluster lashes26K/yr
- eye lashes13K/yr
- eyelash13K/yr
- eyelash extension14K/yr
- eyelash clusters7K/yr
- fake lashes7K/yr
Reviews and returns
What reviews say buyers love and hate about Lashes
We read the reviews and the return reasons for every product selling here.
“doesnt stick at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lashes questions
Answered from the same tracked data.









