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Advent Calendar

Fail

Demand is soft, at -50.2% this quarter, so Advent Calendar is a Fail.

Flapen Score
45
45 / 100
Ranks 340 of 445 Beauty niches · −6 vs the category median of 51
Market size
$213K/yr217K searches / yr
90-day growth
-50.2%search demand this quarter
Competition
50%top-5 click share · 17 brands · 39 sellers

Flapen Score

Advent Calendar against its category

The dotted line is the Beauty average. Past it, Advent Calendar is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Advent Calendar market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Advent Calendar 217K times last year and spent an estimated $213K. The top 5 brands take 58% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-50.2%
Conversion, latest week
0.4%
Market size, estimated
$213Ka year
Top search term
advent calendar127K searches a year

02 · Price

A sale here is worth $222.40.

Listings sell for $222.40 on average, from $56.60 to $1153.89. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $222.40 that is $0 to $22K a year per listing.

Average price
$222.40above the $15 to $100 sweet spot
Price range
$56.60–$1153.89
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$22K
Returns
1.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #458 within Beauty. It carries 257 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
82%
Out of stock, average day
17.6%
Average rank
#458in Beauty
Average rating
4.29 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
257per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Advent Calendar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$17K$26K$34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

17 rising

Sellers

39

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

50%

Top 20: 99%

Open market

36%

  • Revolution Beauty London21%
  • Muxiziu10%
  • Ulta Beauty10%
  • e.l.f.9%
  • LEGO8%
  • CAROLINA HERRERA6%

Demand

Advent Calendar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 59.1× · 9 of 12 months tracked

Search terms

Top Advent Calendar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • advent calendar127K/yr
  • lego advent calendar6K/yr
  • advent calendar kids7K/yr
  • advent calendar 202559K/yr
  • holiday advent calendar12K/yr
  • lego advent calendar 20256K/yr

Reviews and returns

What reviews say buyers love and hate about Advent Calendar

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “لون”
1.9%of orders come back
“recommend purple”
A buyer, on “لون”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Advent Calendar questions

Answered from the same tracked data.