Eye Mask
MaybeReturns run at only 1.1% of orders. But the average product has 12,370 reviews to catch up to, so Eye Mask is a Maybe.
- Flapen Score
- 60 / 100Top 10% of 445 Beauty niches · +9 vs the category median of 5160
- Market size
- $607K/yr193K searches / yr
- 90-day growth
- +25.1%search demand this quarter
- Competition
- 56%top-5 click share · 15 brands · 89 sellers
Flapen Score
Eye Mask against its category
The dotted line is the Beauty average. Past it, Eye Mask is stronger. Inside it, weaker.
Market
The Eye Mask market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Eye Mask 193K times last year and spent an estimated $607K. The top 5 brands take 71% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $607K a year.
- Searches, last 12 months
- 193K
- Growth, 90 days vs prior 90
- +25.1%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $607Ka year
- Peak month
- June1.3× the quietest month
- Top search term
- eye mask60K searches a year
02 · Price
A sale here is worth $60.60.
Listings sell for $60.60 on average, from $10.51 to $193.86. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $60.60 that is $15K to $30K a year per listing.
- Average price
- $60.60inside the $15 to $100 sweet spot
- Price range
- $10.51–$193.86
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $15K–$30K
- Returns
- 1.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Beauty. It carries 12,370 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #35in Beauty
- Average rating
- 4.35 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 12,370per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Eye Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BeeVines Sleep Mask 2 Pack 100% Real Natural Pure Silk Eye Mask with Adjustable Strap for Sleeping Eye Sleep Shade Cover Blocks Light Reduces Puffy Eyes Gifts
- Price
- $30.80
- Rating
- 4.5/5
- Reviews
- 29,550
- Age
- 6y ago

Manta Sleep Mask - 100% Blackout Eye Mask - Zero Eye Pressure - Adjustable Eye Cups - Guaranteed Deepest-Possible Rest - Perfect Sleeping Mask for Light Sleepers Travelers Midday Nappers
- Price
- $135.15
- Rating
- 4.4/5
- Reviews
- 14,513
- Age
- 6y ago

3D Sleep Mask 2018 New Sleeping Eye Mask for Women & Men Luxury Night Blindfold Contoured Light Blocking Eye Cover with Earplug Carry Pouch Eye Shade with Adjustable Strap for Travel Nap Black
- Price
- $10.51
- Rating
- 3.5/5
- Reviews
- 18,746
- Age
- 7y ago

Mavogel Cotton Sleep Mask - Updated Design Light Blocking Sleep Eye Mask Soft and Comfortable Night Sleeping Mask for Men Women Eye Blinder for Travel/Sleeping Includes Travel Pouch Grey
- Price
- $36.03
- Rating
- 4.4/5
- Reviews
- 90,957
- Age
- 8y ago

Handmade Cotton Sleep Mask - Upgrade Design Light Blocking Sleeping Eye Mask Soft Oversized Eye Shape Blinder Blindfold Airplane with Pouch for Nap Sleeping Travel for Women Men Kids(Gray Modal)
- Price
- $19.43
- Rating
- 4.4/5
- Reviews
- 3,479
- Age
- 7y ago
Trending
90-day click momentum
2026 Innovative Sleep Mask for Men and Women Trilancer 3D 99.99% Light Blocking Design Comfortable Eye mask Blackout Blindfold for Sleeping Nap Meditation Travel with Earplugs (Black)
- Price
- $38.60
- Rating
- 4.6/5
- Reviews
- 11,186
- Age
- 4y ago

RENPHO Eyeris 1 - Eye Massager with Heat Heated Eye Mask with Bluetooth Music for Migraine Eye Care Face Massager Relax Eye Strain Dark Circle Eye Bags Dry Eye Ideal Birthday Gift
- Price
- $159.31
- Rating
- 4.3/5
- Reviews
- 22,820
- Age
- 6y ago

Whoop Restorative Sleep Mask Ultra-Comfortable for Side Sleepers Designed to Boost Restorative Sleep and Recovery Blocks Light to Help You Sleep Longer and Better
- Price
- $159.06
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 1y ago

Zenssia (Black) - 100% Mulberry Silk Sleep Mask Eye Mask for Man and Woman with Adjustable Headband Full Size Large Sleep Mask & Blindfold for Total Blackout for All Night Sleep Travel & Nap- Black
- Price
- $37.17
- Rating
- 4.5/5
- Reviews
- 1,474
- Age
- 8y ago

Handmade Cotton Sleep Mask - Upgrade Design Light Blocking Sleeping Eye Mask Soft Oversized Eye Shape Blinder Blindfold Airplane with Pouch for Nap Sleeping Travel for Women Men Kids(Gray Modal)
- Price
- $19.43
- Rating
- 4.4/5
- Reviews
- 3,479
- Age
- 7y ago
Newest
by launch date
DELISEI Sleep Mask for Women and Men 100%Momme Mulberry Silk Eye Mask for Sleeping and Travel 100% Blackout Adjustable Strap Cooling Soft Silk Eyemask for Luxury and Wrinkle free sleeping. (pink)
- Price
- $71.17
- Rating
- 3.3/5
- Reviews
- 6
- Age
- 1y ago

Whoop Restorative Sleep Mask Ultra-Comfortable for Side Sleepers Designed to Boost Restorative Sleep and Recovery Blocks Light to Help You Sleep Longer and Better
- Price
- $159.06
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 1y ago

Dore & Rose Deep Sleep Mask for Women and Men - 23 Momme Mulberry Silk Eye Mask for Sleeping and Travel 100% Blackout Adjustable Strap Cooling Soft Black Silk Eyemask
- Price
- $193.86
- Rating
- 4.4/5
- Reviews
- 329
- Age
- 1y ago

BeeVines Sleep Mask 100% Blackout Eye Masks for Sleep Zero Eye Pressure Sleep Mask for Women Men Upgraded 3D Eye Mask for Side Sleepers Ultra Soft Eye Shade Cover Includes Travel Pouch (Black)
- Price
- $33.87
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 1y ago

2 Pack 100% Blackout Sleep Mask for Women & Men 3D Eye Mask for Sleeping with Adjustable Strap BeeVines Night Sleep Blindfold Eye Covers for False Eyelash Extensions Yoga Travel (Black & Pink)
- Price
- $55.50
- Rating
- 4.6/5
- Reviews
- 1,080
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
89
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
23%
- BeeVines38%
- Manta Sleep11%
- ZGGCD9%
- Fengxinzi8%
- Mavogel6%
- FRESHME6%
Demand
Eye Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Eye Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eye mask60K/yr
- sleep mask42K/yr
- eye mask sleeping29K/yr
- sleeping mask45K/yr
- eye cover for sleeping7K/yr
- sleeping eye mask5K/yr
- blindfold5K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Mask
We read the reviews and the return reasons for every product selling here.
“Cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Mask questions
Answered from the same tracked data.









