Advent Calendar
FailDemand is soft, at -50.2% this quarter, so Advent Calendar is a Fail.
- Flapen Score
- 45 / 100Ranks 340 of 445 Beauty niches · −6 vs the category median of 5145
- Market size
- $213K/yr217K searches / yr
- 90-day growth
- -50.2%search demand this quarter
- Competition
- 50%top-5 click share · 17 brands · 39 sellers
Flapen Score
Advent Calendar against its category
The dotted line is the Beauty average. Past it, Advent Calendar is stronger. Inside it, weaker.
Market
The Advent Calendar market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Advent Calendar 217K times last year and spent an estimated $213K. The top 5 brands take 58% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.
- Searches, last 12 months
- 217K
- Growth, 90 days vs prior 90
- -50.2%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $213Ka year
- Top search term
- advent calendar127K searches a year
02 · Price
A sale here is worth $222.40.
Listings sell for $222.40 on average, from $56.60 to $1153.89. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $222.40 that is $0 to $22K a year per listing.
- Average price
- $222.40above the $15 to $100 sweet spot
- Price range
- $56.60–$1153.89
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$22K
- Returns
- 1.9%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #458 within Beauty. It carries 257 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 82%
- Out of stock, average day
- 17.6%
- Average rank
- #458in Beauty
- Average rating
- 4.29 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 257per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 2 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Advent Calendar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Revolution Makeup Advent Calendar 2025 24 Beauty Must-haves Gift Set with Lip Gloss Highlighter Blush Brushes & Mascara Vegan and Cruelty Free
- Price
- $185.40
- Rating
- 4.6/5
- Reviews
- 1,170
- Age
- 11mo ago

Advent Calendar 2025 24 Days of Christmas Countdown Calendar for 24 Kawaii Squishies Toys Surprises Sensory Fidget Toys for Kids & Adult Christmas Party Favors Gift
- Price
- $325.87
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 9mo ago

2025 Ulta Beauty x Mini Brands Advent Calendar
- Price
- $267.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free
- Price
- $347.86
- Rating
- 4.6/5
- Reviews
- 421
- Age
- 9mo ago

Revolution Beauty London Revolution You Are The 25 Day Advent Calendar pcs
- Price
- $232.16
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 3y ago
Trending
90-day click momentum
Dumpling Advent Calendar Multi-Purpose Squeeze Decompression Dough Reusable Mystery Dumpling Advent Calendar For Kids Teens Adults Party Table Decor
- Price
- $76.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

2 Packs Soft Dumpling Advent Calendar 24-Day Squeeze
- Price
- $125.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Sephora Favorites - 25 Days of Beauty Must Haves Advent Calendar
- Price
- $1153.89
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 8mo ago

Glam Code Makeup Advent Calendar 2025 24 Days Gift Makeup Sets 02
- Price
- $191.26
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 8mo ago

Advent Calendar 2025 24 Days of Christmas Countdown Calendar for 24 Kawaii Squishies Toys Surprises Sensory Fidget Toys for Kids & Adult Christmas Party Favors Gift
- Price
- $325.87
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 9mo ago
Newest
by launch date
2 Packs Soft Dumpling Advent Calendar 24-Day Squeeze
- Price
- $125.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Dumpling Advent Calendar Multi-Purpose Squeeze Decompression Dough Reusable Mystery Dumpling Advent Calendar For Kids Teens Adults Party Table Decor
- Price
- $76.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Mustela Baby Advent Calendar 2025 with 12 Surprises for Newborns and family Perfect Holiday Gift.
- Price
- $88.38
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago

Glam Code Makeup Advent Calendar 2025 24 Days Gift Makeup Sets 02
- Price
- $191.26
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 8mo ago

Sephora Favorites - 25 Days of Beauty Must Haves Advent Calendar
- Price
- $1153.89
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
39
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
50%
Top 20: 99%
Open market
36%
- Revolution Beauty London21%
- Muxiziu10%
- Ulta Beauty10%
- e.l.f.9%
- LEGO8%
- CAROLINA HERRERA6%
Demand
Advent Calendar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 59.1× · 9 of 12 months tracked
Search terms
Top Advent Calendar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- advent calendar127K/yr
- lego advent calendar6K/yr
- advent calendar kids7K/yr
- advent calendar 202559K/yr
- holiday advent calendar12K/yr
- lego advent calendar 20256K/yr
Reviews and returns
What reviews say buyers love and hate about Advent Calendar
We read the reviews and the return reasons for every product selling here.
“recommend purple”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Advent Calendar questions
Answered from the same tracked data.









